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Melbourne’s most qualified vendor advocates

Get a proven better sale result

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Vendor Advocacy Strategists

Vendor Advocacy Strategists

The right vendor advocate can greatly improve your sale outcome. But with so many services out there, how do you choose the right one? Vendor Marketing, Melbourne’s most qualified vendor advocates is the only vendor advocacy firm with BOTH property marketing & real estate agent selection expertise. This is vitally important because these are the 2 KEY areas when selling a property. We are also one of the very few Melbourne vendor advocates that provides all our clients a genuine independent fixed fee remuneration structure that is proven to be cost neutral upon successful sale. The vendor advocacy firms you hear on the radio or in the media say their services are free! But the reality is there’s no such thing! Frequently operated by retired or unsuccessful real estate agents, these firms share in 50% of the selling agent’s commission so you end up paying more for outdated and unqualified advice! These vendor advocacy firms have no incentive to negotiate the agent’s commission as they’re aligned only with agents who agree to their terms rather than select the best agent for the job. Vendor Marketing Vendor Advocates is completely independent. We’re not aligned with any real estate agent or buyer. Our vendor advocacy services are designed to only represent you, the vendor ...

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Property Marketing Experts

Property Marketing Experts

Don’t get swept up by the bells and whistles of an elaborate property marketing campaign. After many years in the industry, our strategic vendor advocacy service knows what works. We understand the strategies required to maximise your sale price and have the results to prove it! At the heart of every successful property sale is a great property marketing campaign. Without it, even the best real estate agent will struggle to bring qualified buyers to your front door. Real Estate Marketing plays an integral role in a successful sale. But capturing the attention of your target market is more than just choosing between a real estate agent’s A, B or C advertising schedule. Its about communicating all the features & benefits your ideal buyer is looking for via their preferred media channels including social media. Our extensive property marketing experience, including working on The Age, The Melbourne Weeklys, Domain.com.au & Propertyobserver.com.au means there's no one more qualified to analyse, design and tailor a winning property marketing campaign for your property. Your campaign will be customised to achieve maximum awareness at minimal cost, without overexposing your property. This will ensure it speaks directly to your target market, and is not just a vehicle for your agent’s branding ...

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Real Estate Agent Selection

Real Estate Agent Selection

Selecting the best real estate agent to sell your property can feel like a gamble. But our independent, qualified tender process eliminates the guesswork. We always recommend, negotiate and match you with the best real estate agent. Choosing a real estate agent to sell your property is not just about who’s local, or who has the biggest brand, it’s about finding the best agent for the job. We’ve spent many years building relationships with both directors and senior real estate agents right across Melbourne. Put simply, we know who the best real estate agents are! We demystify the industry jargon and help you make this most important decision using your head, rather than your heart, making the real estate agent selection process much easier. We hand select and then invite the 3 or 4 best real estate agents in your local area to conduct an appraisal at your property. At each separate appraisal, we provide them our detailed 12 point brief. In return they email their proposal answering each point. Each agent proposal is also forwarded onto our clients to uphold full transparency. Vendor Marketing then accesses and summarises all proposals in line with our strict evaluation criteria. We then finalise our negotiations before providing our final recommendation of the best real estate agent for you and your property ...

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Latest News

REIV Auction Results 2020

September 19, 2020

REIV Auction Results for Saturday the 19th of September 2020 – no clearance rate was recorded for the weekend. Brought…

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Underquoting vs Quoting | Vendor Marketing Melbourne

Underquoting vs Quoting – what’s the difference?

September 16, 2020

Underquoting and it’s excesses are hopefully behind us with Consumer Affairs having introduced new regulations which commenced on May 1…

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Real Estate Marketing | Vendor Marketing Melbourne

Real Estate Marketing – what works?

September 9, 2020

Among property sellers, and real estate agents for that matter, no topic is more widely debated than whether newspaper advertising….

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Testimonials

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    My experience with Vendor Marketing

    “I hired Craig Knudsen from Vendor Marketing, to be my vendor advocate, as I didn’t have any experience in selling a house. I am very glad that I did, he made the whole process worry free. He helped me to get the right selling agent and ultimately a very good price for my house. I found Craig to be easy to talk to, honest and reliable, he was always available if I had a problem. I would be very happy to recommend Craig from Vendor Marketing Vendor Advocates to anyone.”

    1 Bowman Street Aspendale 3195 | Testimonial | Vendor Marketing

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    M Allnutt, Aspendale

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    The expertise is invaluable

    “The expertise, experience and advice provided by Craig Knudsen of Vendor Marketing was exceptional. As exector of my late parent’s estate there were some complex legal and family dispute issues which involved a legal deed which needed to carefully adhered to. Craig worked skillfully with solicitors, conveyancers, real estate agents and all parties to ensure the process and terms of the deed were adhered to and achieved. He is a highly skilled and professional advocate. He is also a gentlemen and a pleasure to deal with. I could not recommed Craig and Vendor Marketing more highly. He ensured my journey through the selling process was that much easier. I will definetely use Craig again and recommend him and Vendor Marketing to all my friends and family. Thanks Craig, you really are a star.”

    29 Hinkler Road Glen Waverley 3150 | Testimonial | Vendor Marketing

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    N Raines, Glen Waverley

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    We engaged Craig on a friends

    “We engaged Craig on a friends recommendation. The daunting task ahead in selling our home required the skills that Craig was able to offer us with his experience in real estate. We had the added pressures associated with covid 19 restrictions but Craig was able to guide us through this difficult time. His caring manner was a comfort as in selling ones home is not without stress. Craig was always available and was there from start to finish. We recommend Vendor Marketing and know Craig will be transparent in all his dealings as he was with us. Thank you Craig you were fantastic. Claudia & Craig.”

    13 King William Street Fitzroy 3065 | Testimonial | Vendor Marketing

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    C Veale, Hawthorn East

  • 3 Morven Street Mornington 3931 | Testimonial | Vendor Marketing

     

    After many months on the market

    “After many months on the market, once Craig came in and added his expertise, found the right agent and his excellent marketing/real estate knowledge secured a sale within a few weeks. We cannot thank Craig enough for taking all the hassle and worry out of our sale – we never felt that we were alone and he was always approachable and handled matters with the utmost professionalism We would highly recommend Craig and Vendor Marketing if you are thinking of selling your property.”

    3 Morven Street Mornington 3931 | Testimonial | Vendor Marketing

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    L & B Hadlow, Mornington

  • 6 Stiles Street Mount Martha 3934 | Testimonial | Vendor Marketing

     

    Great result

    “We have had a stress free experience in selling our holiday house, due from the very first contact with Craig Knudsen of Vendor Marketing to the outstanding sale result attributed to our advocates skill in finding the best agent in the area to sell the property and negotiating with them on our behalf. I have been more than happy to recommend Craig to friends who are considering selling a property in the near future. My thanks for the guidance and frequent updates during the process, and of course the end result.”

    6 Stiles Street Mount Martha 3934 | Testimonial | Vendor Marketing

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    J McIlwain, Mount Martha

FREE eBOOK
Want a proven better sale result for your property?

Enter your details below to download our FREE Essential Property Selling Guide and learn our 4 steps to success!

1. Real Estate Agent Selection – how we choose the best selling agent for your property
2. Accurate Price Quoting – why is getting this right so important
3. Making The Most Of Presentation – how to best present your property
4. Effective Property Marketing – how we create a winning property marketing strategy

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