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Drawing on his experience as former Real Estate Advertising Manager at Fairfax Media (The Age Domain, The Domain Weekly’s & Domain.com.au) and a licensed estate agent, Craig provides independent vendor advocacy with no agency affiliations, helping sellers choose the right real estate agent, develop an effective marketing strategy, negotiate with confidence and maximise their sale outcome.

Many property sellers assume that all vendor advocates operate in the same way. They don’t.
As your dedicated property selling advisor, our approach is based on independent advice, property marketing expertise and selecting the right agent for each individual property.
We don’t believe there is one “best” real estate agent. There is only the right agent for your property, your location, your price point and your selling strategy.
We shortlist the top 3–4 performing selling agents in your area through a structured and qualified tender process ensuring the right real estate agent is appointed for your specific property.
We negotiate the agent’s commission to ensure it is competitive and aligned with market conditions, helping you avoid overpaying.
We ensure the agent’s authority and documentation are completed correctly, protecting your interests from the outset.
We design a tailored property marketing strategy that attracts qualified buyers and maximises competition.
We guide you on accurate pricing using market data and agent insights to ensure your property is positioned correctly from day one.
We provide additional value by creating two detailed social media campaigns, ensuring your property receives broader marketing exposure.
We personally manage your sales campaign from start to finish ensuring everything stays on track and aligned with your goals.
We are present during key moments, including auction day, and assist you in setting the right reserve price and making informed decisions.
We ensure the selling agent remains focused on your outcome, not the buyer’s, throughout the campaign.
Everything we do is focused on one goal: achieving the best possible sale price for your property.
We have no real estate agency affiliations. Our advice is based solely on what we believe is in your best interests.
With extensive experience in property marketing and real estate advertising, we understand how marketing decisions can influence buyer engagement and competition.
We know what to look for when assessing selling agents and which agents are best suited to different properties and markets.
Our remuneration model is based on a fixed fee for our expertise rather than solely sharing the selling agent’s commission.
You deal directly with Craig Knudsen, Principal Advisor of Vendor Marketing, throughout the process.
A better property sale starts with a better strategy
Selling successfully isn’t simply about finding an agent and putting your property on the market. It’s about making the right decisions at every stage.
A vendor advocate represents the property seller throughout the selling process. Their role can include selecting and negotiating with real estate agents, developing the selling strategy, providing marketing advice, monitoring the campaign and assisting with negotiations.
A vendor advocate is an independent property selling advisor who acts on behalf of the seller rather than the buyer or selling agent.
The right vendor advocate can provide valuable independent advice around agent selection, marketing, pricing, negotiation and campaign management. The potential benefit is helping the seller make better decisions and avoid costly mistakes.
Vendor advocates use different remuneration models. Vendor Marketing operates on a fixed fee-for-service model, rather than sharing a percentage of the selling agent’s commission.
No. Vendor advocates can operate under different business models and relationships with real estate agencies. Vendor Marketing is independently operated and has no real estate agency affiliations.
Ideally, before you appoint a real estate agent. This allows your vendor advocate to help assess agents, negotiate terms and establish the selling strategy from the beginning.

- Agent recommends themselves
- Marketing chosen by agent
- Commission rarely negotiated
- Seller manages campaign

+ Independent agent selection
+ Strategy created for the property
+ Commission negotiated
+ Expert guidance throughout
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