Our Proven Process

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Craig Knudsen - Vendor Marketing

“Craig Knudsen, Principal Advisor, Founder & Melbourne’s most qualified vendor advocate is by your side every step of the way.”

Unlike the volume driven vendor advocacy firms regularly heard in the media and on the radio, Vendor Marketing is different. We’re boutique. That is, if you appoint Vendor Marketing you also appoint Craig Knudsen, the Principal Advisor & Founder and Melbourne’s most qualified vendor advocate. It is Craig himself who works on your property campaign, from start to finish!

Here’s his proven 4 steps to success!

Step 1

REAL ESTATE AGENT SELECTION

Previously Real Estate Advertising Manager at Fairfax Media i.e. Domain.com.au, Domain Age & The Melbourne Weekly’s, Craig’s knowledge of Real Estate Agents is second to none! When it comes to knowing who the better Real Estate Agents are Craig has no peers! After Vendor Marketing & Craig is appointed, he shortlists the 3 best agents in your local area. “We’re the only vendor advocate that can hand select the best agents because we do not solely share in the agent’s commission. The very best agents will not work under such arrangement. Furthermore, you will pay a higher commission for outdated and unqualified advice.” After Vendor Marketing has shortlisted the 3 best agents for your sale, Craig personally takes them through your property, one by one, before having them complete his comprehensive ’11 Point Brief.’ After receiving each of the agents’ submissions, which are forwarded to our clients, we then drill down and review the submissions producing a comprehensive 5 page analysis, and present this to you.

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Step 2

ACCURATE PRICE QUOTING

“The days of under-quoting and over-quoting a property have gone! It’s about quoting a property right to get it right!” Vendor Marketing has a simple process it follows to ensure you get the most accurate valuation for your property. Once this is done then the correct pricing strategy is applied to your campaign. Our unique method also allows us to devise the correct Reserve Price strategy if Auction is chosen to be the best method of sale for your campaign.

Step 3

MAKING THE MOST OF PRESENTATION

To assist our vendors with getting this right, we can arrange for a property stylist to meet you for some initial complimentary advice, at your property. “We know from experience it’s the little things that make a huge difference.” For more presentation tips, you can click on learn more which will take you to a category of articles dedicated around property presentation.

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Step 4

EFFECTIVE PROPERTY MARKETING

When it comes to Property Marketing no one comes even close to Craig Knudsen from Vendor Marketing. Previously Real Estate Advertising Manager at Fairfax Media he knows from qualified experience what to put in and what to take out of your marketing schedule. “Firstly, our aim is to cut the excess fat from your advertising schedule, however more importantly to ensure it is tailored talking directly to your identified target markets. Quite simply, there’s no point hand selecting the best agent if no qualified buyers are walking through your front door.” Vendor Marketing also creates and implements not 1, but 2 detailed Social Marketing campaigns to support the above the line campaign.

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GET INFORMED

Your most important step is to read our booklet “The Four Essential Steps To Selling A Property Successfully”, which outlines the above in greater detail. Download it for FREE now. Then organise an obligation free, face-to-face meeting with Craig Knudsen. Craig will clearly articulate why he’s Melbourne’s most qualified vendor advocate and how he’ll get you a proven better sale result!

Testimonials

  • 3/71 Barry Street Reservoir | Testimonial | Vendor Marketing

     

    Highly Recommend Vendor Marketing…

    “Having recently sold my property I can highly recommend engaging Craig as a vendors advocate to assist with the whole selling property process. ?Craig’s knowledge of this industry helped inform and guide our decision making and strategic thinking around marketing and the auction, ending in a great result!”

    3/71 Barry Street Reservoir | Testimonial | Vendor Marketing

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    J Addison, Reservoir

  • 102 Peel Street Kew | Testimonial | Vendor Marketing

     

    Craig from Vendor Marketing was amazing…

    “Craig from Vendor Marketing was amazing to deal with. He provided steady, consistently valuable guidance throughout the process of selling mum’s house. We were able to rely on him as our point of contact and he made this journey so much easier for us. His experience helped us achieve the sale result we got. Highly recommended.”

    102 Peel Street Kew | Testimonial | Vendor Marketing

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    G & J Aitken, Kew

  • 6 Ridgemont Way Keysborough 3173 | Testimonial | Vendor Marketing

     

    Craig has helped us to achieve a great result

    “Craig has helped us to achieve a great result in the sale of our house, and we are so grateful to have had him with us during the process! He brought with him a great amount of knowledge and gave well rounded advice on all matters regarding our sale. From the beginning, he explained everything that we could expect during this process, sent out comparative information in a concise and easy to read format and gave objective answers and recommendations. We definitely believe that Craig and his services helped us to achieve our amazing result. If you are on the fence about engaging a vendor advocate, do yourself a favour and give Craig a ring!”

    6 Ridgemont Way Keysborough 3173 | Testimonial | Vendor Marketing

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    K Poon & C Lai, Keysborough

  • 60 Petronella Avenue Wheelers Hill 3150 | Testimonial | Vendor Marketing

     

    Craig Knudsen Vendor Marketing Vendor Advocates Highly recommended

    “I have been lucky enough to have had Craig recommended to me to attend to sell my property. From the moment Craig commenced guiding the strategies of how the campaign would be guided gave me confidence that l was in professional hands. The result far exceeded my expectations.”

    60 Petronella Avenue Wheelers Hill 3150 | Testimonial | Vendor Marketing

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    R Mihevc, Wheelers Hill

  • 39 Darbyshire Road Mount Waverley 3149 - Testimonial | Vendor Marketing

     

    Highly recommended vendor advocate

    “Craig streamlined the selling process from beginning to end. He was committed, communicative and a pleasure to work with. We would definitely recommend Craig as a vendor advocate.”

    39 Darbyshire Road Mount Waverley 3149 | Testimonial | Vendor Marketing

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    P & D Wilson, Mount Waverley

Vendor Marketing eBook Front Cover

FREE eBOOK

Want a Proven Better Sale Result for your Property?

Enter your details below to download our FREE Essential Property Selling Guide and learn our 4 steps to success!

1. Real Estate Agent Selection – how we choose the best selling agent for your property
2. Accurate Price Quoting – why is getting this right so important
3. Making The Most Of Presentation – how to best present your property
4. Effective Property Marketing – how we create a winning property marketing strategy

Vendor Marketing – Melbourne’s most qualified vendor advocates will not disclose any of your personal information.