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Melbourne’s most qualified vendor advocates
Get a proven better sale result
Vendor Advocacy Strategists
The right vendor advocate can greatly improve your sale outcome. But with so many services out there, how do you choose the right one? Vendor Marketing, Melbourne’s most qualified vendor advocates is the only vendor advocacy firm with BOTH property marketing & real estate agent selection expertise. This is vitally important because these are the 2 KEY areas when selling a property. We are also one of the very few Melbourne vendor advocates that provides all our clients a genuine independent fixed fee remuneration structure that is proven to be cost neutral upon successful sale. The vendor advocacy firms you hear on the radio or in the media say their services are free! But the reality is there’s no such thing! Frequently operated by retired or unsuccessful real estate agents, these firms share in 50% of the selling agent’s commission so you end up paying more for outdated and unqualified advice! These vendor advocacy firms have no incentive to negotiate the agent’s commission as they’re aligned only with agents who agree to their terms rather than select the best agent for the job. Vendor Marketing Vendor Advocates is completely independent. We’re not aligned with any real estate agent or buyer. Our vendor advocacy services are designed to only represent you, the vendor ...
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Property Marketing Experts
Don’t get swept up by the bells and whistles of an elaborate property marketing campaign. After many years in the industry, our strategic vendor advocacy service knows what works. We understand the strategies required to maximise your sale price and have the results to prove it! At the heart of every successful property sale is a great property marketing campaign. Without it, even the best real estate agent will struggle to bring qualified buyers to your front door. Real Estate Marketing plays an integral role in a successful sale. But capturing the attention of your target market is more than just choosing between a real estate agent’s A, B or C advertising schedule. Its about communicating all the features & benefits your ideal buyer is looking for via their preferred media channels including social media. Our extensive property marketing experience, including working on The Age, The Melbourne Weeklys, Domain.com.au & Propertyobserver.com.au means there's no one more qualified to analyse, design and tailor a winning property marketing campaign for your property. Your campaign will be customised to achieve maximum awareness at minimal cost, without overexposing your property. This will ensure it speaks directly to your target market, and is not just a vehicle for your agent’s branding ...
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Real Estate Agent Selection
Selecting the best real estate agent to sell your property can feel like a gamble. But our independent, qualified tender process eliminates the guesswork. We always recommend, negotiate and match you with the best real estate agent. Choosing a real estate agent to sell your property is not just about who’s local, or who has the biggest brand, it’s about finding the best agent for the job. We’ve spent many years building relationships with both directors and senior real estate agents right across Melbourne. Put simply, we know who the best real estate agents are! We demystify the industry jargon and help you make this most important decision using your head, rather than your heart, making the real estate agent selection process much easier. We hand select and then invite the 3 or 4 best real estate agents in your local area to conduct an appraisal at your property. At each separate appraisal, we provide them our detailed 12 point brief. In return they email their proposal answering each point. Each agent proposal is also forwarded onto our clients to uphold full transparency. Vendor Marketing then accesses and summarises all proposals in line with our strict evaluation criteria. We then finalise our negotiations before providing our final recommendation of the best real estate agent for you and your property ...
Learn moreLatest News
How to activate a Reserve Price at Auction, the right way!
A Reserve Price is a mechanism that’s there to help generate a successful (the highest) sale price for the vendor….
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REIV Auction Results 2022
REIV Auction Results for Saturday the 14th & Sunday the 15th of May 2022 – a clearance rate of 71%…
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A great property auction – what are the ingredients for success?
Across Melbourne and Australia for that matter almost every Saturday and Sunday, thousands of property auctions take place. Why are…
Read moreTestimonials
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A huge thank you to Craig Knudsen
“A huge thank you to Craig Knudsen for your support and exceptional knowledge in assisting us with an outstanding sale price for our beautiful home. All throughout we received a high level of transparency & knowledge. Highly recommend the professional service from Vendor Marketing. From very happy vendors in Greensborough, Vic. Amber & Danny”
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A & D Sprakel, Greensborough
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We would highly recommend Craig Knudsen of Vendor Marketing
“The appointment of Craig Knudsen of Vendor Marketing was the wisest decision we made when it came to selling of our home of 45 years. From our initial meeting with Craig it was clear he was a man of honesty and integrity and had great knowledge and understanding of the real estate industry. From the beginning of the campaign until the auction Craig guided us with total professionalism. One comment we recall vividly was when he said, “Let me remove the stress from you” and he certainly did that. Everything that Craig achieved for us was managed so professionally and through a Covid lockdown period. As a result photographers were unable to enter homes, initially no open for inspections were allowed and the campaign ended with an online auction, the result of which was extremely satisfying. At no stage did Craig lose focus and he was not distracted by these obstacles, just continued doing what Craig does best, selling properties for his clients. Without hesitation we would highly recommend Craig Knudsen of Vendor Marketing.”
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G & K Williams, Vermont South
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Great Results Through Vendor Marketing
“Craig and Vendor Marketing were recommended to us to assist with the sale of my parents’ home in 2014 and we had no hesitaion in engaging Craig’s services again when it came to selling our property. With extensive knowledge of the real estate industry, Craig was able to assist us in selecting the agent best suited to marketing and selling our home. From our initial interviews with agents through to auction day, Craig kept us informed and guided us through the whole process in a professional and friendly manner. Working together with Craig and the agent we were able to achieve a wonderful result at auction with a minimum of stress. I would highly recommend Craig to anyone considering selling their property”
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S Edwards & S Sabapathy, Wheelers Hill
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The best decision we made when selling
“The best decision we made when it came to sell our home was to employ Craig Knudsen of vendormarketing. He vetted 4 Real Estate Agents and with his advice we chose the best agent in our area to deal with our home. He then did all the communications with the agent until they successfully negotiated a pleasing sale during lockdown. His attention to detail was exemplary and was always immediately available to answer questions- very professional. We cannot thank him enough for his help and friendship during this time. We recommend without hesitation Craig Knudsen as a reliable and helpful savier when it comes to real estate.”
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A & M Lester, Mount Waverley
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Vendor Marketing/Craig Knudsen
“A big shout out for Craig Knudsen! Apart from being a really nice man, he knows his stuff! We had soooo much happening in our lives and needed help in selling our home. How nice it was to put your total trust in someone, who could in fact “take the reins” Craig interviewed several agents and with our approval we collectively chose the agent we thought best to sell our property. Through “lockdowns” Craig worked hard to make sure that everything possible was achieved to provide a prosperous outcome on Auction Day. Other than during the Auction, we were never stressed or worried. We knew we had 4 bidders coming to Auction and we sold our home for $140,000 over our reserve. We have no problem recommending Craig to anyone who is wanting to sell their home, his guidance and support has been commendable. Thanks Craig.”
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C & K Dempsey, Yarrambat
FREE eBOOK
Want a proven better sale result for your property?
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1. Real Estate Agent Selection – how we choose the best selling agent for your property
2. Accurate Price Quoting – why is getting this right so important
3. Making The Most Of Presentation – how to best present your property
4. Effective Property Marketing – how we create a winning property marketing strategy
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