Our Proven Process

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“Craig Knudsen, Principal Advisor, Founder & Melbourne’s most qualified vendor advocate is by your side every step of the way.”

Unlike the volume driven vendor advocacy firms regularly heard in the media and on the radio, Vendor Marketing is different. We’re boutique. That is, if you appoint Vendor Marketing you also appoint Craig Knudsen, the Principal Advisor & Founder and Melbourne’s most qualified vendor advocate. It is Craig himself who works on your property campaign, from start to finish!

Here’s his proven 4 steps to success!

Step 1

REAL ESTATE AGENT SELECTION

Previously Real Estate Advertising Manager at Fairfax Media i.e. Domain.com.au, Domain Age & The Melbourne Weekly’s, Craig’s knowledge of Real Estate Agents is second to none! When it comes to knowing who the better Real Estate Agents are Craig has no peers! After Vendor Marketing & Craig is appointed, he shortlists the 3 best agents in your local area. “We’re the only vendor advocate that can hand select the best agents because we do not solely share in the agent’s commission. The very best agents will not work under such arrangement. Furthermore, you will pay a higher commission for outdated and unqualified advice.” After Vendor Marketing has shortlisted the 3 best agents for your sale, Craig personally takes them through your property, one by one, before having them complete his comprehensive ’11 Point Brief.’ After receiving each of the agents’ submissions, which are forwarded to our clients, we then drill down and review the submissions producing a comprehensive 5 page analysis, and present this to you.

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Step 2

ACCURATE PRICE QUOTING

“The days of under-quoting and over-quoting a property have gone! It’s about quoting a property right to get it right!” Vendor Marketing has a simple process it follows to ensure you get the most accurate valuation for your property. Once this is done then the correct pricing strategy is applied to your campaign. Our unique method also allows us to devise the correct Reserve Price strategy if Auction is chosen to be the best method of sale for your campaign.

Step 3

MAKING THE MOST OF PRESENTATION

To assist our vendors with getting this right, we can arrange for a property stylist to meet you for some initial complimentary advice, at your property. “We know from experience it’s the little things that make a huge difference.” For more presentation tips, you can click on learn more which will take you to a category of articles dedicated around property presentation.

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Step 4

EFFECTIVE PROPERTY MARKETING

When it comes to Property Marketing no one comes even close to Craig Knudsen from Vendor Marketing. Previously Real Estate Advertising Manager at Fairfax Media he knows from qualified experience what to put in and what to take out of your marketing schedule. “Firstly, our aim is to cut the excess fat from your advertising schedule, however more importantly to ensure it is tailored talking directly to your identified target markets. Quite simply, there’s no point hand selecting the best agent if no qualified buyers are walking through your front door.” Vendor Marketing also creates and implements not 1, but 2 detailed Social Marketing campaigns to support the above the line campaign.

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Get Informed

Your most important step is to read our booklet “The Four Essential Steps To Selling A Property Successfully”, which outlines the above in greater detail. Download it for FREE now. Then organise an obligation free, face-to-face meeting with Craig Knudsen. Craig will clearly articulate why he’s Melbourne’s most qualified vendor advocate and how he’ll get you a proven better sale result!

Testimonials

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    A huge thank you to Craig Knudsen

    “A huge thank you to Craig Knudsen for your support and exceptional knowledge in assisting us with an outstanding sale price for our beautiful home. All throughout we received a high level of transparency & knowledge. Highly recommend the professional service from Vendor Marketing. From very happy vendors in Greensborough, Vic. Amber & Danny”

    14 Amiet Street Greensborough 3088 | Testimonial | Vendor Marketing

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    A & D Sprakel, Greensborough

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    We would highly recommend Craig Knudsen of Vendor Marketing

    “The appointment of Craig Knudsen of Vendor Marketing was the wisest decision we made when it came to selling of our home of 45 years. From our initial meeting with Craig it was clear he was a man of honesty and integrity and had great knowledge and understanding of the real estate industry. From the beginning of the campaign until the auction Craig guided us with total professionalism. One comment we recall vividly was when he said, “Let me remove the stress from you” and he certainly did that. Everything that Craig achieved for us was managed so professionally and through a Covid lockdown period. As a result photographers were unable to enter homes, initially no open for inspections were allowed and the campaign ended with an online auction, the result of which was extremely satisfying. At no stage did Craig lose focus and he was not distracted by these obstacles, just continued doing what Craig does best, selling properties for his clients. Without hesitation we would highly recommend Craig Knudsen of Vendor Marketing.”

    12 Minchinbury Drive Vermont South 3133 | Testimonial | Vendor Marketing

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    G & K Williams, Vermont South

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    Great Results Through Vendor Marketing

    “Craig and Vendor Marketing were recommended to us to assist with the sale of my parents’ home in 2014 and we had no hesitaion in engaging Craig’s services again when it came to selling our property. With extensive knowledge of the real estate industry, Craig was able to assist us in selecting the agent best suited to marketing and selling our home. From our initial interviews with agents through to auction day, Craig kept us informed and guided us through the whole process in a professional and friendly manner. Working together with Craig and the agent we were able to achieve a wonderful result at auction with a minimum of stress. I would highly recommend Craig to anyone considering selling their property”

    23 Kooringa Crescent Wheelers Hill 3150 | Testimonial | Vendor Marketing

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    S Edwards & S Sabapathy, Wheelers Hill

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    The best decision we made when selling

    “The best decision we made when it came to sell our home was to employ Craig Knudsen of vendormarketing. He vetted 4 Real Estate Agents and with his advice we chose the best agent in our area to deal with our home. He then did all the communications with the agent until they successfully negotiated a pleasing sale during lockdown. His attention to detail was exemplary and was always immediately available to answer questions- very professional. We cannot thank him enough for his help and friendship during this time. We recommend without hesitation Craig Knudsen as a reliable and helpful savier when it comes to real estate.”

    34 Meredith Street Mount Waverley 3149 | Testimonial | Vendor Marketing

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    A & M Lester, Mount Waverley

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    Vendor Marketing/Craig Knudsen

    “A big shout out for Craig Knudsen! Apart from being a really nice man, he knows his stuff! We had soooo much happening in our lives and needed help in selling our home. How nice it was to put your total trust in someone, who could in fact “take the reins” Craig interviewed several agents and with our approval we collectively chose the agent we thought best to sell our property. Through “lockdowns” Craig worked hard to make sure that everything possible was achieved to provide a prosperous outcome on Auction Day. Other than during the Auction, we were never stressed or worried. We knew we had 4 bidders coming to Auction and we sold our home for $140,000 over our reserve. We have no problem recommending Craig to anyone who is wanting to sell their home, his guidance and support has been commendable. Thanks Craig.”

    9 Bannons Lane Yarrambat 3091 | Testimonial | Vendor Marketing

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    C & K Dempsey, Yarrambat

FREE eBOOK
Want a proven better sale result for your property?

Enter your details below to download our FREE Essential Property Selling Guide and learn our 4 steps to success!

1. Real Estate Agent Selection – how we choose the best selling agent for your property
2. Accurate Price Quoting – why is getting this right so important
3. Making The Most Of Presentation – how to best present your property
4. Effective Property Marketing – how we create a winning property marketing strategy

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