Real Estate Agents Melbourne

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Real Estate Seller Agent

Real Estate Agent Selection

Choosing a real estate agent to sell your property is not just about who’s local, or who has the biggest brand – it’s about finding the best real estate seller agent for the job.

Craig Knudsen, our principal vendor advocate, has spent more than 20 years building relationships with senior real estate agents and directors right across the inner suburbs of Melbourne.

Put simply, we know who the best sellers’ agents are!

At Vendor Marketing, we provide professional real estate vendor advocacy and property sales advisory services for clients across Melbourne’s inner suburbs.

We demystify the industry jargon and help you make this important decision using your head, rather than your heart – making the selection process much easier.

The first step

We will invite the best agents in your area (usually around 3-4) to conduct an appraisal at your property.

At this appointment, we give them our detailed 12-point brief, which enables us to analyse all proposals according to the same strict criteria.

Agent Proposals

Each agent will submit a proposal to Vendor Marketing and then this is forwarded to our client.

We then assess the proposals according to our key criteria and further negotiate with the agents, before providing our recommendation of the best agent for you and your property.

These key criteria include:

> We assess the sale price the agent believes is achievable.
Comparable Sales
> We ask for evidence of recent comparable sales, including prices and the agent who sold them.
Pricing Strategy
> We evaluate the price to be quoted during marketing of the property.
Method of Sale
> We review the method of sale recommended, and question why the agent believes it is best.
> We assess the fairness of the agent’s commission, and if it’s competitive in the current market.
Target Market
> We ask if the target market(s) identified by the agent are the best buyers for your property
> We evaluate the agent’s proposed real estate marketing and advertising schedule(s) and its ability to cut through and speak directly to your target market(s).
Other Initiatives
> We look for other ways the agent intends to differentiate and improve their marketing efforts.
Hidden Value-Adds
> Many agents have access to thousands of dollars in value-adds that go under the radar. We know what these are and how to negotiate their inclusion on your behalf, at no extra cost to you!

Contact us today

At Vendor Marketing, we provide a specialised range of sellers advocate and real estate marketing services designed to streamline your property sales process and deliver the best possible sale results.

Whether you’re looking for a property sales advisor, a real estate negotiator or you need help finding the perfect real estate agent for your property, we can help.

To find out more or discuss your property requirements, give us a call on 1300 435 435 or contact us online today.

Learn more


  • 3/71 Barry Street Reservoir | Testimonial | Vendor Marketing


    Highly Recommend Vendor Marketing…

    “Having recently sold my property I can highly recommend engaging Craig as a vendors advocate to assist with the whole selling property process. ?Craig’s knowledge of this industry helped inform and guide our decision making and strategic thinking around marketing and the auction, ending in a great result!”

    3/71 Barry Street Reservoir | Testimonial | Vendor Marketing

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    J Addison, Reservoir

  • 102 Peel Street Kew | Testimonial | Vendor Marketing


    Craig from Vendor Marketing was amazing…

    “Craig from Vendor Marketing was amazing to deal with. He provided steady, consistently valuable guidance throughout the process of selling mum’s house. We were able to rely on him as our point of contact and he made this journey so much easier for us. His experience helped us achieve the sale result we got. Highly recommended.”

    102 Peel Street Kew | Testimonial | Vendor Marketing

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    G & J Aitken, Kew

  • 6 Ridgemont Way Keysborough 3173 | Testimonial | Vendor Marketing


    Craig has helped us to achieve a great result

    “Craig has helped us to achieve a great result in the sale of our house, and we are so grateful to have had him with us during the process! He brought with him a great amount of knowledge and gave well rounded advice on all matters regarding our sale. From the beginning, he explained everything that we could expect during this process, sent out comparative information in a concise and easy to read format and gave objective answers and recommendations. We definitely believe that Craig and his services helped us to achieve our amazing result. If you are on the fence about engaging a vendor advocate, do yourself a favour and give Craig a ring!”

    6 Ridgemont Way Keysborough 3173 | Testimonial | Vendor Marketing

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    K Poon & C Lai, Keysborough

  • 60 Petronella Avenue Wheelers Hill 3150 | Testimonial | Vendor Marketing


    Craig Knudsen Vendor Marketing Vendor Advocates Highly recommended

    “I have been lucky enough to have had Craig recommended to me to attend to sell my property. From the moment Craig commenced guiding the strategies of how the campaign would be guided gave me confidence that l was in professional hands. The result far exceeded my expectations.”

    60 Petronella Avenue Wheelers Hill 3150 | Testimonial | Vendor Marketing

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    R Mihevc, Wheelers Hill

  • 39 Darbyshire Road Mount Waverley 3149 - Testimonial | Vendor Marketing


    Highly recommended vendor advocate

    “Craig streamlined the selling process from beginning to end. He was committed, communicative and a pleasure to work with. We would definitely recommend Craig as a vendor advocate.”

    39 Darbyshire Road Mount Waverley 3149 | Testimonial | Vendor Marketing

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    P & D Wilson, Mount Waverley

Vendor Marketing eBook Front Cover


Want a Proven Better Sale Result for your Property?

Enter your details below to download our FREE Essential Property Selling Guide and learn our 4 steps to success!

1. Real Estate Agent Selection – how we choose the best selling agent for your property
2. Accurate Price Quoting – why is getting this right so important
3. Making The Most Of Presentation – how to best present your property
4. Effective Property Marketing – how we create a winning property marketing strategy

Vendor Marketing – Melbourne’s most qualified vendor advocates will not disclose any of your personal information.