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Underquoting vs Quoting – what’s the difference?
Underquoting and it’s excesses are hopefully behind us with Consumer Affairs having introduced new regulations which commenced on May 1…
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Real Estate Marketing – what works?
Among property sellers, and real estate agents for that matter, no topic is more widely debated than whether newspaper advertising….
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Effective real estate advertising – what are the ingredients for success?
You may think writing the copy for real estate advertising is something you can safely leave to the real estate…
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Real Estate photography – why is it crucial to the success of a campaign?
Real estate photography is crucial to the success of a real estate campaign. Photos are used on brochures, flyers, the…
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Property editorial – how do you obtain this when selling your home?
Property editorial is like gold to a marketing campaign. Research has consistently demonstrated that a property editorial has approximately 6…
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Melbourne auction results & clearance rates – how can they benefit you when selling?
Every week, Melbourne auction results are published by the metropolitan newspapers and on industry portals. Whilst this is our standard…
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How to activate a Reserve Price at Auction, the right way!
A Reserve Price is a mechanism that’s there to help generate a successful (the highest) sale price for the vendor….
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A great property auction – what are the ingredients for success?
Across Melbourne and Australia for that matter almost every Saturday and Sunday, thousands of property auctions take place. Why are…
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