Vendor Advocacy Melbourne
Melbourne's Most Qualified Vendor Advocates
Craig Knudsen, Principal Advisor of Vendor Marketing is Melbourne’s most qualified and longest standing “sole” vendor advocate.
Craig provides independent, expert guidance to help you choose the right real estate agent, optimise your marketing strategy and achieve the best possible sale result.
- Former Domain/Fairfax Real Estate Advertising Manager
- Property Marketing specialist
- Runs a qualified real estate agent tender process
- Acts solely as an independent vendor advocate
- Licensed Estate Agent
“Most sellers only sell property a few times in their lives. We help ensure every decision is the right one.”
“At Vendor Marketing, our vendor advocacy service acts solely in your best interests – ensuring every decision is made to maximise your sale price.”
19+ Years
Property Marketing Experience
450+ Property Sales
Successfully Managed
5 Star Rated
193+ Client Reviews
5-10% More $
Than Ave Market Outcomes
Certificate IV in Property Services Real Estate
(CPP40307)
Licence number
082119LCase Studies
Google Reviews
Testimonials
C Lewis & D Butcher, Mount Waverley
Testimonials
D Eyres, Fitzroy
Testimonials
V Mak, South Yarra
Testimonials
C & B Gardner, Carnegie
Testimonials
L & K Seaburgh, Donvale
What We Do As Your Vendor Advocate in Melbourne
As your vendor advocate in Melbourne, we go far beyond simply recommending a real estate agent. We act as your dedicated property selling advisor, managing every detail of your sale to ensure the best possible outcome.
We shortlist the top 3–4 performing selling agents in your area through a structured and qualified tender process ensuring the right real estate agent is appointed for your specific property.
We negotiate the agent’s commission to ensure it is competitive and aligned with market conditions, helping you avoid overpaying.
We ensure the agent’s authority and documentation are completed correctly, protecting your interests from the outset.
We design a tailored property marketing strategy that attracts qualified buyers and maximises competition.
We guide you on accurate pricing using market data and agent insights to ensure your property is positioned correctly from day one.
We provide additional value by creating two detailed social media campaigns, ensuring your property receives broader marketing exposure.
We personally manage your sales campaign from start to finish ensuring everything stays on track and aligned with your goals.
We are present during key moments, including auction day, and assist you in setting the right reserve price and making informed decisions.
We ensure the selling agent remains focused on your outcome, not the buyer’s, throughout the campaign.
Everything we do is focused on one goal: achieving the best possible sale price for your property.
Why Vendor Marketing Is Different
Founded by Craig Knudsen, former Real Estate Advertising Manager at Fairfax Media (The Age, The Domain Weekly Review & Domain.com.au). Our expertise lies in designing a property marketing strategy to ensure your campaign attracts the right buyers and maximise competition.
As an independent property advisor, we are not aligned with any real estate agency and act solely in your best interests.
We know which agents perform best for specific property types and suburbs.
We are one of the very few Vendor Advocacy firms with a fixed ‘Fee for Service’ model based on our expertise and knowledge which is proven to be cost-neutral.
You work directly with Craig Knudsen, the Principal Advisor of Vendor Marketing from start to finish.
Our Proven 4-Step Vendor Advocacy Process
Our approach is built around a tailored real estate sales strategy designed specifically for your property and target market.
Step 1 - Agent Selection
Choose the right selling agent
Step 2 - Pricing Strategy
Establish realistic and effective market positioning
Step 3 - Presentation Advice
Prepare the property for maximum buyer appeal
Step 4 - Marketing & Sale Management
Manage campaign performance and negotiationsFrequently Asked Questions
A vendor advocate manages the selling process on behalf of the property owner, including agent selection, marketing strategy and campaign oversight.
Most vendor advocates share approximately 40-50% of the selling agent’s commission which means you will pay more for outdated and unqualified advice. Whereas Vendor Marketing is one of the very few Vendor Advocacy firms with a fixed ‘Fee for Service’ model based around our expertise & knowledge and that we can articulate to be cost-neutral.
Yes. The right strategy and agent selection can significantly impact your final sale price.
At Vendor Marketing, we are fully independent and act solely in the seller’s interest.
Ideally before selecting a real estate agent, so you can make informed decisions from the start.
Why Most Property Sellers Leave Money On The Table
Common mistakes Melbourne property sellers make:
- Choosing the wrong real estate agent
- Overpaying for ineffective marketing
- Poor campaign strategy
- Weak negotiation
- Allowing agents to prioritise their own commission and agenda
- Stress managing their own campaign
Vendor Advocate vs Selling Directly With An Agent
Without Vendor Advocate
- Agent recommends themselves
- Marketing chosen by agent
- Commission rarely negotiated
- Seller manages campaign
With Vendor Marketing
+ Independent agent selection
+ Strategy created for the property
+ Commission negotiated
+ Expert guidance throughout
Latest News
Renovating a home to sell – is it worth it? Renovating a home means different things to different people. Some buyers think painting and re-polishing floors fall into this category….
READ MORE
REIV Auction Results 2026 – Melbourne Property Market REIV Auction Results for Sunday the 9th of August 2026 – a clearance rate of 74% was recorded for the…
READ MORE
Why Solar Panels heat up your home’s selling price When you are selling your home there are various ways to maximise the selling price and having eco-efficient features like…
READ MORE
Get A Proven Better Sale Result!
Book an obligation free appointment with Craig Knudsen from Vendor Marketing – Melbourne’s most qualified vendor advocates
FREE PROPERTY SELLING GUIDE
The 4-Steps To Achieving A Proven Better Sale Result