Real Estate Agent Selection – #1 Knowledge

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Choosing a real estate agent to sell your property is not just about who’s local, or who has the biggest brand – it’s about finding the best agent for the job.

We’ve spent over 20 years building relationships with senior real estate agents and directors across the inner suburbs of Melbourne. Put simply, we know who the best agents are!

We demystify the industry jargon and help you make this important decision using your head, rather than your heart – making the selection process much easier.

The first step

We will invite the best real estate agents in your area (usually around 3) to conduct an appraisal visit at your property. At this appointment, we give them our detailed 11-point brief, which enables us to analyse all proposals according to the same strict criteria.

Real Estate Agent’s proposals

Each real estate agent will submit a proposal to Vendor Marketing. We then assess the proposals according to our key criteria and further negotiate with the agents, before providing our recommendation of the best agent for you and your property.

These key Real Estate Agent selection criteria include:

Valuation
We assess the sale price the agent believes is achievable
Comparable Sales
We ask for evidence of recent comparable sales, including prices and the agent who sold them
Pricing Strategy
We evaluate the price to be quoted during marketing of the property
Method of Sale
We review the method of sale recommended, and question why the agent believes it is best
Commission
We assess the fairness of the agent’s commission, and if it’s competitive in the current market
Target Market
We ask if the target market(s) identified by the agent are the best buyers for your property
Marketing
We evaluate the agent’s proposed advertising schedule(s) and its ability to cut through and speak directly to your target market(s)
Other Initiatives
We look for other ways the agent intends to differentiate and improve their marketing efforts
Hidden Value-Adds
Many agents have access to thousands of dollars in value-adds that go under the radar. We know what these are and how to negotiate their inclusion on your behalf, at no extra cost to you!


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Real Estate Agent Selection

Testimonials

  • P, G & S Dearing, Forest Hill - Vendor Marketing“Hi Craig, we would like to thank you for your assistance in selling our parents’ home. Being faced with selling the family home of 53 years was very daunting and as we found out on Auction day very emotional. I’m glad our solicitor recommended you to us, you made the whole process so easy, from setting us up with the girls from Home Moving Planners to furnish & style the home, to picking the right agent, negotiating the commission, providing a good marketing campaign and keeping us informed every step of the way. And your support on Auction day was invaluable giving us support & guidance throughout the day. We would highly recommend Vendor Marketing to anyone contemplating selling their property. Thanks again Craig”

    P, G & S Dearing, Forest Hill

  • T Nolan, 31 Airedale Avenue Hawthorn East - Vendor Marketing“I was first introduced to Craig Knudsen from Vendor Marketing via a Financial Planner after my mother had to be moved into an aged care facility. After interviewing a couple of local agents myself I thought it best to hear what Craig had to say. As independence was paramount to me and as Craig had rightly pointed out both Property Marketing & Real Estate Agent selection to be highly important I chose to run with his services. Well appointing Craig to my Mum’s property sale turned out to be a very good move. Firstly, he introduced me to a Styling company who presented my Mum’s home in its best light. He then shortlisted 4 well-known local agents to come through and appraise my Mum’s home. He analysed their proposals, commissions and marketing strategies and documented this for me. The agent we chose he further negotiated their commission and refined their marketing strategy. From Craig’s intrinsic knowledge around both Property Marketing and knowing who the best agents are he gives your property every opportunity to achieve the best possible price! From presentation, to the right marketing and pricing strategy to selecting the right agent for the job – he does it all for you and whilst minimising the stressful process of selling a home. Furthermore he is there with you on Auction day armed with another strategy. And the proof is in the pudding! My Mum’s property sold at Auction, under the hammer and achieved the price we predicted it would, so there were no unwanted surprises. Thank-you Craig!”

    T Nolan, Hawthorn East

  • “Craig, from Vendor Marketing, was recommended to us as a Vendor Advocate when we were faced with the difficult task of selling our father’s home of 62 years when he was transitioned into aged care. With our limited experience in selling property and one of us living interstate it was always going to be difficult to select and work closely with a real estate agent. The sale of the property was complicated by a major decluttering exercise required and with a wealth release vendor involved. From our first meeting with Craig we were both impressed with his approach. Craig was well prepared from the outset, having done significant research which immediately made us comfortable to engage his services. As value add, Craig coordinated with our chosen declutterer and staging team to ensure the property was presented to the market in the best possible condition to attract a wide range of buyers. Craig prepared a market proposal for real estate agents to respond. From the responses, Craig presented the best three, in ranked order, using an easy to understand ‘points system’. The report to us included a brief summary of each proposal and his recommendation making our final decision much easier. From this point on Craig coordinated all facets of the sale with the real estate agent on our behalf. During the process, regular written and verbal communication from Craig ensured we were kept informed throughout. Midway through the campaign, Craig assessed the progress with us and suggested a change in strategy which immediately improved market interest. We have no doubt this was directly reflected in the incredible final price achieved. Craig is friendly, was always available, easy to talk to, and very knowledgeable across all facets of the property market. Prior to auction day Craig rehearsed the auction day process with us, covering their strategy for each of the different possible outcomes. Knowing Craig would be with us explaining any situation that arose, ensured that we were not nervous wrecks on the day. Thank you Craig for the incredible contribution you made to the sale of our father’s property and the very professional manner in which you pulled us all together. Your support and friendship will leave us with a lasting impression and we have no hesitation in recommending you and Vendor Marketing to anyone selling their home. All the best”

    L Jachno & C Weatherley, Blackburn

  • L & T Amos, 1-1 Donald Street Mount Waverley - Vendor Marketing

    “Even if you have doubts about spending money to improve a property to sell, just do it! We were advised by our mother’s financial adviser to employ Craig Knudsen of Vendor Marketing, as our Vendor Advocate. It proved to be the best decision we have could have made as it made the property an attractive proposition for a wide range of prospective buyers. Craig began by vetting the real estate agents and then appointing one at a reduced commission from the accepted norm. He controlled all aspects of the advertising and acted as the go between us and the agent. He then recommended we paint and repair throughout and introduced us to the right company. They were a god send for us as they carried out the decluttering of her home, cleaned out all the unwanted items and rubbish, titivated the gardens and then carried out the introduction of furniture i.e. for display and open for inspections. The result achieved at auction was a great result for our mother, who is in care and at 96 will allow her to see out her days in comfort. Our thanks to you Craig!”

    L & T Amos, Mount Waverley

  • S & J Hatcher, 5 Keen Street Glen Iris 3146 - Vendor Marketing“Dear Craig, thank you for helping us through the minefield of selling our house with a successful outcome. It was lovely to have someone else to bounce off and also to send to meetings. Having you there to interview agents in the beginning and negotiate their rates and advertising exposure was invaluable. Now to our next adventure. Thank you, Cheers”

    S & J Hatcher, Glen Iris

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1. Real estate agent selection
2. Accurate price quoting
3. Making the most of presentation
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