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Melbourne’s most qualified vendor advocates
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Vendor Advocacy Strategists
The right vendor advocate can greatly improve your sale outcome. But with so many services out there, how do you choose the right one? Vendor Marketing, Melbourne’s most qualified vendor advocates is the only vendor advocacy firm with BOTH property marketing & real estate agent selection expertise. This is vitally important because these are the 2 KEY areas when selling a property. We are also one of the very few Melbourne vendor advocates that provides all our clients a genuine independent fixed fee remuneration structure that is proven to be cost neutral upon successful sale. The vendor advocacy firms you hear on the radio or in the media say their services are free! But the reality is there’s no such thing! Frequently operated by retired or unsuccessful real estate agents, these firms share in 50% of the selling agent’s commission so you end up paying more for outdated and unqualified advice! These vendor advocacy firms have no incentive to negotiate the agent’s commission as they’re aligned only with agents who agree to their terms rather than select the best agent for the job. Vendor Marketing Vendor Advocates is completely independent. We’re not aligned with any real estate agent or buyer. Our vendor advocacy services are designed to only represent you, the vendor ...
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Property Marketing Experts
Don’t get swept up by the bells and whistles of an elaborate property marketing campaign. After many years in the industry, our strategic vendor advocacy service knows what works. We understand the strategies required to maximise your sale price and have the results to prove it! At the heart of every successful property sale is a great property marketing campaign. Without it, even the best real estate agent will struggle to bring qualified buyers to your front door. Real Estate Marketing plays an integral role in a successful sale. But capturing the attention of your target market is more than just choosing between a real estate agent’s A, B or C advertising schedule. Its about communicating all the features & benefits your ideal buyer is looking for via their preferred media channels including social media. Our extensive property marketing experience, including working on The Age, The Melbourne Weeklys, Domain.com.au & Propertyobserver.com.au means there's no one more qualified to analyse, design and tailor a winning property marketing campaign for your property. Your campaign will be customised to achieve maximum awareness at minimal cost, without overexposing your property. This will ensure it speaks directly to your target market, and is not just a vehicle for your agent’s branding ...
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Real Estate Agent Selection
Selecting the best real estate agent to sell your property can feel like a gamble. But our independent, qualified tender process eliminates the guesswork. We always recommend, negotiate and match you with the best real estate agent. Choosing a real estate agent to sell your property is not just about who’s local, or who has the biggest brand, it’s about finding the best agent for the job. We’ve spent many years building relationships with both directors and senior real estate agents right across Melbourne. Put simply, we know who the best real estate agents are! We demystify the industry jargon and help you make this most important decision using your head, rather than your heart, making the real estate agent selection process much easier. We hand select and then invite the 3 or 4 best real estate agents in your local area to conduct an appraisal at your property. At each separate appraisal, we provide them our detailed 12 point brief. In return they email their proposal answering each point. Each agent proposal is also forwarded onto our clients to uphold full transparency. Vendor Marketing then accesses and summarises all proposals in line with our strict evaluation criteria. We then finalise our negotiations before providing our final recommendation of the best real estate agent for you and your property ...
Learn moreLatest News
REIV Auction Results 2021
REIV Auction Results for Saturday the 10th & Sunday the 11th of April 2021 – a clearance rate of 80%…
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Selling rental property – how do you keep the tenant on side?
If you think it’s a hassle to sell your own property consider how a tenant views it. Inconvenience followed by…
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Melbourne Property News Monthly Wrap – March 2021
March makes a full recovery from Covid In March the Real Estate Institute of Victoria (REIV) recorded more than 4,043…
Read moreTestimonials
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Craig was “my rock” during the sales process
“Craig was “my rock “during the sales process. It was not easy having a marketing program with a lockdown in the middle of it but we got through it.He kept me informed and followed up with my real estate agent if I had any concerns.He asked the agent questions that I wouldn’t have thought to ask and guided me professionally from start to finish. I would have no hesitation in recommending Vendor Marketing Advocates to family and friends.”
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E Ingleby, Caulfield South
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Extremely Professional
“Craig from Vendor Marketing assisted my wife and I with the sale of our apartment in Caulfield and we were rapt with the result. Having Craig involved just meant so much less work for us to do and took a lot of the emotion out of selling our home. He was always responsive and easy to get hold of at all times throughout our engagement. His advice was extremely valuable and well considered, from selection of an appropriate real estate agent, to the set up of the marketing campaign and ultimately the sale method. We would highly recommend involving Craig for the sale of any residential property.”
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S Bennett, Caulfield North
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The house we sold with Craig
“The house we sold with Craig was a deceased estate, and 95% of the business was done by phone/email. Communication was extremely good and on auction day when we got to see the house in sale condition the interior was almost unrecognisable. The decor was modern and fresh and the house was presented above what we expected, so was the auction result. Well done Craig and your team.”
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K Garratt & P Hurd, Ashburton
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Very knowledgeable, good communicator
“Very knowledgeable, good communicator”
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M & M Zani, Somerville
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Amazing end result
“Craig has been an amazing blessing to us throughout the whole transaction process. Not only has Craig provided all details to our family, but has also given us tips and advice on selling the property to people within the niche property market which our house resides in. The most amazing thing is that we sold the property within a measly 2 weeks during the COVID-19 period. Once again, thank you Craig for your wisdom and knowledge that you have provided and the successful end result which you have provided for us.”
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Ip Family, Templestowe
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1. Real Estate Agent Selection – how we choose the best selling agent for your property
2. Accurate Price Quoting – why is getting this right so important
3. Making The Most Of Presentation – how to best present your property
4. Effective Property Marketing – how we create a winning property marketing strategy
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