Our Proven Process

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“Craig Knudsen, Principal Advisor, Founder & Melbourne’s most qualified vendor advocate is by your side every step of the way.”

Unlike the volume driven vendor advocacy firms regularly heard in the media and on the radio, Vendor Marketing is different. We’re boutique. That is, if you appoint Vendor Marketing you also appoint Craig Knudsen, the Principal Advisor & Founder and Melbourne’s most qualified vendor advocate. It is Craig himself who works on your property campaign, from start to finish!

Here’s his proven 4 steps to success!

Step 1

REAL ESTATE AGENT SELECTION

Previously Real Estate Advertising Manager at Fairfax Media i.e. Domain.com.au, Domain Age & The Melbourne Weekly’s, Craig’s knowledge of Real Estate Agents is second to none! When it comes to knowing who the better Real Estate Agents are Craig has no peers! After Vendor Marketing & Craig is appointed, he shortlists the 3 best agents in your local area. “We’re the only vendor advocate that can hand select the best agents because we do not solely share in the agent’s commission. The very best agents will not work under such arrangement. Furthermore, you will pay a higher commission for outdated and unqualified advice.” After Vendor Marketing has shortlisted the 3 best agents for your sale, Craig personally takes them through your property, one by one, before having them complete his comprehensive ’11 Point Brief.’ After receiving each of the agents’ submissions, which are forwarded to our clients, we then drill down and review the submissions producing a comprehensive 5 page analysis, and present this to you.

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Step 2

ACCURATE PRICE QUOTING

“The days of under-quoting and over-quoting a property have gone! It’s about quoting a property right to get it right!” Vendor Marketing has a simple process it follows to ensure you get the most accurate valuation for your property. Once this is done then the correct pricing strategy is applied to your campaign. Our unique method also allows us to devise the correct Reserve Price strategy if Auction is chosen to be the best method of sale for your campaign.

Step 3

MAKING THE MOST OF PRESENTATION

To assist our vendors with getting this right, we can arrange for a property stylist to meet you for some initial complimentary advice, at your property. “We know from experience it’s the little things that make a huge difference.” For more presentation tips, you can click on learn more which will take you to a category of articles dedicated around property presentation.

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Step 4

EFFECTIVE PROPERTY MARKETING

When it comes to Property Marketing no one comes even close to Craig Knudsen from Vendor Marketing. Previously Real Estate Advertising Manager at Fairfax Media he knows from qualified experience what to put in and what to take out of your marketing schedule. “Firstly, our aim is to cut the excess fat from your advertising schedule, however more importantly to ensure it is tailored talking directly to your identified target markets. Quite simply, there’s no point hand selecting the best agent if no qualified buyers are walking through your front door.” Vendor Marketing also creates and implements not 1, but 2 detailed Social Marketing campaigns to support the above the line campaign.

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Get Informed

Your most important step is to read our booklet “The Four Essential Steps To Selling A Property Successfully”, which outlines the above in greater detail. Download it for FREE now. Then organise an obligation free, face-to-face meeting with Craig Knudsen. Craig will clearly articulate why he’s Melbourne’s most qualified vendor advocate and how he’ll get you a proven better sale result!

Testimonials

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    Craig was “my rock” during the sales process

    “Craig was “my rock “during the sales process. It was not easy having a marketing program with a lockdown in the middle of it but we got through it.He kept me informed and followed up with my real estate agent if I had any concerns.He asked the agent questions that I wouldn’t have thought to ask and guided me professionally from start to finish. I would have no hesitation in recommending Vendor Marketing Advocates to family and friends.”

    61 Scott Street Caulfield South 3162 | Testimonial | Vendor Marketing

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    E Ingleby, Caulfield South

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    Extremely Professional

    “Craig from Vendor Marketing assisted my wife and I with the sale of our apartment in Caulfield and we were rapt with the result. Having Craig involved just meant so much less work for us to do and took a lot of the emotion out of selling our home. He was always responsive and easy to get hold of at all times throughout our engagement. His advice was extremely valuable and well considered, from selection of an appropriate real estate agent, to the set up of the marketing campaign and ultimately the sale method. We would highly recommend involving Craig for the sale of any residential property.”

    6/400 Dandenong Road Caulfield North 3161 | Testimonial | Vendor Marketing

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    S Bennett, Caulfield North

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    The house we sold with Craig

    “The house we sold with Craig was a deceased estate, and 95% of the business was done by phone/email. Communication was extremely good and on auction day when we got to see the house in sale condition the interior was almost unrecognisable. The decor was modern and fresh and the house was presented above what we expected, so was the auction result. Well done Craig and your team.”

    1 Nicholas Street Ashburton 3147 | Testimonial | Vendor Marketing

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    K Garratt & P Hurd, Ashburton

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    Very knowledgeable, good communicator

    “Very knowledgeable, good communicator”

    25 Bruce Drive Somerville 3912 | Testimonial | Vendor Marketing

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    M & M Zani, Somerville

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    Amazing end result

    “Craig has been an amazing blessing to us throughout the whole transaction process. Not only has Craig provided all details to our family, but has also given us tips and advice on selling the property to people within the niche property market which our house resides in. The most amazing thing is that we sold the property within a measly 2 weeks during the COVID-19 period. Once again, thank you Craig for your wisdom and knowledge that you have provided and the successful end result which you have provided for us.”

    165 Serpells Road Templestowe 3106 | Testimonial | Vendor Marketing

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    Ip Family, Templestowe

FREE eBOOK
Want a proven better sale result for your property?

Enter your details below to download our FREE Essential Property Selling Guide and learn our 4 steps to success!

1. Real Estate Agent Selection – how we choose the best selling agent for your property
2. Accurate Price Quoting – why is getting this right so important
3. Making The Most Of Presentation – how to best present your property
4. Effective Property Marketing – how we create a winning property marketing strategy

Vendor Marketing – Melbourne’s most qualified vendor advocates will not disclose any of your personal information.