Melbourne’s most qualified vendor advocates
Guaranteed to get you a proven better sale result
Strategic Vendor Advocacy
The right vendor advocate can greatly improve your sale outcome. But with so many vendor advocacy services out there, how do you choose the right one? Find out how our unique strategy sets us apart and gives you the advantage ...
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Property Marketing Experts
Don’t get swept up by the whistles and bells of an elaborate property marketing campaign. After many years in the industry, we know what works. We understand the strategies needed to maximise your sale price, and have the results to prove it ...
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Real Estate Agent Selection
Selecting the best agent to sell your property can feel like a gamble. But our independent, transparent & qualified tender process eliminates the guesswork. We always recommend, negotiate and match you with the best real estate agent for your property sale …
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REIV Auction Results and Historical Data Melbourne
REIV Auction Results for Saturday the 21st & Sunday the 22nd of April 2018 – a clearance rate of 67%…
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Decluttering a home when selling – deciding what to keep & what not to keep.
Deciding what to keep in the house and where to put things can pose particular difficulties. I have found that…
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Garden design – make sure it compliments your home!
Garden design has the potential to transform a home from an ugly duckling into a swan. Getting garden design to…
Read moreTestimonials
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“We just sold our first home with Craig’s assistance. Best decision we made! Before working with Vendor Marketing we interviewed Real Estate agents and we were completely confused on who’s advice to go by. Vendor Marketing helped us select an agent and always worked in our interest to make the best decision for our property. It was great to have Craig’s advice and guidance throughout. He always kept us well informed and made himself available to answer any questions we had. He was always on top of our selected Real Estate Agent, as well as keeping his own marketing campaign always on track. Craig is very easy to deal with and is always professional. We would highly recommend Vendor Marketing. Thanks Craig”A & C Trevethan, Melton West
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“Our recent successful sale was our first campaign for our first home, so the plan and guidance we received from Craig and Vendor Marketing was very important to us as we really didn’t know how to proceed or to maximise our chances to get the best result. Right from the point of engaging Craig we felt we had made the right decision – he steered the whole process from choosing the right agents to the signing of the contracts. Of course this included everything in between – the open times, how to style the property, negotiating all fees with agents, advertising and marketing campaigns, plus just responding promptly to the day-to-day issues that come up. Overall the help was invaluable, and it helped us achieve a better price on sale day – this simply wouldn’t have been possible if we had decided to skimp on getting the property ready, or gone it alone. Thanks Vendor Marketing – highly recommended!”J & A Dillon, Seaford
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“To whom it may concern:- Craig Knudsen, Principal Advisor, Vendor Marketing was personally recommended to my brother and myself by our solicitor. We had never used a Vendor’s Advocate before and, in actual fact, were not altogether familiar with what they do. We met with Craig and we were immediately impressed with him. Craig had arrived at the meeting fully prepared with all the information that we would ever require. From the moment we engaged Craig, he took care of everything. He invited three local real estate agents to provide us with a marketing campaign along with costings etc. When these submissions from the real estate agents arrived, Craig provided us with a comprehensive analysis of the submissions. When my brother and I chose the real estate agent who we wanted, we did so being fully appraised of all aspects of the sale process. From that moment on we confidently relied on Craig’s guidance, experience and support during the process of selling. The house was located in South Melbourne and my brother and I live some distance away. It would have been extremely inconvenient to have to find the time to travel there whenever something needed attending to, and as is usual in getting a house ready for auction, a lot of issues came up. Craig not only took care of everything that cropped up for us but popped in to check on the house from time to time as the house was vacant for quite a number of weeks leading up to the listing and subsequent auction. Craig organized for the locks to be changed, for cleaners, for rubbish removals etc. Everything that Craig organized was not only completed to the highest standard, but was done with such ease and efficiency. If not for Craig, we would have needed to organize all this ourselves which would have been a major inconvenience and headache due to work commitments and the distance needed to be travelled. We felt that not only was Craig looking after our interests but that he was in some ways providing a degree of protection. On auction day, Craig was instrumental in keeping two very nervous vendors from stressing out. Craig is not only a calming influence, but is very observant and he kept us abreast of the process and what was happening and what to expect. We were very grateful for his attendance on us. The house sold on the day and we were very happy with the price that it attained. Even after the sale, Craig continued to work his magic when my brother realized that he had left his sunglasses inside the house. He was already home when he noticed them missing. Craig and the Real Estate Agent were the only ones with keys to the house. My brother phoned Craig to ask what to do and to his relief Craig went around to the house, found the sunglasses and posted them out to my brother. This is just an example of the things that Craig has done for us which were very much appreciated and which made the whole process of selling so much easier. I can’t say that selling a house is ever stress-free, but when you have a competent and efficient partner who attends to the important and pressing issues, then the whole process is made that much more tolerable. We honestly do not know what we would have done without Craig’s guidance, experience, support and attention to detail during this whole process. Should my brother and I ever consider putting our current homes on the market, we would, without any hesitation at all, contact Craig and engage his services. Likewise, we would highly recommend Vendor Marketing to anyone contemplating selling their property at any stage in the future.”
M Henry & R Marsh, South Melbourne
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“Vendor Marketing came highly recommended to us and far exceeded our expectations for a vendor advocate. The process was handled with great care, expertise and respect at every stage. Craig’s high quality professional and personally-tailored approach helped to reduce the stress involved with selling our late relative’s property. Everything was made easy for us to understand as first-time sellers. Craig kept us very well informed from the start and made himself available to answer any questions we had. He drew on his extensive experience to negotiate the best marketing and sale plan through his rigorous process of choosing the best real estate agent for the property sale. We highly recommend Vendor Marketing for providing a trouble-free and expertly-informed path to achieving the best possible outcome in selling a property.”
M & N Cousen, Elsternwick
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“Craig made the entire process of selling our family home seamless and stress free. His professionalism and thoroughness were outstanding and I would highly recommended him to anyone selling their home.”L Matricciani, Bulleen
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“Thankyou Craig for delivering such an excellent outcome. Kindest Regards”J Wereszczuk & G Michie, Northcote
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“We were first introduced to Craig Knudsen from Vendor Marketing via his Free eBook – The Four Essential Steps To Selling Your Home Successfully. Although initially skeptical, the points he articulated made sense. Furthermore we hadn’t sold a home for a while and therefore weren’t 100% sure who the best agents were in our area and we certainly had no clue about property marketing. Well appointing Craig to our sale was the best thing we ever did! He shortlisted the 3 best agents in our area to come through and appraise our home. He analyzed their proposals and marketing strategies and documented this for us. He then selected one agent and further negotiated their commission. Craig also introduced a Property Stylist. We were very reluctant to spend extra money in this area however again he was right! Craig doesn’t leave any stone left unturned. He gives your property every opportunity to achieve the best price! And the proof is in the pudding! Our property sold at Auction for $621,000 – $61,000 above our dream price. We cannot speak highly enough of Craig Knudsen from Vendor Marketing. After seeing what he did and achieved for us anyone selling their property would be mad to fly blind and not engage his services.”J & C Cargill, Werribee
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“Hi Craig, both Jill and I were delighted with the outcome of the sale last Saturday. As we indicated to you, this sale was really the first in which we have been directly involved, as my Company carried out most of our last transfer details, 43 years ago. Your assistance, during the process from agent review right through to being with us during the auction itself, provided wonderful support. This meant that we were able to achieve a sale price above our expectations. Thanks again for your support which we considered exemplary. Kind regards,”J & M Pike, Mount Waverley
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“Dear Craig, not having sold a house before, the prospect of having to select real estate agents, negotiate with them, monitor the process, choose the best way to promote the sale, settle on a reserve price and judge all offers was very frightening. Your expert knowledge and professionalism in all these areas was invaluable and very comforting. From start to finish you kept us informed, clearly explained what was going on and led us down the right path. Thank you for your help, understanding and friendship. Best wishes.”
P & M Keenan, Sandringham
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“Craig from Vendor Marketing came recommended from a Declutterer/Home Stylist as we were managing the sale of the family home in Warragul from Melbourne, a daunting task due to the distance. The two teams work seamlessly taking the stress out of the difficult task. Craig was always in communication and travel was not a problem from meeting and selecting the selling agent, taking control and walking us through a failed auction and achieving a great sale price well above the “realistic” price within weeks of the auction. Craig’s fees were well and truly covered by the result and we highly recommend his services.”
O Hoeler, Warragul
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“Hi Craig, John and I would like to thank you for everything you have helped us achieve over the past month – we cannot express our appreciation enough. It has been such a pleasure working with yourself. You gave us the time and effort at every stage and we were both kept so well informed throughout the entire campaign. We will have such a delight in recommending Vendor Marketing to our friends. The result achieved was such an incredible success and we cannot thank you enough for all your hard work and professionalism. Looking forward to working with you again in future years.”
J & J Wood, Richmond
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“Dear Craig, thank you for helping us through the minefield of selling our house with a successful outcome. It was lovely to have someone else to bounce off and also to send to meetings. Having you there to interview agents in the beginning and negotiate their rates and advertising exposure was invaluable. Now to our next adventure. Thank you, Cheers”S & J Hatcher, Glen Iris
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“Dear Craig, Geoff and I would like to thank you for everything you did for us to make the sale of our property at 3 Palmerston Crescent an easy and successful outcome. You kept us informed of every step along the way and were most helpful and patient with any of our queries. Nothing was too much trouble for you and you made us feel comfortable and at ease. Thank you also for the bottle of red: We will enjoy it when we get settled in our new surroundings. Best wishes and everything of the best for the future.”D & G Barton, Wheelers Hill
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“Dear Craig, thank-you for your kindness and perseverance in getting me a good price for the flat. I would never have had the confidence to hold on, without your expertise and work with the agent.”
H Kneebone, Ascot Vale
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“Craig from Vendor Marketing was invaluable to me during the recent sale of my Mother’s West Footscray property. He guided me through the whole process with his likeable professional manner and I really felt quite relaxed about the whole process. He was in constant contact with me, I always felt very informed about the campaign. The results were outstanding, $114,000 above average best case scenario price! I am a very satisfied vendor.”
R Henshall, Essendon
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“Vendor Marketing have been an invaluable asset in the successful marketing and selling of my home. My solicitor recommended Craig Knudsen and Vendor Marketing to oversee this task. Craig demonstrated a diligent and communicative approach in his dealings with people of varying disciplines to achieve a successful outcome for me. His professional expertise provided essential guidance through the detailed process of marketing, advertising (using a variety of methods) in selling a home. Craig’s recommendation of suitable people to prepare my home for sale was essential and the people involved with the successful presentation of my home for sale and their contribution was paramount. The chosen stylists were outstanding by showing their formidable skills and experience in the presentation and design required in presenting a home for sale. They achieved this with the use of appropriate furniture and other design requirements. Craig’s abilities and professional attention to detail was clearly shown on the day of auction as he explained the auction schedule and process to me and my family enabling us to be fully informed of the auction approach. As a result of the work by Craig and Vendor Marketing my property was successfully sold. My family and I have no hesitation in recommending Craig and his team for the professionalism shown in the marketing, preparation and knowledge leading to the successful sale of your home.”
L Lander, Glen Waverley
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“Gratitude and appreciation to you Craig for your expertise, professionalism, great ‘bedside manner’ and an outstanding result. Not only did your help maximise the financial outcome, it made for an easier, smoother and surprisingly enjoyable process. Will not hesitate to recommend you in the future.”
J & P Hands, Malvern East
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“Easy, efficient and effective. Vendor Marketing made our job of selling an ailing relative’s home so easy. Craig researched the best agents in the area, opened the property to them and help choose the top agent for us. He helped us all the way to a better than expected outcome. We will recommend him to anyone wanting to sell property. It is the only way we would sell in the future. Five star service from a 5 five star company. Thanks again Craig.”
G & F Fitzsimons, Deer Park and B Smith, Heidelberg West
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“Living away from Melbourne we engaged Craig Knudsen Vendor Marketing to assist us in the sale of our investment property. Craig is clearly an expert in his field and managed the sale of our property including selection of agents, negotiations on marketing costs and acted as our representative on Auction day. Craig is a true professional and kept us fully informed each step of the way. We felt that Craig always had our best interests at heart, and the sale of our property was in great hands. The resulting sale price exceeded our expectations, which also made us very happy. We fully recommend Vendor Marketing’s services.”
L & D Harris, Wright ACT
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“Selling our family home seemed like a daunting task! That was until Craig Knudsen at Vendor Marketing was recommended to me. At my first meeting with Craig, I realised how professional, experienced and knowledgeable he was and most of the stress disappeared. Putting our property in Craig’s hands was the best decision I made. Craig took all of the stress out of picking an agent and negotiated hard with a number of agents to get the best deal. He also guided me through all of the steps involved in selling the property, answered any questions I had along the way, attended the pre-auction meeting with the real estate agent and provided valuable advice throughout the campaign. On the day of the auction, Craig was a great support and provided invaluable advice about when to put the property on the market. The result achieved was significantly better than the family expected and we are sure Craig deserves a significant share of the credit for this. A job well done which was very much appreciated. I have no hesitation in recommending Craig’s services to others. I and the family would use Craig when we next find ourselves needing to sell a property.”
L Sinclair, Mont Albert North
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“Dear Craig. I wish to thank-you for your help and hard work in the marketing and sale of my late mother’s property in Glen Waverley. Your hard work and knowledge combined with your patience and positive attitude made the listing and selling of the property a stress free experience. Your attention to detail and negotiaiting skills and interaction with the selling agent are to be commended. Once agin, thank-you for your help at this most stressful time for me. Warm regards.”
N McIntyre, Blackburn South
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“Craig Knudsen, from Vendor Marketing, came highly recommended to us by a friend in the real estate business. Craig was extremely professional to work with during the complete sale process from start to finish. As we are located abroad, we were corresponding with Craig predominantly via email. He was always extremely helpful, polite and efficient in his communication and very quick to reply back to us, which meant that time difference was no issue. He was very attentive to our needs as vendors, and gave us thorough and regular updates at each step along the way. When we had a slight mishap prior to settlement, he went above and beyond his call of duty to help rectify it for us. We thank Craig very much for all his great work and we would have no hesitation in recommending Craig’s services as a vendor advocate in the future.”
H & N Smith, South Yarra
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“I recently enlisted the help of Vendor Marketing to sell my property. Being my first time to put a property on the market, I was particularly concerned about choosing the right agent for the job, getting a realistic and an honest selling point, and a correct marketing strategy. Craig was absolutely amazing. Not only did he bring three top estate agents to choose from, but he tailored my choice of agents marketing strategy to my situation. From sign up to sale, Craig liaised with the agent at every point, making the whole process easy and stress free. I was able to continue working and living as usual, without any distractions. Come auction day, my property was passed in. Craig’s honed negotiation skills got me a sold result of nearly 10% above my reserve. I was astonished. I most certainly will be using Craig again on a future real estate sale, and have utmost confidence in recommending him to others.”
N Basalaj, St Kilda East
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“Craig Knudsen, Vendor Marketing, came highly recommended by my accountant. I am happy to report that it was an excellent recommendation and I am a very satisfied customer. As the executor of a deceased estate, I was acutely aware of my responsibility to the beneficiaries to achieve the best possible price for the property being sold and Craig was instrumental in helping me to achieve this. Craig selected three agents who pitched for the job, assessed what each was offering, and then nominated which of the agents he thought was the better choice. His knowledge regarding the local agents, his ability to negotiate reduced commission, and his experience generally in the property market was a great asset. He also recommended an excellent home stylist who brought with her a painter and a gardener. For a small investment they transformed the property. At all times Craig was prompt, courteous, reliable and thoroughly professional. He reported back on how many parties attended each open for inspection; he liaised with the agent and kept me informed with regular reports; and he conducted an excellent social media campaign. He was there with us on the day of the auction to advise and support….and to celebrate! The auction result was outstanding. The house sold for approximately $350,000 more than we had been expecting, in no small measure thanks to Craig’s expertise and his commitment to providing exemplary customer service. I couldn’t recommend Craig Knudsen and Vendor Marketing more highly.”
G Adams, Malvern
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“After a failed auction campaign my son & I thought we’d make contact with Vendor Marketing. I only wish we contacted Craig first time round. Not only did he reach out to the incumbent agent and another two agents to compete in his qualified pitch/tender process he also analysed exactly what each agent was bringing to the table. From their valuations, commission, to their marketing strategy and even their value-add each were prepared to contribute. After listening to Craig’s recommendation we placed our trust in his hands and of course everything went to plan. From a failed auction campaign to our property selling two weeks prior to auction for a sale price that was approximately $20,000 above what we could realistically expect to achieve was an amazing outcome! Furthermore, Craig even recommended a property stylist to get our home professionally presented for sale. Most importantly, he was there for us every step of the way. With his sole aim focussed around both transparency and delivering you the very best outcome I would have absolutely no hesitation in recommending Craig Knudsen from Vendor Marketing to anyone looking to sell a property.”
G Raikes, Boronia
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“Prior to retaining Craig Knudsen of Vendor Marketing I had queried the value of having a vendor’s advocate. However Craig managed the sales campaign brilliantly. His involvement commenced by evaluating the campaigns of three possible selling agents, continued throughout the time that the property was on the market and culminated on the day of the auction with a higher than expected sale price being achieved. Craig’s frequent updates on possible purchasers and his discussion of auction tactics made me confident that there would be a successful outcome. I recommend Craig as an excellent vendor’s advocate.”
Dr. J Kimm (Executor) for Dr. A M. Ridsdale
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“We were very fortunate to have had Craig recommended to us to help sell our Home. From the moment Craig walked in our door, we knew he was the person for us. His calm gentle nature was apparent from the first words he said. He spoke to us with words we could understand, and always asked if we had questions. Craig helped us choose an Agent, and we all agreed. Craig always kept us up to date with what was happening, and was always on top of everything. Through his wonderful work, we received $60,000 more than had been quoted. We think he is wonderful, and we would recommend him to any one who is thinking of selling.”
N Hill & L Daws, Endeavour Hills
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“Craig Knudsen (Vendor Marketing) was highly recommended to my husband and I as a Vendor’s Advocate and on this basis and after we had met him, we engaged Craig to assist in the sale of our Unit. Craig proved to be invaluable in navigating the choice of Real Estate Agents. We selected an Agent who really did work for us using Craig’s methodical criteria and interview. I feel that having Craig overseeing the whole process and liaising with the Agent certainly took the pressure I had felt in previous home sales where I had not used a Vendor’s Advocate. Craig negotiated the optimum marketing package with the Agent. He also employed an active social media campaign and prepared an auction day strategy with us and gave solid advice with respect to the sale. Craig was professional, pleasant, courteous and very efficient. He was easy to communicate with and made the whole sale as stress free as possible. I would highly recommend Craig to anyone going through the sale of their home.”
L & N Wilson, Oakleigh East
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“Craig, thank you for all your help with the sale of our property in Albert Park. Your assistance was invaluable, highly professional and always courteous as you guided us through the sale process, and also advised on the choice of an excellent agent, as well as how to contain our costs. We are very grateful for your support and would certainly recommend you to other prospective sellers.”
D & P Furphy, Albert Park
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“Selling your largest asset is a daunting task but with Vendor Marketing on-board, I found it a less harrowing experience. Craig was able to sort through the proposals and spin from a shortlist of agents and then trim and refine their marketing campaign. Craig also added value with additional marketing through social media. The net result was a higher-than-average number of potential buyers inspected the property. On auction day there were several serious buyers, some with buyer advocates, so bidding was strong from the start. The outcome was a sale price that was above the average “best case scenario” price expected by the agents and more than $200,000 above the reserve. A great result! Thank you Craig and Vendor Marketing.”
D Kuhn, Armadale
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“Following recent events a decision was made to sell the family home of 58 years. With work commitments and family in interstate along with the emotional involvement within the property, it was a difficult decision to part with the family home. The criteria for the sale of the house was that it was handled professionally and realize the true value of the property. Mr Craig Knudsen of Vendor Marketing came highly recommended and from the first meeting we quickly realized that we had made the correct decision by selecting Vendor Marketing. The process of selling of the house was handled in a completely professional manner and Craig guided us through the process at all times with our interests at the forefront. Following the careful selection of the most suitable real estate agent within our area, Craig further negotiated a truly remarkable deal in regards to not only the agent’s fees, but also saved considerable costs in regards to marketing. As a result of his social media campaign and his monitoring of the agent’s marketing strategy, we realized at the auction about $100,000 more than anticipated. This was largely to do with the selection of Vendor Marketing and I can only speak highly of Craig’s professionalism, knowledge and complete understanding of the property market, which made the entire process a lot less stressful and more profitable. I have no reservation in recommending Craig Knudsen of Vendor Marketing in acting as an advocate for the sale of a property. Considering the fees are deducted from the agent’s fees, the commissioning of Craig to act on your behalf would probably be one of the smartest decisions you are likely to make.”
T & B McMahon, Glen Waverley
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“As a first time seller, it’s a quite daunting task for me to pick the right agent, get the right marketing plan and decide the right selling strategy. However, after I approached Craig, it’s been a quite smooth and easy journey. He guided me the whole way from the initial discussion to making the sell decision. He kept me informed during the whole process, with updates after each inspection, and was always pleasant and easy to talk to. At the end, it was a quick and smooth sell for me. I would highly recommend him to anyone who are to sell their property.”
C Zhu, Melbourne
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“Dear Craig, thank you so much for your involvement in the sale of our home. We had made a sudden decision to sell and bringing you in to take the reigns made it less stressful to us. You promptly met us to go over our requirements and then got the appropriate estate agents through. From that you were able to filter through to find the best options to suit our needs and intern making our involvement as minimal as possible. Selling a home is such a stressful and emotional time, it was comforting to know that someone who understands the ins and outs of the business and had our best interest at heart was “on our side”. Having you as our advocate meant we could relax and let you be the objective party to get the best possible result. We heard about you through word of mouth, and will certainly recommend Vendor Marketing to others. Best wishes,”
K & R Tabinor, Eltham
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“Craig Knudsen from Vendor Marketing came highly recommended when the time came to sell our family home. Not only did he recommend the right styling/maintenance company to prepare our property for sale but also the right selling agent. Craig ran his tender selection process between four local real estate agents and after he analysed their proposals, strategies, value-add, then further negotiated their commission and summarizing what all of them were bringing to the table, he provided me his recommendation. Initially I had pre-selected a different agent but Craig then clearly articulated why he felt we should run with the agent he recommended. Well I’m glad I listened to him! Overall I spent minimal money on advertising as Craig selected a correctly weighted & balanced advertising schedule based on the identified target markets (buyers) and the end result was amazing. We sold for $240,000 over reserve! It certainly pays to get independent qualified advice especially when it comes to selling your biggest asset and Craig at Vendor Marketing really takes a strategic approach. From the presentation to the advertising and then ultimately selecting the right agent. Better still he is there every step of the way, from the beginning to the end therefore helping you to eliminate any guess-work and stress! If I ever sell another property he will be my first port of call!”
J Hirjee, Toorak
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“If you’re looking at selling your property, I would highly recommend engaging Craig’s services. We hadn’t had great experiences with Real Estate Agents in the past and were fairly anxious about this when we decided to put our family home on the market recently. While we were keen, but not desperate to sell, it was still a very emotional decision for us, and what we wanted most was honest appraisals and feedback and for the process to be as less stressful as possible. Craig was completely understanding of our position and how we wanted to approach it. Everything he suggested and how he handled it all was completely in line with our wishes. Nothing was ever a problem and he went out of his way to make sure we were comfortable with proceedings every step of the way. His process of choosing the right Agent for our property was thorough and helped put the onus back on them to win our business and clearly outline their approach, costs and expected outcomes. In the end, his recommendations to who we should go with and his experience and expertise in fine tuning the campaign, made us feel like we had a team who were focussed and genuinely interested in not only getting the best result for us, but also in respecting our thoughts and needs. Craig provided excellent and honest feedback, advice and attention throughout, which clearly indicated how hard he worked on our listing. There was never an over-the-top sales pitch, nor suggestions of lowering our expectations at any stage – from Craig or the Agents – which I credit to Craig’s professional management of the entire process. Craig and Vendor Marketing certainly made our experience better and less stressful than it would’ve been otherwise. And the end result was exactly as he (and the Agents) suggested it would most likely be – which is all we could’ve asked.”
P & A Marcolin, Elwood
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“My husband and I met with Craig Knudsen from Vendor Marketing last year and were greatly impressed from selling my late parents house in East Bentleigh with an excellent result. Therefore he was our first choice when we decided to sell our Deer Park home this year. Craig made choosing a real estate agent easy due to his background and knowledge in this area. He even challenged the agent’s suggested advertising range. Rather than running with the agent’s recommendation he raised the bar by a further $30,000. Within one week our property sold $20,000 above the top end of the range. If it weren’t for Craig’s support, advice, most professional manner and marketing expertise we wouldn’t have achieved this excellent outcome on our own.”
R & A Durbridge, Deer Park
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“As I sit down to write about our experience with Vendor Marketing I’m aware that it may seem to be in the ‘too good to be true’ category. But thankfully our experience is real and we are delighted to share it with others. Some history…our property in Ocean Grove had been on the market for four years with two agents. No offers at all during this time!! A coastal property, the second agency was a ’boutique’ Melbourne firm with a local branch. After about two years with this company, we met with the principal who advised us to drop the price by $150,000 (after they had determined the original selling price)! Feeling quite despairing, Craig was recommended to us by a respected Buyer’s Advocate. She described Craig to us as ‘the best Vendor Advocate in Melbourne’. We were wary, but knew we needed support to change the current dynamic. Craig instantly identified solid marketing strategies that hadn’t been recognised by the two agencies. After researching local agencies, he approached three to ask if they would like to submit a proposal, based on his selection criteria. He then met with the Directors and made a recommendation to us. Being in a small town, all the agents knew our house had been on the market for years and we knew they would try to reduce the sale price. Craig, with his new marketing strategy, convinced the selected agent to increase the selling price! I must admit that we were sceptical, but went along with his vision. Long story short…within six weeks we had an unconditional contract, delighted purchasers who paid $5,000 less than the advertised price. We’re obviously delighted!!! Craig is professional, honest and really works for his vendors. He is also able to maintain enthusiasm and optimism, even with thoroughly jaded vendors. We highly recommend Vendor Marketing.”
J Kaufmann & I Davis, Yarraville
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“I was referred to Craig Knudsen of Vendor Marketing by a firm of solicitors I had engaged to assist me as executor in handling a deceased estate. I was very mindful of my responsibility to all of the estate’s beneficiaries, and I was very relieved when I secured Craig’s services to guide me through the whole process of selling the house which formed the estate’s principal asset. He very expertly found the right selling agent, negotiated a very good agent’s commission, determined the marketing strategy and then diligently followed through until completion of the auction. The property to be sold was most unusual – an old farm house on a large block in the middle of suburbia, with a heritage overlay on the buildings. The real estate agent chosen to handle the sale regarded the property as quite unique in the area, making the establishment of a likely sale price very difficult. However, with Craig’s astute professional guidance we converged on the best pathway forward, and at auction secured a selling price well above the reserve and at the very top of the range deemed likely in the circumstances. All of the beneficiaries were absolutely delighted. I would recommend Craig and Vendor Marketing to anyone wishing to secure the best price for their property, and to take away the headaches of doing it all themselves.”
I Sare, Toorak
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“I have no hesitation recommending Vendor Marketing to assist with the sale of your property. I recently sold my fathers property and was reluctant to use a real estate agent directly because of bad experiences in the past. Craig managed the process every step of the way, and kept me fully informed of what was going on. He went over and above, giving me advice on how to legally give the tenant notice, helping me find a property stylist and even arranging a plumber after the property was sold. But of course the results speak for themselves with the property selling for 100k above the reserve and $89K more than a comparable apartment in the same building just a couple of months prior. If I have to sell a property again, the first call I make will be to Vendor Marketing.”
B Esposito, Prahran
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“Craig Knudsen from Vendor Marketing came highly recommended by our neighbours who successfully sold their family home mid year. As our circumstances were almost identical we decided to follow suit and employ Craig’s services to steer us through the daunting process of agent selection, marketing and deciphering the reams of real-estate jargon. Craig’s professionalism and patience was shared in a friendly and personal manner making it comfortable to contact him whenever unforseen issues arose; resulting in immediate action. Having been through the process of selling twice before and all that it entails, having a Vendor Marketing agent like Craig certainly helped lessen the pressure, giving us confidence we were in safe hands and all necessary boxes had been ticked. His presence was very reassuring to have throughout the entire campaign, and the results spoke for themselves. A job well done Craig and it was a pleasure meeting you.”
L Malton & S Edwards, Glen Waverley
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“Hi Craig, a quick note to say thanks for your support in selling our townhouse in Glass Street Richmond. We were really happy with our decision to engage a Vendor’s Advocate and really pleased with your service. Right from the beginning we were impressed with your professionalism and transparency regarding the process and fee arrangement. Of all the advocates we spoke to, you were the only one with a professional written proposal outlining the agent selection process, exactly what your service involved and the structure of fees. This gave us a real sense of confidence that you would be open and honest throughout the sale process and after meeting you it was very clear your focus was getting the best possible result for our property. We were delighted with the final sale price and really valued having the opportunity to consult openly with you through the sale process. Your knowledge, experience and advice no doubt helped to ensure a great result for us.”
R & K Korff, Richmond
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“Vendor Marketing were engaged on behalf of my sibling’s and myself. I had the task of selling my deceased parents property. Craig was recommended as a conduit for the property selling process. Conduit expertly summarises the process as the expertise that he displayed during a detailed explanation process clearly displayed to me that for someone with little experience in this field I would obtain the best monetary result for family stakeholders. The entire process lasted for two months and was consistent in follow up meetings, emails, phone calls and impeccable interpersonal and communication skills. Easy to read paper work, that detailed the marketing process, the Estate Agents commission and the detailed analysis of the marketing strategies always portrayed a clear picture that made for easy comparison. The end result was well above the reserve and ‘spot on’ with a price prediction. As the lead organiser of this process my wife and I cannot recommend Vendor Marketing highly enough.”
B & J Campbell, Brighton East
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“We connected with Craig at Vendor Marketing through a recommendation from a friend. Being the first property we have sold it seemed right to get in someone to help step us through the process and ensure that we got the best value in market. Craig was extremely patient and very thorough throughout the entire process. He delivered value across a number of levels, negotiating a strong advertising schedule from the successful agent, along with insight throughout the campaign, and in the final stages of getting a buyer. But most importantly, taking the unknown situation of selling to a point of being comfortable during the process. The unknown became the known and managing the process with encouragement and positivity was very reassuring. Thanks again Craig.”
S & J Ames, Canterbury
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“We engaged Vendor Marketing’s services after a failed auction campaign with a reputable agent. Craig tendered out and invited the two other prominent agents within our area to pitch for our listing whilst negotiating their commission and analysing and altering their proposed marketing strategies. The outcome was truly amazing. Not only did we spend less than half the money marketing the property the second time round we also achieved a far greater outcome via an offer on the table. Apart from Craig’s qualified and intimate knowledge of both property marketing & who the best selling agents are, what I was most comfortable with was the transparency of his approach and the process he ran. When you have someone as qualified as Craig who’s 110% by your side from start to finish it certainly alleviates the stress, time & money associated with selling your biggest asset – your home! We would have no hesitation in recommending or endorsing Craig & Vendor Marketing’s services.”
J & L Morison, Malvern East
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“My husband and I met with Craig Knudsen from Vendor marketing to assist us in marketing and selling my late parents family home in East Bentleigh. I found Craig to be a most professional, caring and patient gentleman at all times. An excellent result was achieved due to his expertise. Craig was there every step of the way offering support and advice. Craig attended Auction day and was most helpful and encouraging on the day. Thank you Craig and Vendor Marketing, it has been a pleasure knowing you. We wish you much success.”
A & R Durbridge, Bentleigh East
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“We engaged Craig Knudsen from Vendor Marketing to assist in marketing and selling a family home in Glen Waverley. Craig developed a strategy to optimize the potential from the sale and guided us through the agent selection process, property presentation, and preparation for auction. Throughout the campaign he was professional, friendly and consistently kept us up to date with progress. Importantly we achieved an excellent result beyond expectations. If you are looking for a successful sale of your property, working with a friendly and knowledgeable professional offering a great service, I have no hesitation in recommending Craig and Vendor Marketing.”
P & V Smith, Glen Waverley
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“After having indifferent success selling a previous home I engaged Craig’s services to oversee this one from start to finish. He had my property professionally touched up and styled within a week and had hand selected three of the leading agents from my area to competitively pitch for my property listing. The results were amazing. Not only did he save me $5,000 by devising and creating my advertising strategy and schedule, he also uncovered about the same amount in value-add – I didn’t even know existed! Best of all he helped me to achieve $80,000 above my expectations. Because Craig does this day in day out he follows a qualified tender process which helps avoid the common mistakes and pitfalls that occur to most of us who don’t sell homes all that often. Well done Vendor Marketing!”
D Johnstone, Albert Park
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“Hi Craig, thank you again for your unfailing efforts to assist us to achieve a good result today. We have been impressed with your obvious passion, commitment and expertise which has resulted in a painless process. We will have no hesitation in recommending you to any of our family and friends. All the best.”
M Couttie & M Carr, Surrey Hills
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“Craig was recommended to me and rightly so. I needed to sell a deceased estate which is a daunting exercise. He not only comes from an excellent background, he is thorough and very professional. I was impressed by his caring attitude and commitment to procuring the best possible outcome for me. He also assisted me with recommendations that were greatly appreciated. I see Vendor Marketing as a company with integrity and honesty and have absolutely no hesitation in recommending Craig’s services.”
T Francis, Glen Waverley
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“Hi Craig, thank you for your support and professional advice during the sale of our property at 28 Clonaig St, Brighton East. You steered us in the right direction and with your experience achieved an outstanding result. In a very short time the property was very well prepared, furnished and presented. Then, with a marketing campaign of only three weeks, you advised us of an offer resulting in a sale prior to auction. The resultant sale exceeded our expectations and was well above the reserve. We have no hesitation in recommending your services to others. Best regards.”
W Ihle & V Cravino, Brighton East
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“As first home sellers, we were way out of our depth trying to find the right agent for our property in Richmond. Vendor Marketing changed all that, not only did they help us identify the best performing agent for our property type in our neighbourhood, they also negotiated an incredible deal on our behalf, saved thousands on our advertising campaign and walk with us throughout the whole journey. They even attended open-for-inspections on our behalf while we were overseas. When auction day came around, Vendor Marketing was right there by our side every step of the way which resulted in a final sale price substantially above both our expectations and the expected market value of the property as estimated by three independent agents. Thanks to Craig Knudsen and Vendor Marketing, we can’t recommend you highly enough!”
M & S Hill, Richmond
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“Thank-you Craig – a job well done. Regards,”
J Jones, Hampton
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“Hi Craig, many thanks for your contribution to this successful exercise. I never believe any written reference that I am presented with so don’t issue them myself. However, if you have a client that would like to ask some questions of us we’d be pleased to talk to them. Cheers.”
T Morgan, Mount Eliza
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“I cannot speak highly enough about Craig Knudsen and his company Vendor Marketing. I found that Craig was the best fit for me as I wanted to sell my property in Richmond but did not wish to directly deal with any real estate agents. Here are some of the reasons why Craig is good: Very clear in communication; Listened to my needs; Negotiated a great deal on the real estate agent commission and saved me a substantial sum on advertising costs that were mandatory expenses for selling my property; Acted professionally throughout the whole selling process; Kept my stress levels down by managing my expectations; Very supportive in guiding me through the tricky process of selling my biggest asset; Always acted with my best interest at heart; Always kept me informed on how things were progressing; Nothing was too much to ask. As Craig is very knowledgeable in both the real estate industry and the related marketing processes, he provided me with value for money and achieved the result that I wanted. I would happily recommend Craig Knudsen and the services of Vendor Marketing to my family and friends.”
J Kennedy, Richmond
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“I was introduced to Craig, having been told he is an asset and well worth his fee. So he listened to me and seemed able to understand what I was desiring with the potential sale. His ability to attend to and pursue detail with excellence was outstanding, negotiating a base from which to pursue the campaign. He kept me informed with the open for inspections, and was always pleasant, polite and demonstrated himself capable in his field.”
H Margaret, Mount Waverley
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“Craig is so refreshing in the industry. Not only was he a delight to work with he removed the day to day stress that comes with selling your home. He comes with a wise counsel and knowledgeable in advertising and marketing. I would not sell another property without his involvement.”
A Cook, Albert Park
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