Our Proven Process

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“Craig Knudsen, Principal Advisor, Founder & Melbourne’s most qualified vendor advocate is by your side every step of the way.”

Unlike the volume driven vendor advocacy firms regularly heard in the media and on the radio, Vendor Marketing is different. We’re boutique. That is, if you appoint Vendor Marketing you also appoint Craig Knudsen, the Principal Advisor & Founder and Melbourne’s most qualified vendor advocate. It is Craig himself who works on your property campaign, from start to finish!

Here’s his proven 4 steps to success!

Step 1

REAL ESTATE AGENT SELECTION

Previously Real Estate Advertising Manager at Fairfax Media i.e. Domain.com.au, Domain Age & The Melbourne Weekly’s, Craig’s knowledge of Real Estate Agents is second to none! When it comes to knowing who the better Real Estate Agents are Craig has no peers! After Vendor Marketing & Craig is appointed, he shortlists the 3 best agents in your local area. “We’re the only vendor advocate that can hand select the best agents because we do not solely share in the agent’s commission. The very best agents will not work under such arrangement. Furthermore, you will pay a higher commission for outdated and unqualified advice.” After Vendor Marketing has shortlisted the 3 best agents for your sale, Craig personally takes them through your property, one by one, before having them complete his comprehensive ’11 Point Brief.’ After receiving each of the agents’ submissions, which are forwarded to our clients, we then drill down and review the submissions producing a comprehensive 5 page analysis, and present this to you.

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Step 2

ACCURATE PRICE QUOTING

“The days of under-quoting and over-quoting a property have gone! It’s about quoting a property right to get it right!” Vendor Marketing has a simple process it follows to ensure you get the most accurate valuation for your property. Once this is done then the correct pricing strategy is applied to your campaign. Our unique method also allows us to devise the correct Reserve Price strategy if Auction is chosen to be the best method of sale for your campaign.

Step 3

MAKING THE MOST OF PRESENTATION

To assist our vendors with getting this right, we can arrange for a property stylist to meet you for some initial complimentary advice, at your property. “We know from experience it’s the little things that make a huge difference.” For more presentation tips, you can click on learn more which will take you to a category of articles dedicated around property presentation.

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Step 4

EFFECTIVE PROPERTY MARKETING

When it comes to Property Marketing no one comes even close to Craig Knudsen from Vendor Marketing. Previously Real Estate Advertising Manager at Fairfax Media he knows from qualified experience what to put in and what to take out of your marketing schedule. “Firstly, our aim is to cut the excess fat from your advertising schedule, however more importantly to ensure it is tailored talking directly to your identified target markets. Quite simply, there’s no point hand selecting the best agent if no qualified buyers are walking through your front door.” Vendor Marketing also creates and implements not 1, but 2 detailed Social Marketing campaigns to support the above the line campaign.

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Get Informed

Your most important step is to read our booklet “The Four Essential Steps To Selling A Property Successfully”, which outlines the above in greater detail. Download it for FREE now. Then organise an obligation free, face-to-face meeting with Craig Knudsen. Craig will clearly articulate why he’s Melbourne’s most qualified vendor advocate and how he’ll get you a proven better sale result!

Testimonials

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    My experience with Vendor Marketing

    “I hired Craig Knudsen from Vendor Marketing, to be my vendor advocate, as I didn’t have any experience in selling a house. I am very glad that I did, he made the whole process worry free. He helped me to get the right selling agent and ultimately a very good price for my house. I found Craig to be easy to talk to, honest and reliable, he was always available if I had a problem. I would be very happy to recommend Craig from Vendor Marketing Vendor Advocates to anyone.”

    1 Bowman Street Aspendale 3195 | Testimonial | Vendor Marketing

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    M Allnutt, Aspendale

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    The expertise is invaluable

    “The expertise, experience and advice provided by Craig Knudsen of Vendor Marketing was exceptional. As exector of my late parent’s estate there were some complex legal and family dispute issues which involved a legal deed which needed to carefully adhered to. Craig worked skillfully with solicitors, conveyancers, real estate agents and all parties to ensure the process and terms of the deed were adhered to and achieved. He is a highly skilled and professional advocate. He is also a gentlemen and a pleasure to deal with. I could not recommed Craig and Vendor Marketing more highly. He ensured my journey through the selling process was that much easier. I will definetely use Craig again and recommend him and Vendor Marketing to all my friends and family. Thanks Craig, you really are a star.”

    29 Hinkler Road Glen Waverley 3150 | Testimonial | Vendor Marketing

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    N Raines, Glen Waverley

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    We engaged Craig on a friends

    “We engaged Craig on a friends recommendation. The daunting task ahead in selling our home required the skills that Craig was able to offer us with his experience in real estate. We had the added pressures associated with covid 19 restrictions but Craig was able to guide us through this difficult time. His caring manner was a comfort as in selling ones home is not without stress. Craig was always available and was there from start to finish. We recommend Vendor Marketing and know Craig will be transparent in all his dealings as he was with us. Thank you Craig you were fantastic. Claudia & Craig.”

    13 King William Street Fitzroy 3065 | Testimonial | Vendor Marketing

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    C Veale, Hawthorn East

  • 3 Morven Street Mornington 3931 | Testimonial | Vendor Marketing

     

    After many months on the market

    “After many months on the market, once Craig came in and added his expertise, found the right agent and his excellent marketing/real estate knowledge secured a sale within a few weeks. We cannot thank Craig enough for taking all the hassle and worry out of our sale – we never felt that we were alone and he was always approachable and handled matters with the utmost professionalism We would highly recommend Craig and Vendor Marketing if you are thinking of selling your property.”

    3 Morven Street Mornington 3931 | Testimonial | Vendor Marketing

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    L & B Hadlow, Mornington

  • 6 Stiles Street Mount Martha 3934 | Testimonial | Vendor Marketing

     

    Great result

    “We have had a stress free experience in selling our holiday house, due from the very first contact with Craig Knudsen of Vendor Marketing to the outstanding sale result attributed to our advocates skill in finding the best agent in the area to sell the property and negotiating with them on our behalf. I have been more than happy to recommend Craig to friends who are considering selling a property in the near future. My thanks for the guidance and frequent updates during the process, and of course the end result.”

    6 Stiles Street Mount Martha 3934 | Testimonial | Vendor Marketing

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    J McIlwain, Mount Martha

FREE eBOOK
Want a proven better sale result for your property?

Enter your details below to download our FREE Essential Property Selling Guide and learn our 4 steps to success!

1. Real Estate Agent Selection – how we choose the best selling agent for your property
2. Accurate Price Quoting – why is getting this right so important
3. Making The Most Of Presentation – how to best present your property
4. Effective Property Marketing – how we create a winning property marketing strategy

Vendor Marketing – Melbourne’s most qualified vendor advocates will not disclose any of your personal information.