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Melbourne’s most qualified vendor advocates
Get a proven better sale result
Vendor Advocacy Strategists
The right vendor advocate can greatly improve your sale outcome. But with so many services out there, how do you choose the right one? Vendor Marketing, Melbourne’s most qualified vendor advocates is the only vendor advocacy firm with BOTH property marketing & real estate agent selection expertise. This is vitally important because these are the 2 KEY areas when selling a property. We are also one of the very few Melbourne vendor advocates that provides all our clients a genuine independent fixed fee remuneration structure that is proven to be cost neutral upon successful sale. The vendor advocacy firms you hear on the radio or in the media say their services are free! But the reality is there’s no such thing! Frequently operated by retired or unsuccessful real estate agents, these firms share in 50% of the selling agent’s commission so you end up paying more for outdated and unqualified advice! These vendor advocacy firms have no incentive to negotiate the agent’s commission as they’re aligned only with agents who agree to their terms rather than select the best agent for the job. Vendor Marketing Vendor Advocates is completely independent. We’re not aligned with any real estate agent or buyer. Our vendor advocacy services are designed to only represent you, the vendor ...
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Property Marketing Experts
Don’t get swept up by the bells and whistles of an elaborate property marketing campaign. After many years in the industry, our strategic vendor advocacy service knows what works. We understand the strategies required to maximise your sale price and have the results to prove it! At the heart of every successful property sale is a great property marketing campaign. Without it, even the best real estate agent will struggle to bring qualified buyers to your front door. Real Estate Marketing plays an integral role in a successful sale. But capturing the attention of your target market is more than just choosing between a real estate agent’s A, B or C advertising schedule. Its about communicating all the features & benefits your ideal buyer is looking for via their preferred media channels including social media. Our extensive property marketing experience, including working on The Age, The Melbourne Weeklys, Domain.com.au & Propertyobserver.com.au means there's no one more qualified to analyse, design and tailor a winning property marketing campaign for your property. Your campaign will be customised to achieve maximum awareness at minimal cost, without overexposing your property. This will ensure it speaks directly to your target market, and is not just a vehicle for your agent’s branding ...
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Real Estate Agent Selection
Selecting the best real estate agent to sell your property can feel like a gamble. But our independent, qualified tender process eliminates the guesswork. We always recommend, negotiate and match you with the best real estate agent. Choosing a real estate agent to sell your property is not just about who’s local, or who has the biggest brand, it’s about finding the best agent for the job. We’ve spent many years building relationships with both directors and senior real estate agents right across Melbourne. Put simply, we know who the best real estate agents are! We demystify the industry jargon and help you make this most important decision using your head, rather than your heart, making the real estate agent selection process much easier. We hand select and then invite the 3 or 4 best real estate agents in your local area to conduct an appraisal at your property. At each separate appraisal, we provide them our detailed 12 point brief. In return they email their proposal answering each point. Each agent proposal is also forwarded onto our clients to uphold full transparency. Vendor Marketing then accesses and summarises all proposals in line with our strict evaluation criteria. We then finalise our negotiations before providing our final recommendation of the best real estate agent for you and your property ...
Learn moreLatest News
REIV Auction Results 2021
REIV Auction Results for Saturday the 11th & Sunday the 12th of September 2021 – a clearance rate of 95%…
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Property styling tips when selling in winter.
Although people traditionally choose Spring or the warmer months for a property sale winter can be as good a time…
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Open for inspection – it’s the little things that count.
The key at open for inspection time is to allow buyers to visualise how they would live in your property….
Read moreTestimonials
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Vendor Marketing/Craig Knudsen
“A big shout out for Craig Knudsen! Apart from being a really nice man, he knows his stuff! We had soooo much happening in our lives and needed help in selling our home. How nice it was to put your total trust in someone, who could in fact “take the reins” Craig interviewed several agents and with our approval we collectively chose the agent we thought best to sell our property. Through “lockdowns” Craig worked hard to make sure that everything possible was achieved to provide a prosperous outcome on Auction Day. Other than during the Auction, we were never stressed or worried. We knew we had 4 bidders coming to Auction and we sold our home for $140,000 over our reserve. We have no problem recommending Craig to anyone who is wanting to sell their home, his guidance and support has been commendable. Thanks Craig.”
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C & K Dempsey, Yarrambat
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My Surrey Hills apartment
“I engaged Craig Knudsen from Vendor Marketing to sell my apartment after he had successfully sold two previous properties of mine in Surrey Hills & Sorrento. After testing the market after Covid via an Expressions of Interest campaign and not being able to uphold my price expectations, Craig protected my interests and suggested we promptly withdraw the property from the market and wait for the right time to re-market. Phase two, Craig recommended we go to Auction and the property sold within 2 weeks of the 4 week campaign for $140,000 more than what was offered on the previous campaign. His marketing recommendations(s) were second to none. He suggested we add Chester Street, my facing Street to the front end marketing which would help eliminate the stigma of my Warrigal Road address. I just couldn’t be happier with the outcome. Craig’s agent and property marketing knowledge is second to none. His understanding of the sales process is reassuring whilst his customer service & negotiation skills are exemplary which takes a lot of the stress away and minimizes costs when selling a property.”
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M Carr, Surrey Hills
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Craig was “my rock” during the sales process
“Craig was “my rock “during the sales process. It was not easy having a marketing program with a lockdown in the middle of it but we got through it.He kept me informed and followed up with my real estate agent if I had any concerns.He asked the agent questions that I wouldn’t have thought to ask and guided me professionally from start to finish. I would have no hesitation in recommending Vendor Marketing Advocates to family and friends.”
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E Ingleby, Caulfield South
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Extremely Professional
“Craig from Vendor Marketing assisted my wife and I with the sale of our apartment in Caulfield and we were rapt with the result. Having Craig involved just meant so much less work for us to do and took a lot of the emotion out of selling our home. He was always responsive and easy to get hold of at all times throughout our engagement. His advice was extremely valuable and well considered, from selection of an appropriate real estate agent, to the set up of the marketing campaign and ultimately the sale method. We would highly recommend involving Craig for the sale of any residential property.”
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S Bennett, Caulfield North
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The house we sold with Craig
“The house we sold with Craig was a deceased estate, and 95% of the business was done by phone/email. Communication was extremely good and on auction day when we got to see the house in sale condition the interior was almost unrecognisable. The decor was modern and fresh and the house was presented above what we expected, so was the auction result. Well done Craig and your team.”
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K Garratt & P Hurd, Ashburton
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1. Real Estate Agent Selection – how we choose the best selling agent for your property
2. Accurate Price Quoting – why is getting this right so important
3. Making The Most Of Presentation – how to best present your property
4. Effective Property Marketing – how we create a winning property marketing strategy
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