VENDOR ADVOCACY MELBOURNE

Sell your property with an expert on your side

Vendor Marketing provides independent vendor advocacy in Melbourne, representing property sellers throughout the selling process.

As an independent vendor advocate in Melbourne, we help you choose the right real estate agent, negotiate fees and commission, develop the right pricing and marketing strategy, and manage your campaign from agent appointment through to sale.

Selling your property is one of the biggest financial decisions you’ll make. Our focus is simple: protect your interests, provide independent advice and help you achieve the best possible sale result.

RIGHT AGENT
RIGHT STRATEGY
BEST OUTCOME

Meet Your Experienced Independent Vendor Advocate

Vendor Marketing’s Principal Advisor, Craig Knudsen assists Melbourne property sellers achieve stronger sale outcomes while avoiding costly mistakes.

Drawing on his experience as former Real Estate Advertising Manager at Fairfax Media (The Age Domain, The Domain Weekly’s & Domain.com.au) and a licensed estate agent, Craig provides independent vendor advocacy with no agency affiliations, helping sellers choose the right real estate agent, develop an effective marketing strategy, negotiate with confidence and maximise their sale outcome.

19+ Years Experience
In Property Marketing
450+ Property Sales
Successfully Managed
193+ 5-Star Reviews
From Property Sellers
Fixed Fee-For-Service
Proven To Be Cost-Neutral
100% Independent
No Real Estate Agency Affiliations
Licensed Estate Agent
Licence No. 082119L

Melbourne Property Sales & Vendor Advocacy Results

Selling Price $4.440,000
Estimated Selling Price $3,750,000 - $3,950,000
Method of Sale Zoom Auction - 2 Bidders
Outcome Sworn Valuation = $3,950,000
Sponsored Facebook Instagram campaign: Delivered 1,611 landing page views (click thrus)
Selling Price $3,500,000
Estimated Selling Price $2,750,000 - $2,950,000
Method of Sale Auction - 5 Bidders
Outcome Ave Best Case = $3,100,000
Sponsored Facebook Instagram campaign: Delivered 1,686 landing page views (click thrus)
Selling Price $2,240,000
Estimated Selling Price $1,800,000 - $1,980,000
Method of Sale Auction - 5 Bidders
Outcome Ave Best Case = $2,033,333
Sponsored Facebook Instagram campaign: Delivered 2,745 landing page views (click thrus)
Selling Price $895,000
Estimated Selling Price $750,000 - $800,000
Method of Sale Auction - 5 Bidders
Outcome Ave Best Case = $833,333
Sponsored Facebook Instagram campaign: Delivered 1,679 landing page views (click thrus)
Selling Price $1,106,000
Estimated Selling Price $820,000 - $880,000
Method of Sale Auction - 9 Bidders
Outcome Ave Best Case = $926,667
Sponsored Facebook Instagram campaign: Delivered 2,327 landing page views (click thrus)
Selling Price $1,400,000
Estimated Selling Price $1,000,000 - $1,100,000
Method of Sale Auction - 5 Bidders
Outcome Ave Best Case = $1,133,333
Sponsored Facebook Instagram campaign: Delivered 1,368 landing page views (click thrus)
Selling Price $3,100,000
Estimated Selling Price $2,650,000 - $2,850,000
Method of Sale Auction - 4 Bidders
Outcome Ave Best Case = $2,800,000
Sponsored Facebook Instagram campaign: Delivered 1,215 landing page views (click thrus)
Selling Price $1,902,000
Estimated Selling Price $1,550,000 - $1,650,000
Method of Sale Auction - 2 Bidders
Outcome Ave Best Case = $1,766,000
Sponsored Facebook Instagram campaign: Delivered 933 landing page views (click thrus)
Selling Price $3,705,000
Estimated Selling Price $3,000,000 - $3,300,000
Method of Sale Auction - 6 Bidders
Outcome Ave Best Case = $3,499,500
Sponsored Facebook Instagram campaign: Delivered 777 landing page views (click thrus)
Selling Price $1,903,000
Estimated Selling Price $1,700,000 - $1,850,000
Method of Sale EOI - 3 Offers
Outcome Ave Best Case = $1,850,000
Sponsored Facebook Instagram campaign: Delivered 1,730 landing page views (click thrus)
Selling Price $4,875,000
Estimated Selling Price $3,500,000 - $3,800,000
Method of Sale Auction - 7 Bidders
Outcome Ave Best Case = $4,000,000
Sponsored Facebook Instagram campaign: Delivered 1,247 landing page views (click thrus)
Selling Price $2,230,000
Estimated Selling Price $1,800,000 - $1,900,000
Method of Sale Auction - 5 Bidders
Outcome Ave Best Case = $2,100,000
Sponsored Facebook Instagram campaign: Delivered 1,127 landing page views (click thrus)
Selling Price $3,550,000
Estimated Selling Price $3,000,000 - $3,300,000
Method of Sale Auction - 3 Bidders
Outcome Ave Best Case = $3,295,000
Sponsored Facebook Instagram campaign: Delivered 1,520 landing page views (click thrus)
Selling Price $1,995,000
Estimated Selling Price $1,600,000 - $1,750,000
Method of Sale Auction - 3 Bidders
Outcome Ave Best Case = $1,862,000
Sponsored Facebook Instagram campaign: Delivered 566 landing page views (click thrus)
Selling Price $1,873,000
Estimated Selling Price $1,400,000 - $1,500,000
Method of Sale Auction - 5 Bidders
Outcome Ave Best Case = $1,583,000
Sponsored Facebook Instagram campaign: Delivered 786 landing page views (click thrus)
Selling Price $4,611,000
Estimated Selling Price $3,250,000 - $3,550,000
Method of Sale Auction - 3 Bidders
Outcome Ave Best Case = $3,625,000
Sponsored Facebook Instagram campaign: Delivered 927 landing page views (click thrus)
Selling Price $1,410,000
Estimated Selling Price $1,270,000 - $1,350,000
Method of Sale Auction - 2 Bidders
Outcome Ave Best Case = $1,350,000
Sponsored Facebook Instagram campaign: Delivered 504 landing page views (click thrus)
Selling Price $1,761,000
Estimated Selling Price $1,400,000 - $1,500,000
Method of Sale Auction - 5 Bidders
Outcome Ave Best Case = $1,443,000
Sponsored Facebook Instagram campaign: Delivered 887 landing page views (click thrus)
Selling Price $806,000
Estimated Selling Price $700,000 - $770,000
Method of Sale Private Sale - 3 Offers
Outcome Ave Best Case = $756,000
Sponsored Facebook Instagram campaign: Delivered 496 landing page views (click thrus)
Selling Price $1,430,000
Estimated Selling Price $1,100,000 - $1,210,000
Method of Sale Auction - 5 Bidders
Outcome Ave Best Case = $1,258,000
Sponsored Facebook Instagram campaign: Delivered 608 landing page views (click thrus)
Selling Price $3,000,000
Estimated Selling Price $2,300,000 - $2,500,000
Method of Sale Zoom Auction - 3 Bidders
Outcome Ave Best Case = $2,650,000
Sponsored Facebook Instagram campaign: Delivered 806 landing page views (click thrus)
Selling Price $1,180,100
Estimated Selling Price $1,000,000 - $1,100,000
Method of Sale Auction - 6 Bidders
Outcome Ave Best Case = $983,000
Sponsored Facebook Instagram campaign: Delivered 713 landing page views (click thrus)
Selling Price $1,100,000
Estimated Selling Price $900,000 - $950,000
Method of Sale Sold Before Auction - 3 Offers
Outcome Ave Best Case = $1,050,000
Sponsored Facebook Instagram campaign: Delivered 1,034 landing page views (click thrus)
Selling Price $1,095,000
Estimated Selling Price $850,000 - $935,000
Method of Sale Auction - 4 Bidders
Outcome Ave Best Case = $900,000
Sponsored Facebook Instagram campaign: Delivered 1,201 landing page views (click thrus)
Selling Price $1,249,000
Estimated Selling Price $1,000,000 - $1,100,000
Method of Sale Auction - 4 Bidders
Outcome Ave Best Case = $1,200,000
Sponsored Facebook Instagram campaign: Delivered 1,554 landing page views (click thrus)
Selling Price $1,350,000
Estimated Selling Price $995,000 - $1,090,000
Method of Sale Private Sale - 4 Offers
Outcome Ave Best Case = $1,120,000
Sponsored Facebook Instagram campaign: Delivered 992 landing page views (click thrus)
Selling Price $400,000
Estimated Selling Price $329,500
Method of Sale Private Sale - 4 Offers
Outcome Ave Best Case = $325,000
Sponsored Facebook Instagram campaign: Delivered 2,185 landing page views (click thrus)
Selling Price $3,200,000
Estimated Selling Price $3,000,000 - $3,300,000
Method of Sale EOI - 3 Offers
Outcome Ave Best Case = $3,100,000
Sponsored Facebook Instagram campaign: Delivered 3,015 landing page views (click thrus)
Selling Price $1,365,000
Estimated Selling Price $1,100,000 - $1,200,000
Method of Sale Zoom Auction - 9 Bidders
Outcome Ave Best Case = $1,233,000
Sponsored Facebook Instagram campaign: Delivered 524 landing page views (click thrus)
Selling Price $1,650,000
Estimated Selling Price $1,300,000 - $1,400,000
Method of Sale Auction - 3 Bidders
Outcome Ave Best Case = $1,463,000
Sponsored Facebook Instagram campaign: Delivered 1,253 landing page views (click thrus)

Google Reviews

Posted on Google Google
Paul Addison profile picture
Paul Addison
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Vendor Maketing provided assurance and informed supportive advice throughout the sale campaign. They were able to guide us to contractors to expedite the preparation of our mother’s home for sale. When faced with a significant repair, this allowed specialist trades to be procured to provide timely rectification for a budget and enable the sale campaign to proceed to agreed timeframe. The process of selecting and coordinating with the real estate reduced the worry and time for us and we were able to focus on the presentation of the home for sale.
Posted on Google Google
G Sutherland profile picture
G Sutherland
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Highly Recommended! Craig Knudsen from Vendor Marketing provided exceptional support as our vendor’s advocate. From day one, Craig’s standout qualities were his incredible responsiveness and his absolute professionalism. He was always ahead of the game, keeping us updated across different time zones and ensuring the sale of our property stayed on track from choosing the agent through to final settlement. Craig managed every moving part of our sale, including: Pre-Sale Preparation: He connected us with experts who helped us prepare our property for sale. Professional Networking: He connected us with an excellent lawyer/conveyancer. Agent & Viewing Oversight: He oversaw the real estate agent appraisals and inspections, so we didn’t have to worry about a thing. Premium Result: Most importantly, he orchestrated an “off market” sale with a selling agent’s buyer who paid well above our property's top valuation. Craig is a courteous and skilled advocate. If you want an expert to protect your interests, manage the stress of selling, and secure a premium price (especially if you are one of two siblings navigating a sale from overseas) we cannot recommend Craig highly enough! P Richards & G Sutherland
Posted on Google Google
Terry Morris profile picture
Terry Morris
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
We have used the services of Craig Knudsen of Vendor Marketing for several properties over the past 10 years, the most recent being settled earlier this month. Craig has achieved excellent results for us each time and has developed a finely tuned approach in his role as seller’s advocate which makes the sale of a property as stress free as possible for the vendor. In the most recent sale under challenging market conditions not a single buyer turned up on auction day. Craig then used his extensive knowledge of the property market to propose a different approach, which soon led to a successful sale. Thank you for your professionalism every time, and we look forward to our next opportunity to work with you.
Posted on Google Google
Tanya Matthews profile picture
Tanya Matthews
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Craig was a Godsend. Our sale was a difficult, emotional and complex matter. A five acre property full of refuse, in complete disarray and an extremely run down home. His connections with Home Moving Planners and his research and negotiations with the Real Estate Agents saw us sell quickly at a great price no one expected. I was really unhappy with the Real Estate Agent after the property was sold - he will get his own review - Craig helped me manage him. For that I am truly grateful. I know I couldn't have done this without his support and expertise. You'd be doing yourself a disservice if you didn't engage him to help you. See less
Posted on Google Google
Cathy Lewis profile picture
Cathy Lewis
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Thank- you Craig for your time and effort in helping us sell our home and with such a great outcome in a very tough market. Thanks for heading up and putting together such an effective team to get us to this result,  your experience, advice and insight is greatly appreciated.
Posted on Google Google
Andrew Clarke profile picture
Andrew Clarke
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Vendor Marketing were excellent to work with for teh sale of my parents home. Craig provided clear communication, a great strategy, and guided me through every step of the process, during a stressful time. His support made the sale and overall process so much easier. Highly recommend!
Posted on Google Google
Dr David Frost profile picture
Dr David Frost
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
I lost my mother approximately 11 months ago. As part of her estate i had to settle a property of approx 1 acre. I had never done this previously. I contacted Craig Knudsen; vendor marketing vendor advocates ( he had been recommended to me ). He was fantastic. Very professional , constant updates and made a very difficult task so much easier. I felt very confident of his abilities when i first had contact .He came to my house , presented to me and i had no doubt that this was the person i wanted to engage. The end result was we got our price and especially from my point of view he made a very difficult and emotional time so much easier. I would recommend Craig in a heartbeat. You wont be disappointed. And Publicly I would like to thank you Craig Sincerely David
Posted on Google Google
Phoebe St John profile picture
Phoebe St John
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
We hired Craig Knudsen of Vendor Marketing as our advocate for the sale of our late mother's house, in part to aid the group decision-making process around agent selection and the marketing campaign. The advice and support he provided throughout was invaluable. He is a genuine person and advocate who cares deeply about the outcome for his clients and provides informed, clear, considered and thoughtful guidance -- which also in turn provides peace of mind during a process that can inevitably be stressful. He worked very hard on our behalf and helped achieve a result we were very happy with. I absolutely recommend his services to others. Thank you, Craig.
Posted on Google Google
Jennifer Wilson profile picture
Jennifer Wilson
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Vendor advocate Craig Knudsen from Vendor Marketing was truly amazing. He made the sale of my parents’ land incredibly easy, taking all the stress out of the process by evaluating every real estate agent proposal on our behalf. With his extensive industry experience and excellent communication skills, Craig proved to be personable, organised, and highly professional. He kept us updated at every stage and provided clear, thoughtful guidance throughout. When one of my parents passed away during the sale, Craig was exceptionally compassionate. He went above and beyond, managing unnecessary correspondence and shielding us from additional pressure at an already heartbreaking time. I honestly don’t know how I would have managed without his support, guidance, and kindness. The land sold quickly with a result beyond our expectations. I would trust Craig with any real estate matter and cannot recommend him highly enough.

What We Do as Your Vendor Advocate in Melbourne

Many property sellers assume that all vendor advocates operate in the same way. They don’t.

As your dedicated property selling advisor, our approach is based on independent advice, property marketing expertise and selecting the right agent for each individual property.

We don’t believe there is one “best” real estate agent. There is only the right agent for your property, your location, your price point and your selling strategy.

We shortlist the top 3–4 performing selling agents in your area through a structured and qualified tender process ensuring the right real estate agent is appointed for your specific property.

We negotiate the agent’s commission to ensure it is competitive and aligned with market conditions, helping you avoid overpaying.

We ensure the agent’s authority and documentation are completed correctly, protecting your interests from the outset.

We design a tailored property marketing strategy that attracts qualified buyers and maximises competition.

We guide you on accurate pricing using market data and agent insights to ensure your property is positioned correctly from day one.

We provide additional value by creating two detailed social media campaigns, ensuring your property receives broader marketing exposure.

We personally manage your sales campaign from start to finish ensuring everything stays on track and aligned with your goals.

We are present during key moments, including auction day, and assist you in setting the right reserve price and making informed decisions.

We ensure the selling agent remains focused on your outcome, not the buyer’s, throughout the campaign.

Everything we do is focused on one goal: achieving the best possible sale price for your property.

What Makes Vendor Marketing Different

We have no real estate agency affiliations. Our advice is based solely on what we believe is in your best interests.

With extensive experience in property marketing and real estate advertising, we understand how marketing decisions can influence buyer engagement and competition.

We know what to look for when assessing selling agents and which agents are best suited to different properties and markets.

Our remuneration model is based on a fixed fee for our expertise rather than solely sharing the selling agent’s commission.

You deal directly with Craig Knudsen, Principal Advisor of Vendor Marketing, throughout the process.

Our 4-Step Vendor Advocacy Process

A better property sale starts with a better strategy

Selling successfully isn’t simply about finding an agent and putting your property on the market. It’s about making the right decisions at every stage.

Step 1 - Agent Selection

Choose the right selling agent

Step 2 - Pricing Strategy

Establish realistic and effective market positioning

Step 3 - Presentation Advice

Prepare the property for maximum buyer appeal

Step 4 - Marketing & Sale Management

Manage campaign performance and negotiations

Frequently Asked Questions About Vendor Advocacy

A vendor advocate represents the property seller throughout the selling process. Their role can include selecting and negotiating with real estate agents, developing the selling strategy, providing marketing advice, monitoring the campaign and assisting with negotiations.

A vendor advocate is an independent property selling advisor who acts on behalf of the seller rather than the buyer or selling agent.

The right vendor advocate can provide valuable independent advice around agent selection, marketing, pricing, negotiation and campaign management. The potential benefit is helping the seller make better decisions and avoid costly mistakes.

Vendor advocates use different remuneration models. Vendor Marketing operates on a fixed fee-for-service model, rather than sharing a percentage of the selling agent’s commission.

No. Vendor advocates can operate under different business models and relationships with real estate agencies. Vendor Marketing is independently operated and has no real estate agency affiliations.

Ideally, before you appoint a real estate agent. This allows your vendor advocate to help assess agents, negotiate terms and establish the selling strategy from the beginning.

Advertisement banner: blue header with the message 'A better way to sell your property and make more profit?' above a photo of a suburban house with a brick fence and trees behind it.

Why Most Property Sellers Leave Money On The Table. They;

  • Choose an agent based on reputation rather than suitability
  • Accept the agent’s recommended marketing strategy
  • Pay more commission than necessary
  • Over-invest in ineffective marketing
  • Accept an inappropriate pricing strategy
  • Manage the campaign yourself
  • Negotiate against an experienced professional without independent advice

Vendor Advocate vs Selling Directly With An Agent

Without An Independent Vendor Advocate

- Agent recommends themselves 

- Marketing chosen by agent

- Commission rarely negotiated

- Seller manages campaign

Orange arrow labeled 'Without Vendor Advocate' overlapping a blue arrow labeled 'With Vendor Marketing' to show a comparison.

With Vendor Marketing 

+ Independent agent selection 

+ Strategy created for the property

+ Commission negotiated

+ Expert guidance throughout

Property Showcase

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Properties for Sale

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Before You Appoint An Agent, Talk To The Person Who Works For You

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