Our Proven Process

Read our FREE eBook and get the most out of selling with our 4 steps to success CLAIM YOUR FREE EBOOK

“Craig Knudsen, Principal Advisor, Founder & Melbourne’s most qualified vendor advocate is by your side every step of the way.”

Unlike the volume driven vendor advocacy firms regularly heard in the media and on the radio, Vendor Marketing is different. We’re boutique. That is, if you appoint Vendor Marketing you also appoint Craig Knudsen, the Principal Advisor & Founder and Melbourne’s most qualified vendor advocate. It is Craig himself who works on your property campaign, from start to finish!

Here’s his proven 4 steps to success!

Step 1

REAL ESTATE AGENT SELECTION

Previously Real Estate Advertising Manager at Fairfax Media i.e. Domain.com.au, Domain Age & The Melbourne Weekly’s, Craig’s knowledge of Real Estate Agents is second to none! When it comes to knowing who the better Real Estate Agents are Craig has no peers! After Vendor Marketing & Craig is appointed, he shortlists the 3 best agents in your local area. “We’re the only vendor advocate that can hand select the best agents because we do not solely share in the agent’s commission. The very best agents will not work under such arrangement. Furthermore, you will pay a higher commission for outdated and unqualified advice.” After Vendor Marketing has shortlisted the 3 best agents for your sale, Craig personally takes them through your property, one by one, before having them complete his comprehensive ’11 Point Brief.’ After receiving each of the agents’ submissions, which are forwarded to our clients, we then drill down and review the submissions producing a comprehensive 5 page analysis, and present this to you.

LEARN MORE

Step 2

ACCURATE PRICE QUOTING

“The days of under-quoting and over-quoting a property have gone! It’s about quoting a property right to get it right!” Vendor Marketing has a simple process it follows to ensure you get the most accurate valuation for your property. Once this is done then the correct pricing strategy is applied to your campaign. Our unique method also allows us to devise the correct Reserve Price strategy if Auction is chosen to be the best method of sale for your campaign.

Step 3

MAKING THE MOST OF PRESENTATION

To assist our vendors with getting this right, we can arrange for a property stylist to meet you for some initial complimentary advice, at your property. “We know from experience it’s the little things that make a huge difference.” For more presentation tips, you can click on learn more which will take you to a category of articles dedicated around property presentation.

LEARN MORE

Step 4

EFFECTIVE PROPERTY MARKETING

When it comes to Property Marketing no one comes even close to Craig Knudsen from Vendor Marketing. Previously Real Estate Advertising Manager at Fairfax Media he knows from qualified experience what to put in and what to take out of your marketing schedule. “Firstly, our aim is to cut the excess fat from your advertising schedule, however more importantly to ensure it is tailored talking directly to your identified target markets. Quite simply, there’s no point hand selecting the best agent if no qualified buyers are walking through your front door.” Vendor Marketing also creates and implements not 1, but 2 detailed Social Marketing campaigns to support the above the line campaign.

LEARN MORE

Get Informed

Your most important step is to read our booklet “The Four Essential Steps To Selling A Property Successfully”, which outlines the above in greater detail. Download it for FREE now. Then organise an obligation free, face-to-face meeting with Craig Knudsen. Craig will clearly articulate why he’s Melbourne’s most qualified vendor advocate and how he’ll get you a proven better sale result!

Testimonials

  •  

    Very professional approach, stress free experience.

    “Craig proved to be very professional in his approach to the sale process, from the selection of the real estate company to the preparation of the house as well as being the “rock” we could depend on when it came to the auction. Having Craig guide us removed the stress of the unknown and provided us with confidence during the sale process”

    28 Headingley Road Mount Waverley 3149 | Testimonial | Vendor Marketing

    M & R Smith, Mount Waverley

  •  

    Vendor Marketing will make selling your home a breeze!

    “From the moment I made contact with Craig, he was very welcoming and personable and I knew straightaway that he would take the headache out of selling my property. He was clear about what to expect and how to best prepare my property for the process of selling. From his engagement and comparison of key real estate agents, right up until the successful auction of my property on the day, he was always only too happy to support me in any way”

    3 Island Point Avenue Waterways 3195 | Testimonial | Vendor Marketing

    Read Review

    S White, Waterways

  •  

    Just Great!

    “Great advice. Great and friendly service. And when it mattered the most, a great negotiator which ended with a great result. Thank you Craig we couldn’t have achieved this without you…you were Just Great. Highly recommend Vendor Marketing and wouldn’t hesitate to employ you again.”

    1/9 Elizabeth Street Burwood 3125 | Testimonial | Vendor Marketing

    Read Review

     

    J Heath, Burwood

  •  

    A huge thank you to Craig Knudsen

    “A huge thank you to Craig Knudsen for your support and exceptional knowledge in assisting us with an outstanding sale price for our beautiful home. All throughout we received a high level of transparency & knowledge. Highly recommend the professional service from Vendor Marketing. From very happy vendors in Greensborough, Vic. Amber & Danny”

    14 Amiet Street Greensborough 3088 | Testimonial | Vendor Marketing

    Read Review

    A & D Sprakel, Greensborough

  •  

    We would highly recommend Craig Knudsen of Vendor Marketing

    “The appointment of Craig Knudsen of Vendor Marketing was the wisest decision we made when it came to selling of our home of 45 years. From our initial meeting with Craig it was clear he was a man of honesty and integrity and had great knowledge and understanding of the real estate industry. From the beginning of the campaign until the auction Craig guided us with total professionalism. One comment we recall vividly was when he said, “Let me remove the stress from you” and he certainly did that. Everything that Craig achieved for us was managed so professionally and through a Covid lockdown period. As a result photographers were unable to enter homes, initially no open for inspections were allowed and the campaign ended with an online auction, the result of which was extremely satisfying. At no stage did Craig lose focus and he was not distracted by these obstacles, just continued doing what Craig does best, selling properties for his clients. Without hesitation we would highly recommend Craig Knudsen of Vendor Marketing.”

    12 Minchinbury Drive Vermont South 3133 | Testimonial | Vendor Marketing

    Read Review

    G & K Williams, Vermont South

FREE Vendor Advocacy eBOOK
Want a proven better sale result for your property?

Enter your details below to download our FREE Essential Property Selling Guide and learn our 4 steps to success!

1. Real Estate Agent Selection – how we choose the best selling agent for your property
2. Accurate Price Quoting – why is getting this right so important
3. Making The Most Of Presentation – how to best present your property
4. Effective Property Marketing – how we create a winning property marketing strategy

Vendor Marketing – Melbourne’s most qualified vendor advocates will not disclose any of your personal information.