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Very professional approach, stress free experience.

“Craig proved to be very professional in his approach to the sale process, from the selection of the real estate company to the preparation of the house as well as being the “rock” we could depend on when it came to the auction. Having Craig guide us removed the stress of the unknown and provided us with confidence during the sale process”

28 Headingley Road Mount Waverley 3149 | Testimonial | Vendor Marketing

M & R Smith, Mount Waverley


Vendor Marketing will make selling your home a breeze!

“From the moment I made contact with Craig, he was very welcoming and personable and I knew straightaway that he would take the headache out of selling my property. He was clear about what to expect and how to best prepare my property for the process of selling. From his engagement and comparison of key real estate agents, right up until the successful auction of my property on the day, he was always only too happy to support me in any way”

3 Island Point Avenue Waterways 3195 | Testimonial | Vendor Marketing

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S White, Waterways


Just Great!

“Great advice. Great and friendly service. And when it mattered the most, a great negotiator which ended with a great result. Thank you Craig we couldn’t have achieved this without you…you were Just Great. Highly recommend Vendor Marketing and wouldn’t hesitate to employ you again.”

1/9 Elizabeth Street Burwood 3125 | Testimonial | Vendor Marketing

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J Heath, Burwood


A huge thank you to Craig Knudsen

“A huge thank you to Craig Knudsen for your support and exceptional knowledge in assisting us with an outstanding sale price for our beautiful home. All throughout we received a high level of transparency & knowledge. Highly recommend the professional service from Vendor Marketing. From very happy vendors in Greensborough, Vic. Amber & Danny”

14 Amiet Street Greensborough 3088 | Testimonial | Vendor Marketing

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A & D Sprakel, Greensborough


We would highly recommend Craig Knudsen of Vendor Marketing

“The appointment of Craig Knudsen of Vendor Marketing was the wisest decision we made when it came to selling of our home of 45 years. From our initial meeting with Craig it was clear he was a man of honesty and integrity and had great knowledge and understanding of the real estate industry. From the beginning of the campaign until the auction Craig guided us with total professionalism. One comment we recall vividly was when he said, “Let me remove the stress from you” and he certainly did that. Everything that Craig achieved for us was managed so professionally and through a Covid lockdown period. As a result photographers were unable to enter homes, initially no open for inspections were allowed and the campaign ended with an online auction, the result of which was extremely satisfying. At no stage did Craig lose focus and he was not distracted by these obstacles, just continued doing what Craig does best, selling properties for his clients. Without hesitation we would highly recommend Craig Knudsen of Vendor Marketing.”

12 Minchinbury Drive Vermont South 3133 | Testimonial | Vendor Marketing

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G & K Williams, Vermont South


Great Results Through Vendor Marketing

“Craig and Vendor Marketing were recommended to us to assist with the sale of my parents’ home in 2014 and we had no hesitaion in engaging Craig’s services again when it came to selling our property. With extensive knowledge of the real estate industry, Craig was able to assist us in selecting the agent best suited to marketing and selling our home. From our initial interviews with agents through to auction day, Craig kept us informed and guided us through the whole process in a professional and friendly manner. Working together with Craig and the agent we were able to achieve a wonderful result at auction with a minimum of stress. I would highly recommend Craig to anyone considering selling their property”

23 Kooringa Crescent Wheelers Hill 3150 | Testimonial | Vendor Marketing

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S Edwards & S Sabapathy, Wheelers Hill


The best decision we made when selling

“The best decision we made when it came to sell our home was to employ Craig Knudsen of vendormarketing. He vetted 4 Real Estate Agents and with his advice we chose the best agent in our area to deal with our home. He then did all the communications with the agent until they successfully negotiated a pleasing sale during lockdown. His attention to detail was exemplary and was always immediately available to answer questions- very professional. We cannot thank him enough for his help and friendship during this time. We recommend without hesitation Craig Knudsen as a reliable and helpful savier when it comes to real estate.”

34 Meredith Street Mount Waverley 3149 | Testimonial | Vendor Marketing

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A & M Lester, Mount Waverley


Vendor Marketing/Craig Knudsen

“A big shout out for Craig Knudsen! Apart from being a really nice man, he knows his stuff! We had soooo much happening in our lives and needed help in selling our home. How nice it was to put your total trust in someone, who could in fact “take the reins” Craig interviewed several agents and with our approval we collectively chose the agent we thought best to sell our property. Through “lockdowns” Craig worked hard to make sure that everything possible was achieved to provide a prosperous outcome on Auction Day. Other than during the Auction, we were never stressed or worried. We knew we had 4 bidders coming to Auction and we sold our home for $140,000 over our reserve. We have no problem recommending Craig to anyone who is wanting to sell their home, his guidance and support has been commendable. Thanks Craig.”

9 Bannons Lane Yarrambat 3091 | Testimonial | Vendor Marketing

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C & K Dempsey, Yarrambat


My Surrey Hills apartment

“I engaged Craig Knudsen from Vendor Marketing to sell my apartment after he had successfully sold two previous properties of mine in Surrey Hills & Sorrento. After testing the market after Covid via an Expressions of Interest campaign and not being able to uphold my price expectations, Craig protected my interests and suggested we promptly withdraw the property from the market and wait for the right time to re-market. Phase two, Craig recommended we go to Auction and the property sold within 2 weeks of the 4 week campaign for $140,000 more than what was offered on the previous campaign. His marketing recommendations(s) were second to none. He suggested we add Chester Street, my facing Street to the front end marketing which would help eliminate the stigma of my Warrigal Road address. I just couldn’t be happier with the outcome. Craig’s agent and property marketing knowledge is second to none. His understanding of the sales process is reassuring whilst his customer service & negotiation skills are exemplary which takes a lot of the stress away and minimizes costs when selling a property.”

6/91 Warrigal Road Surrey Hills 3127 | Testimonial | Vendor Marketing

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M Carr, Surrey Hills


Craig was “my rock” during the sales process

“Craig was “my rock “during the sales process. It was not easy having a marketing program with a lockdown in the middle of it but we got through it.He kept me informed and followed up with my real estate agent if I had any concerns.He asked the agent questions that I wouldn’t have thought to ask and guided me professionally from start to finish. I would have no hesitation in recommending Vendor Marketing Advocates to family and friends.”

61 Scott Street Caulfield South 3162 | Testimonial | Vendor Marketing

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E Ingleby, Caulfield South


Extremely Professional

“Craig from Vendor Marketing assisted my wife and I with the sale of our apartment in Caulfield and we were rapt with the result. Having Craig involved just meant so much less work for us to do and took a lot of the emotion out of selling our home. He was always responsive and easy to get hold of at all times throughout our engagement. His advice was extremely valuable and well considered, from selection of an appropriate real estate agent, to the set up of the marketing campaign and ultimately the sale method. We would highly recommend involving Craig for the sale of any residential property.”

6/400 Dandenong Road Caulfield North 3161 | Testimonial | Vendor Marketing

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S Bennett, Caulfield North


The house we sold with Craig

“The house we sold with Craig was a deceased estate, and 95% of the business was done by phone/email. Communication was extremely good and on auction day when we got to see the house in sale condition the interior was almost unrecognisable. The decor was modern and fresh and the house was presented above what we expected, so was the auction result. Well done Craig and your team.”

1 Nicholas Street Ashburton 3147 | Testimonial | Vendor Marketing

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K Garratt & P Hurd, Ashburton


Amazing end result

“Craig has been an amazing blessing to us throughout the whole transaction process. Not only has Craig provided all details to our family, but has also given us tips and advice on selling the property to people within the niche property market which our house resides in. The most amazing thing is that we sold the property within a measly 2 weeks during the COVID-19 period. Once again, thank you Craig for your wisdom and knowledge that you have provided and the successful end result which you have provided for us.”

165 Serpells Road Templestowe 3106 | Testimonial | Vendor Marketing

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Ip Family, Templestowe


Sale of property

“I am very happy with Vendor Marketing. Craig took the time to explain everything in detail. I was supported throughout the process and the outcome was outstanding. I would happily recommend Vendor Marketing to anyone.”

5 Preston Road Hughesdale 3166 | Testimonial | Vendor Marketing

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E Caramanolis, Hughesdale


My experience with Vendor Marketing

“I hired Craig Knudsen from Vendor Marketing, to be my vendor advocate, as I didn’t have any experience in selling a house. I am very glad that I did, he made the whole process worry free. He helped me to get the right selling agent and ultimately a very good price for my house. I found Craig to be easy to talk to, honest and reliable, he was always available if I had a problem. I would be very happy to recommend Craig from Vendor Marketing Vendor Advocates to anyone.”

1 Bowman Street Aspendale 3195 | Testimonial | Vendor Marketing

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M Allnutt, Aspendale


The expertise is invaluable

“The expertise, experience and advice provided by Craig Knudsen of Vendor Marketing was exceptional. As exector of my late parent’s estate there were some complex legal and family dispute issues which involved a legal deed which needed to carefully adhered to. Craig worked skillfully with solicitors, conveyancers, real estate agents and all parties to ensure the process and terms of the deed were adhered to and achieved. He is a highly skilled and professional advocate. He is also a gentlemen and a pleasure to deal with. I could not recommed Craig and Vendor Marketing more highly. He ensured my journey through the selling process was that much easier. I will definetely use Craig again and recommend him and Vendor Marketing to all my friends and family. Thanks Craig, you really are a star.”

29 Hinkler Road Glen Waverley 3150 | Testimonial | Vendor Marketing

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N Raines, Glen Waverley


We engaged Craig on a friends

“We engaged Craig on a friends recommendation. The daunting task ahead in selling our home required the skills that Craig was able to offer us with his experience in real estate. We had the added pressures associated with covid 19 restrictions but Craig was able to guide us through this difficult time. His caring manner was a comfort as in selling ones home is not without stress. Craig was always available and was there from start to finish. We recommend Vendor Marketing and know Craig will be transparent in all his dealings as he was with us. Thank you Craig you were fantastic. Claudia & Craig.”

13 King William Street Fitzroy 3065 | Testimonial | Vendor Marketing

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C Veale, Hawthorn East

3 Morven Street Mornington 3931 | Testimonial | Vendor Marketing


After many months on the market

“After many months on the market, once Craig came in and added his expertise, found the right agent and his excellent marketing/real estate knowledge secured a sale within a few weeks. We cannot thank Craig enough for taking all the hassle and worry out of our sale – we never felt that we were alone and he was always approachable and handled matters with the utmost professionalism We would highly recommend Craig and Vendor Marketing if you are thinking of selling your property.”

3 Morven Street Mornington 3931 | Testimonial | Vendor Marketing

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L & B Hadlow, Mornington

6 Stiles Street Mount Martha 3934 | Testimonial | Vendor Marketing


Great result

“We have had a stress free experience in selling our holiday house, due from the very first contact with Craig Knudsen of Vendor Marketing to the outstanding sale result attributed to our advocates skill in finding the best agent in the area to sell the property and negotiating with them on our behalf. I have been more than happy to recommend Craig to friends who are considering selling a property in the near future. My thanks for the guidance and frequent updates during the process, and of course the end result.”

6 Stiles Street Mount Martha 3934 | Testimonial | Vendor Marketing

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J McIlwain, Mount Martha

21 Saxonwood Drive Doncaster East 3109 | Testimonial | Vendor Marketing


Our experience with Vendor Marketing

“Our experience with Vendor marketing was at the highest level and recommended for anyone that is going to sell their home. Craig’s professional attitude towards getting the job done was second to none, his empathetic approach towards us at an emotional and difficult time was exemplary and a credit to the person he is. During the whole process from the first meeting, filtering through Estate agents and up until the auction day was a total stress free time for Mum. I will be ever great full for and thank you from the bottom of my heart. Many thanks again and great work Craig.”

21 Saxonwood Drive Doncaster East 3109 | Testimonial | Vendor Marketing

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P & G Lyons, Doncaster East

2/8 Athelstan Road Camberwell 3124 | Testimonial | Vendor Marketing


Planning is the key to success

“Craig’s experience and deep understanding of the real estate marketing process forms the basis of his strong market plan. Follow the plan to success.”

2/8 Athelstan Road Camberwell 3124 | Testimonial | Vendor Marketing

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J Compton, Camberwell

11 Gaynor Court Malvern 3144 | Testimonial | Vendor Marketing


Five star service all the way!

“Vendor marketing has made my life easier. I had not sold a property before let alone one at auction. Being on my own I felt quite vulnerable going through this process. Craig, his professionalism, and superior knowledge of the industry, was with me every step of the way. He certainly helped with alleviating many of the stresses involved when selling your home. We had a terrific result in the end and I definitely attribute that greatly to having Vendor Marketing on board.Thanks again Craig.”

11 Gaynor Court Malvern 3144 | Testimonial | Vendor Marketing

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L Broadbear, Malvern

18 Isabel Avenue Ringwood East 3135 | Testimonial | Vendor Marketing


Dear Craig

“Dear Craig, now that the dust has settled and we have been well and truly educated in Reserve Prices A, B, C etc it is time to reflect. For your professional, frank and honest advice throughout the process of selling our house we can only say – thank you very much. Your support and guiding us in the right direction was paramount in achieving an above expected result. We really appreciated this as well as the trusting friendship we established over the past two months. We highly recommend the services of Vendor Marketing to anyone contemplating selling their house. Thanks again and all the best in the future. Sincerely, Lorraine and Helmut.”

18 Isabel Avenue Ringwood East 3135 | Testimonial | Vendor Marketing

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H & L Glenk, Ringwood East

216 Stephensons Road Mount Waverley 3149 | Testimonial | Vendor Marketing


A big thank you to Craig

“A big thank you to Craig for assisting my parents with the sale of their home of 45 years. Craig’s skill and support in assisting with the sale of their home was 1st class. The marketing and sales strategy he recommended resulted in an outcome that surpassed all expectations. We cannot recommend Craig highly enough.”

216 Stephensons Road Mount Waverley 3149 | Testimonial | Vendor Marketing

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D & M Moore, Mount Waverley


Craig was a First Class Wing Man

“Craig was a First Class Wing Man to have supporting us through the challenging highs and sometimes lows of a Sales Campaign of our family home. To know he had our back throughout was very reassuring. We’d highly recommend him to anyone thinking of selling their home.”

4/1 Grant Street Malvern East 3145 | Testimonial | Vendor Marketing

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B & J McGrath, Malvern East

7 Vogue Avenue Vermont South 3133 | Testimonial | Vendor Marketing


Craig’s advocacy a winner

“The service provided by Craig as my vendor advocate could not be faulted. With his extensive professional knowledge of the real estate market his advice proved invaluable, whilst his negotiating skills proved to be a winner, resulting in a successful and better than expected auction. More importantly, he implemented strategies and removed major stress factors associated with selling one’s home of 46 years. I would recommend to any persons contemplating selling to contact Vendor Marketing first.”

7 Vogue Avenue Vermont South 3133 | Testimonial | Vendor Marketing

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J & H Bilston, Vermont South

39 Ashton Street Reservoir 3073 | Testimonial | Vendor Marketing


Invaluable Assistance

“We found the vendor advocate shared his expertise, explaining options clearly, guiding us through the process to the successful sale of an estate. He was also able to outline in advance the process in front of us, which was a great help as there were no surprises. He attended the meeting with the agent prior to auction and asked pertinent questions we may have missed. Thankyou Craig, your advice simplified the entire process and provided a greater outcome than we expected.”

39 Ashton Street Reservoir 3073 | Testimonial | Vendor Marketing

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R Arthur & K Bowden, Reservoir


Craig’s service as a vendor advocate

“Craig’s service as a vendor advocate was invaluable. His extensive knowledge, negotiating skills and personalised, caring service was outstanding. We would heartily recommend.”

4 Hadley Court Glen Iris 3146 | Testimonial | Vendor Marketing

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J Jordan & T Barrow, Richmond

L & N Milroy, 3 Norfolk Close Hillside - Vendor Marketing


Using a vendor advocate was the best

“Using a vendor advocate was the best decision for us. Craig was very professional and was on our side the whole way through our campaign. He was there to answer our questions and offer his wide knowledge of real estate. We would recommend using a vendor advocate especially Craig to all our friends.”

3 Norfolk Close Hillside | Testimonial | Vendor Marketing

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L & N Milroy, Hillside

9 Cluney Court Blackburn South 3130 | Testimonial | Vendor Marketing


Craig at Vendor Marketing was

“Craig at Vendor Marketing was recommended to me by Home Moving Planners, when I was in the midst of dealing with the daunting task of decluttering the family home after my father passed away and my mother admitted to an aged care facility. I was entirely comfortable to engage Craig to help with the sale of the property. I was immediately impressed with his knowledge, expertise and professionalism, which is definitely second to none. It has been an absolute pleasure dealing with Craig who ensures the vendors’ interests are always a priority. He supported and guided me throughout the entire process, resulting in a solid outcome on auction day, by negotiation. I am delighted with the result, and am more than happy to recommend VM to anyone wishing to sell in the future. Thanks heaps Craig.”

9 Cluney Court Blackburn South 3130 | Testimonial | Vendor Marketing

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H Blazek, Blackburn South

9 Francis Street Mount Waverley 3149 | Testimonial | Vendor Marketing


Thank you Craig, Vendor Marketing

“We would like to thank you so much for your help in selling our house. You made our daunting task so much easier. Choosing the right real estate agent, suggesting how we could improve on displaying our home, always there to answer any queries we had during the campaign and of course being there on the big auction day to support us made the ordeal so much easier. We were absolutely delighted with the end result and most certainly will be recommending you to anyone we know who is thinking of selling their home. Thank you again for your attention to detail and all your invaluable advice and support.”

9 Francis Street Mount Waverley 3149 | Testimonial | Vendor Marketing

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A & E Cawsey, Mount Waverley

V Cashmore, Camberwell - Vendor Marketing


Outstanding service

“Hi Craig, I would like to personally thank you for your assistance in selling my late mother’s apartment. When I made the decision to sell, I was daunted by the prospect of choosing an agent and trying to achieve a good outcome in a changing market. I am so pleased that I contacted you to assist with the sale. Your expert knowledge of property quickly became apparent, especially your comparison of three agents and their proposals to sell the property and the selection of the preferred agent which achieved the outcome. I was particularly impressed with your attention to service, particularly your prompt reporting after the opens and you advice to maximize interest in the property which was effective. Nothing was too much trouble if I had any question. Your attendance with me at the pre auction meeting was invaluable. Likewise being by my side at the auction was so helpful and took the edge off a stressful and emotional day. I have already recommended you to other people and will use you to sell my own property when the time comes. Kindest Regards, Vivienne.”

10/903 Riversdale Road Camberwell 3124 | Testimonial | Vendor Marketing

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V Cashmore, Surrey Hills

L & T Amos, 1-1 Donald Street Mount Waverley - Vendor Marketing


Even if you have doubts about spending

“Even if you have doubts about spending money to improve a property to sell, just do it! We were advised by our mother’s financial adviser to employ Craig Knudsen of Vendor Marketing, as our Vendor Advocate. It proved to be the best decision we have could have made as it made the property an attractive proposition for a wide range of prospective buyers. Craig began by vetting the real estate agents and then appointing one at a reduced commission from the accepted norm. He controlled all aspects of the advertising and acted as the go between us and the agent. He then recommended we paint and repair throughout and introduced us to the right company. They were a god send for us as they carried out the decluttering of her home, cleaned out all the unwanted items and rubbish, titivated the gardens and then carried out the introduction of furniture i.e. for display and open for inspections. The result achieved at auction was a great result for our mother, who is in care and at 96 will allow her to see out her days in comfort. Our thanks to you Craig!”

1/1 Donald Street Mount Waverley 3149 | Testimonial | Vendor Marketing

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L & T Amos, Mount Waverley


Craig from Vendor Marketing was a great

“Craig from Vendor Marketing was a great help to me in choosing the best Estate Agent for the job, I had no idea where to start so enlisting Craig made it all so much simpler, he was a good guide all along the way until my home was “SOLD”. I can reccomend vendor marketing with no reservations.”

14 Denver Crescent Rowville 3178 | Testimonial | Vendor Marketing

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C Racky, Rowville

M Henry & R Marsh, 132 Cobden Street South Melbourne


To whom it may concern

“Craig Knudsen, Principal Advisor, Vendor Marketing was personally recommended to my brother and myself by our solicitor. We had never used a Vendor’s Advocate before and, in actual fact, were not altogether familiar with what they do. We met with Craig and we were immediately impressed with him. Craig had arrived at the meeting fully prepared with all the information that we would ever require. From the moment we engaged Craig, he took care of everything. He invited three local real estate agents to provide us with a marketing campaign along with costings etc. When these submissions from the real estate agents arrived, Craig provided us with a comprehensive analysis of the submissions. When my brother and I chose the real estate agent who we wanted, we did so being fully appraised of all aspects of the sale process. From that moment on we confidently relied on Craig’s guidance, experience and support during the process of selling. The house was located in South Melbourne and my brother and I live some distance away. It would have been extremely inconvenient to have to find the time to travel there whenever something needed attending to, and as is usual in getting a house ready for auction, a lot of issues came up. Craig not only took care of everything that cropped up for us but popped in to check on the house from time to time as the house was vacant for quite a number of weeks leading up to the listing and subsequent auction. Craig organized for the locks to be changed, for cleaners, for rubbish removals etc. Everything that Craig organized was not only completed to the highest standard, but was done with such ease and efficiency. If not for Craig, we would have needed to organize all this ourselves which would have been a major inconvenience and headache due to work commitments and the distance needed to be travelled. We felt that not only was Craig looking after our interests but that he was in some ways providing a degree of protection. On auction day, Craig was instrumental in keeping two very nervous vendors from stressing out. Craig is not only a calming influence, but is very observant and he kept us abreast of the process and what was happening and what to expect. We were very grateful for his attendance on us. The house sold on the day and we were very happy with the price that it attained. Even after the sale, Craig continued to work his magic when my brother realized that he had left his sunglasses inside the house. He was already home when he noticed them missing. Craig and the Real Estate Agent were the only ones with keys to the house. My brother phoned Craig to ask what to do and to his relief Craig went around to the house, found the sunglasses and posted them out to my brother. This is just an example of the things that Craig has done for us which were very much appreciated and which made the whole process of selling so much easier. I can’t say that selling a house is ever stress-free, but when you have a competent and efficient partner who attends to the important and pressing issues, then the whole process is made that much more tolerable. We honestly do not know what we would have done without Craig’s guidance, experience, support and attention to detail during this whole process. Should my brother and I ever consider putting our current homes on the market, we would, without any hesitation at all, contact Craig and engage his services. Likewise, we would highly recommend Vendor Marketing to anyone contemplating selling their property at any stage in the future.”

132 Cobden Street South Melbourne 3205 | Testimonial | Vendor Marketing

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R Marsh & M Henry, Highett

T Nolan, 31 Airedale Avenue Hawthorn East - Vendor Marketing


Vendor Marketing Review

“I was first introduced to Craig Knudsen from Vendor Marketing via a Financial Planner after my mother had to be moved into an aged care facility. After interviewing a couple of local agents myself I thought it best to hear what Craig had to say. As independence was paramount to me and as Craig had rightly pointed out both Property Marketing & Real Estate Agent selection to be highly important I chose to run with his services. Well appointing Craig to my Mum’s property sale turned out to be a very good move. Firstly, he introduced me to a Styling company who presented my Mum’s home in its best light. He then shortlisted 4 well-known local agents to come through and appraise my Mum’s home. He analysed their proposals, commissions and marketing strategies and documented this for me. The agent we chose he further negotiated their commission and refined their marketing strategy. From Craig’s intrinsic knowledge around both Property Marketing and knowing who the best agents are he gives your property every opportunity to achieve the best possible price! From presentation, to the right marketing and pricing strategy to selecting the right agent for the job – he does it all for you and whilst minimising the stressful process of selling a home. Furthermore he is there with you on Auction day armed with another strategy. And the proof is in the pudding! My Mum’s property sold at Auction, under the hammer and achieved the price we predicted it would, so there were no unwanted surprises. Thank-you Craig!”

31 Airedale Avenue Hawthorn East 3123 | Testimonial | Vendor Marketing

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T Nolan, Rosanna

J & A Dillon, 6-259 Nepean Highway Seaford 3198 - Vendor Marketing


Vendor Marketing got us the best result

“Our recent successful sale was our first campaign for our first home, so the plan and guidance we received from Craig and Vendor Marketing was very important to us as we really didn’t know how to proceed or to maximise our chances to get the best result. Right from the point of engaging Craig we felt we had made the right decision – he steered the whole process from choosing the right agents to the signing of the contracts. Of course this included everything in between – the open times, how to style the property, negotiating all fees with agents, advertising and marketing campaigns, plus just responding promptly to the day-to-day issues that come up. Overall the help was invaluable, and it helped us achieve a better price on sale day – this simply wouldn’t have been possible if we had decided to skimp on getting the property ready, or gone it alone. Thanks Vendor Marketing – highly recommended!”

6/259 Nepean Highway Seaford 3198 | Testimonial | Vendor Marketing

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J & A Dillon, Frankston South

S & J Hatcher, 5 Keen Street Glen Iris 3146 - Vendor Marketing


Dear Craig

“Dear Craig, thank you for helping us through the minefield of selling our house with a successful outcome. It was lovely to have someone else to bounce off and also to send to meetings. Having you there to interview agents in the beginning and negotiate their rates and advertising exposure was invaluable. Now to our next adventure. Thank you, Cheers”

5 Keen Street Glen Iris 3146 | Testimonial | Vendor Marketing

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S & J Hatcher, Glen Iris


Craig from Vendor Marketing

“Craig, from Vendor Marketing, was recommended to us as a Vendor Advocate when we were faced with the difficult task of selling our father’s home of 62 years when he was transitioned into aged care. With our limited experience in selling property and one of us living interstate it was always going to be difficult to select and work closely with a real estate agent. The sale of the property was complicated by a major decluttering exercise required and with a wealth release vendor involved. From our first meeting with Craig we were both impressed with his approach. Craig was well prepared from the outset, having done significant research which immediately made us comfortable to engage his services. As value add, Craig coordinated with our chosen declutterer and staging team to ensure the property was presented to the market in the best possible condition to attract a wide range of buyers. Craig prepared a market proposal for real estate agents to respond. From the responses, Craig presented the best three, in ranked order, using an easy to understand ‘points system’. The report to us included a brief summary of each proposal and his recommendation making our final decision much easier. From this point on Craig coordinated all facets of the sale with the real estate agent on our behalf. During the process, regular written and verbal communication from Craig ensured we were kept informed throughout. Midway through the campaign, Craig assessed the progress with us and suggested a change in strategy which immediately improved market interest. We have no doubt this was directly reflected in the incredible final price achieved. Craig is friendly, was always available, easy to talk to, and very knowledgeable across all facets of the property market. Prior to auction day Craig rehearsed the auction day process with us, covering their strategy for each of the different possible outcomes. Knowing Craig would be with us explaining any situation that arose, ensured that we were not nervous wrecks on the day. Thank you Craig for the incredible contribution you made to the sale of our father’s property and the very professional manner in which you pulled us all together. Your support and friendship will leave us with a lasting impression and we have no hesitation in recommending you and Vendor Marketing to anyone selling their home. All the best.”

8 Lawson Street Blackburn 3130 | Testimonial | Vendor Marketing

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L Jachno & C Weatherley, Mooroolbark

34 Ida Street Niddrie 3042 | Testimonial | Vendor Marketing


Thank you Craig!

“Craig, a big thank you for all of your support in preparing Ida Street for sale. Your assistance in coordinating work required to present the property for sale, identifying a suitable agent to auction the property and optimising the marketing package was greatly appreciated and saved us a lot of time and effort. Your advice regarding the auction and price setting process and during the subsequent negotiations gave us the peace of mind and took a lot of stress out of the process. Also a big thank you for the extra service you provided regarding the shelves that were inadvertently left behind when we were collecting chattels from the family home. As we both live so far away, you kindly offered to go and collect them and take them to a place where they could be collected at a convenient time. This went above and beyond your required job and showed such kindness. Thanks again for a successful sale.”

34 Ida Street Niddrie 3042 | Testimonial | Vendor Marketing

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J Sisson, S Wharton & C Matheson, Melbourne

8 Plato Crescent Wheelers Hill | Testimonial | Vendor Marketing


“Dear Craig, we’d like to thank you, for your guidance and expertise in all matters, in relation to the selling of our house, the the best possible way, providing transparency and true value of the market at this time. Again we thank you for all you did for us. Kind regards”

R & M Rogers and E Rymer, Wheelers Hill

P, G & S Dearing, Forest Hill - Vendor Marketing


“Hi Craig, we would like to thank you for your assistance in selling our parents’ home. Being faced with selling the family home of 53 years was very daunting and as we found out on Auction day very emotional. I’m glad our solicitor recommended you to us, you made the whole process so easy, from setting us up with the girls from Home Moving Planners to furnish & style the home, to picking the right agent, negotiating the commission, providing a good marketing campaign and keeping us informed every step of the way. And your support on Auction day was invaluable giving us support & guidance throughout the day. We would highly recommend Vendor Marketing to anyone contemplating selling their property. Thanks again Craig”

P, G & S Dearing, Forest Hill

J & M Pike, 33 Oakern Street Mount Waverley 3149 - Vendor Marketing


“Hi Craig, both Jill and I were delighted with the outcome of the sale last Saturday. As we indicated to you, this sale was really the first in which we have been directly involved, as my Company carried out most of our last transfer details, 43 years ago. Your assistance, during the process from agent review right through to being with us during the auction itself, provided wonderful support. This meant that we were able to achieve a sale price above our expectations. Thanks again for your support which we considered exemplary. Kind regards,”

J & M Pike, Mount Waverley

A & C Trevethan, 5 Julian Place Melton West - Vendor Marketing


“We just sold our first home with Craig’s assistance. Best decision we made! Before working with Vendor Marketing we interviewed Real Estate agents and we were completely confused on who’s advice to go by. Vendor Marketing helped us select an agent and always worked in our interest to make the best decision for our property. It was great to have Craig’s advice and guidance throughout. He always kept us well informed and made himself available to answer any questions we had. He was always on top of our selected Real Estate Agent, as well as keeping his own marketing campaign always on track. Craig is very easy to deal with and is always professional. We would highly recommend Vendor Marketing. Thanks Craig”

A & C Trevethan, Melton West

J & C Cargill, 1 Scott Street Werribee 3030 - Vendor Marketing


“We were first introduced to Craig Knudsen from Vendor Marketing via his Free eBook – The Four Essential Steps To Selling Your Home Successfully. Although initially skeptical, the points he articulated made sense. Furthermore we hadn’t sold a home for a while and therefore weren’t 100% sure who the best agents were in our area and we certainly had no clue about property marketing. Well appointing Craig to our sale was the best thing we ever did! He shortlisted the 3 best agents in our area to come through and appraise our home. He analyzed their proposals and marketing strategies and documented this for us. He then selected one agent and further negotiated their commission. Craig also introduced a Property Stylist. We were very reluctant to spend extra money in this area however again he was right! Craig doesn’t leave any stone left unturned. He gives your property every opportunity to achieve the best price! And the proof is in the pudding! Our property sold at Auction for $621,000 – $61,000 above our dream price. We cannot speak highly enough of Craig Knudsen from Vendor Marketing. After seeing what he did and achieved for us anyone selling their property would be mad to fly blind and not engage his services.”

J & C Cargill, Werribee

D & G Barton, 3 Palmerston Crescent Wheelers Hill 3150 - Vendor Marketing


“Dear Craig, Geoff and I would like to thank you for everything you did for us to make the sale of our property at 3 Palmerston Crescent an easy and successful outcome. You kept us informed of every step along the way and were most helpful and patient with any of our queries. Nothing was too much trouble for you and you made us feel comfortable and at ease. Thank you also for the bottle of red: We will enjoy it when we get settled in our new surroundings. Best wishes and everything of the best for the future.”

D & G Barton, Wheelers Hill


Vendor Marketing, Craig Knudsen Deceased Estate

“Vendor Marketing & Craig Knudsen were recommended to me for the sale of my deceased estate property in Somerville Vic , My situation somewhat unusual due to medical issues throughout the whole process highlighted the need for professional guidance and Craig is certainly that . The whole process was achieved with complete transparency and the price achieved is testament to the recommendation to obtain Craig’s services. I cannot rate the service of Craig highly enough. Shayne M”

12 One Chain Road Somerville 3912 | Testimonial | Vendor Marketing

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S Moore, Chadstone


Highly Recommended 10/10

“My experience with Vendor Marketing/Craig Knudsen from start to finish was 10/10. The most important being the very sucessful Sale at the Auction last weekend. It can be a stressful time selling a property but with Craig on your team you can be reassured that he takes the lead, therefore there is so much less stress and less work on your “to do list”. I highly recommend Craig and I will never sell another property without Craig on my team.”

5 Mardene Court Mulgrave 3170 | Testimonial | Vendor Marketing

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Y Codey, Mulgrave


Craig was professional and responsive

“Craig was professional and responsive. Using his services allowed us to achieve a great outcome on the sale of my Dad’s house.”

7-9 Reserve Road Wonga Park 3115 | Testimonial | Vendor Marketing

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K Smyth, Wonga Park


Leave all the details to the experts

“If you like a hands off approach and want to leave all the details to the experts – then I can highly recommend vendor marketing. If you like to micro manage and do your own negotiations and don’t mind spending a lot of time and effort to maybe save a little money – well maybe not for you.”

8 Gilbert Court Mount Waverley 3149 | Testimonial | Vendor Marketing

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L Agius, Canterbury


We were so impressed and would advise

“We were so impressed and would advise anyone and everyone to use Craig’s service. We sold during COVID 19, we live in Melbourne’s eastern suburbs and the cottage we sold was in Hepburn Springs, yes, that sounds like a recipe for total disaster, however, the entire transaction was satisfactory behond our most optimistic expectations, with Craig communicating and guiding the process, we sold in under 2 weeks of “going live”. Exemplary service, professional and personable, thank you.”

15 Church Avenue Hepburn Springs 3461 | Testimonial | Vendor Marketing

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M Ebenreuter & G Zarb, Doncaster East


Testimonial for Craig Knudsen

“We cannot praise the work of Craig Knudsen more highly in his role as our Vendor Agent. Craig was able to steer us through the whole process of selling our late father’s house with clear and timely guidance during a period when health restrictions made the selling of the property much more challenging than normal. Craig’s knowledge of the whole real estate process, and very importantly the local market, allowed him to skillfully prepare a forensic analysis of the best estate agent to market our property. Craig provided up-to- date advice through the selling campaign. He worked closely with Home Moving Planners to tidy, make repairs and style the property for sale. Craig was careful in working with our solicitor and the real estate agent to ensure key deadlines were met. Craig’s communication style is very open. He demonstrated through the whole selling campaign that he was an excellent listener to our questions or any concerns we may have had. He always responded in a very timely manner to our queries. Most importantly Craig was able to secure a fantastic result on the property’s sale. Craig really took the worry out of the sale process with his complete understanding of all aspects of selling a property efficiently and effectively. Craig made sure that as vendors we got the best marketing campaign and price for the property. Dr Peter Bergin and Dr Anthony Bergin.”

2/1 Cornish Road Burwood East 3151 | Testimonial | Vendor Marketing

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P & A Bergin, Burwood East


Words can’t express how grateful I am

“Words can’t express how grateful I am to have had Craig Knudsen’s help when selling my home. From guiding me through the selling process, to overseeing the paperwork, to explaining things when I didn’t understand. His support and expertise made a world of difference during a stressful, uncertain time.”

6 Burlock Avenue Ringwood North 3134 | Testimonial | Vendor Marketing

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A Salib, Ringwood North


This is the second house we have sold

“This is the second house we have sold with Craig. Each time it has been a fantastic experience! Craig’s advice and guidance was always in our best interest and truly works on our behalf. We would have no hesitation in recommending Craig to sell your home for you. Les and Nicolette”

3/28 Broadway Capel Sound 3940 | Testimonial | Vendor Marketing

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L & N Milroy, Eynesbury


Thanks Craig

“Craig’s service as a vendor advocate was invaluable. His extensive knowledge, negotiating skills and personal caring service was outstanding at an emotional time. We live 2 hours from the property and Craig handled everything for us. Having the auction during the COVID19 shutdown was a worrying time, however, Craig’s professionalism was outstanding. We would highly recommend Craig to our friends.”

530 High Street Road Mount Waverley 3149 | Testimonial | Vendor Marketing

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W Fletcher, Eildon


Craig has been an outstanding advocate

“Craig has been an outstanding advocate for my son and I in the sale of my late brother’s house in Chelsea. Because neither of us live in Melbourne and it would have been very difficult for us to visit we have been very pleased to have Craig making all the necessary arrangements for us. We are delighted that we have received a very good price for the house, especially under these very difficult Covid 19 conditions. Craig has listened to us, has offered excellent advice, has responded quickly to all our questions and has been unfailingly patient and courteous. I recommend him very highly.”

12 Arnold Drive Chelsea 3196 | Testimonial | Vendor Marketing

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M Virr, Mangrove Mountain NSW


Honest and reliable – happy to recommend

“Craig is an honest and reliable operator, who acts with integrity. Much of his fees are absorbed within the better marketing and commission that he helps you negotiate with the agent, and what you do end up paying is transparent and, I think, fair. His services resulted, for us, in peace of mind and confidence in the selling process (I can’t comment on whether they resulted in a better sale price since that is impossible to know). Happy to recommend, especially for those with uncertainty or stress about the vending process.”

1 Carrick Street Mont Albert 3127 | Testimonial | Vendor Marketing

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S Barker, Mont Albert


If your selling your house

“If your selling your house, engage Craig. It’s as simple as that! Craig provided very professional support throughout the process, I cannot fault him. He tailors the information for your review to match your level of real estate understanding, if I was in doubt at any stage, he was always willing to drop me an email or call to clarify. His process to engage the correct agent for auction is outstanding as he appreciates the market, location and more importantly keeps the agents honest as he knows how they work. His one and ONLY priority is the seller. Craig is a great guy, I would have no hesitation to recommend him… this review and all other positive reviews would never do Craig’s ability and support justice. Thanks Craig, your always welcome to pop-in, if you pass through.”

12 Coolong Place Viewbank 3084 | Testimonial | Vendor Marketing

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B Moylan, Milton NSW


“Craig recently helped us sell our investment property in Middle Park following a recommendation on utilising his services from our financial brokers. Whilst it was a very tough market to sell in, I am very confident that Craig helped us achieve the best price possible at the time: through selecting the best agent to presenting the property for sale and finally negotiating on the day of auction. From the outset it was apparent to me that Craig is the consummate professional. His knowledge of real estate and the real estate market is exceptional. Communication is critical and Craig is super responsive, regardless of the time or day. This helped to ease our mind whenever a concern arose. Reality is that there are always concerns that arise when selling real estate! With Craig and Vendor Marketing you and your property will be in the hands of an expert and we would happily recommend Craig to anyone considering a vendor advocate for the sale of their property.”

M Carpenter, Bonbeach


“I am pleased to highly recommend Mr Craig Knudsen of Vendor Marketing for his professional approach in his position as our recent sellers advocate. Having no knowledge of this role and being fairly ignorant of the Melbourne property scene, I wondered why the need for such a person. I rang Craig to set up an appointment and was pleasantly surprised that he was happy to travel to Ballarat to meet with me and to outline his services. I was impressed with his selling strategies and experience in the industry. His presentation was easy to understand and he proved to be a good listener. When I realised the extent of the assistance he provided I was keen to work with him. We set up an excellent email system between all parties involved which made for very effective communication between myself and the Melbourne parties. Craig was extremely thorough in the Agent selection process providing detailed comparison data. I was given weekly buyer inspection data from the Agents and Craig directed operations at Halley Avenue to get the property sell-able. This included his recommendations for stylists, cleaners and even tree lopping. Craig set a cracking pace to ensure the property was listed prior to Grand Final weekend. It is clear now that this decision was enormous as the Melbourne market has softened considerably since that date. Auction clearance rates are currently down 10 percent in the past month. On the day of the auction Craig was fantastic. He supported his Vendors totally and was a calming influence as the property was passed in. He then spent several hours fighting for the best possible price with the Agents forcing the price up by another $40,000 dollars. I am in no doubt that our property in Camberwell would still be on the market today at a heavily reduced price, if not for the knowledge, skills and professionalism of Craig and Vendor Marketing. I would have no hesitation in recommending this company to any prospective clients.”

J Boyes, Camberwell


“Vendor Marketing came highly recommended to us and far exceeded our expectations for a vendor advocate. The process was handled with great care, expertise and respect at every stage. Craig’s high quality professional and personally-tailored approach helped to reduce the stress involved with selling our late relative’s property. Everything was made easy for us to understand as first-time sellers. Craig kept us very well informed from the start and made himself available to answer any questions we had. He drew on his extensive experience to negotiate the best marketing and sale plan through his rigorous process of choosing the best real estate agent for the property sale. We highly recommend Vendor Marketing for providing a trouble-free and expertly-informed path to achieving the best possible outcome in selling a property.”

M & N Cousen, Elsternwick


“Dear Craig, not having sold a house before, the prospect of having to select real estate agents, negotiate with them, monitor the process, choose the best way to promote the sale, settle on a reserve price and judge all offers was very frightening. Your expert knowledge and professionalism in all these areas was invaluable and very comforting. From start to finish you kept us informed, clearly explained what was going on and led us down the right path. Thank you for your help, understanding and friendship. Best wishes.”

P & M Keenan, Sandringham


“Craig from Vendor Marketing came recommended from a Declutterer/Home Stylist as we were managing the sale of the family home in Warragul from Melbourne, a daunting task due to the distance. The two teams work seamlessly taking the stress out of the difficult task. Craig was always in communication and travel was not a problem from meeting and selecting the selling agent, taking control and walking us through a failed auction and achieving a great sale price well above the “realistic” price within weeks of the auction. Craig’s fees were well and truly covered by the result and we highly recommend his services.”

O Hoeler, Warragul


“Hi Craig, John and I would like to thank you for everything you have helped us achieve over the past month – we cannot express our appreciation enough. It has been such a pleasure working with yourself. You gave us the time and effort at every stage and we were both kept so well informed throughout the entire campaign. We will have such a delight in recommending Vendor Marketing to our friends. The result achieved was such an incredible success and we cannot thank you enough for all your hard work and professionalism. Looking forward to working with you again in future years.”

J & J Wood, Richmond


“Dear Craig, thank-you for your kindness and perseverance in getting me a good price for the flat. I would never have had the confidence to hold on, without your expertise and work with the agent.”

H Kneebone, Ascot Vale


“Craig from Vendor Marketing was invaluable to me during the recent sale of my Mother’s West Footscray property. He guided me through the whole process with his likeable professional manner and I really felt quite relaxed about the whole process. He was in constant contact with me, I always felt very informed about the campaign. The results were outstanding, $114,000 above average best case scenario price! I am a very satisfied vendor.”

R Henshall, Essendon


“Vendor Marketing have been an invaluable asset in the successful marketing and selling of my home. My solicitor recommended Craig Knudsen and Vendor Marketing to oversee this task. Craig demonstrated a diligent and communicative approach in his dealings with people of varying disciplines to achieve a successful outcome for me. His professional expertise provided essential guidance through the detailed process of marketing, advertising (using a variety of methods) in selling a home. Craig’s recommendation of suitable people to prepare my home for sale was essential and the people involved with the successful presentation of my home for sale and their contribution was paramount. The chosen stylists were outstanding by showing their formidable skills and experience in the presentation and design required in presenting a home for sale. They achieved this with the use of appropriate furniture and other design requirements. Craig’s abilities and professional attention to detail was clearly shown on the day of auction as he explained the auction schedule and process to me and my family enabling us to be fully informed of the auction approach. As a result of the work by Craig and Vendor Marketing my property was successfully sold. My family and I have no hesitation in recommending Craig and his team for the professionalism shown in the marketing, preparation and knowledge leading to the successful sale of your home.”

L Lander, Glen Waverley


“Gratitude and appreciation to you Craig for your expertise, professionalism, great ‘bedside manner’ and an outstanding result. Not only did your help maximise the financial outcome, it made for an easier, smoother and surprisingly enjoyable process. Will not hesitate to recommend you in the future.”

J & P Hands, Malvern East


“Easy, efficient and effective. Vendor Marketing made our job of selling an ailing relative’s home so easy. Craig researched the best agents in the area, opened the property to them and help choose the top agent for us. He helped us all the way to a better than expected outcome. We will recommend him to anyone wanting to sell property. It is the only way we would sell in the future. Five star service from a 5 five star company. Thanks again Craig.”

G & F Fitzsimons, Deer Park and B Smith, Heidelberg West


“Living away from Melbourne we engaged Craig Knudsen Vendor Marketing to assist us in the sale of our investment property. Craig is clearly an expert in his field and managed the sale of our property including selection of agents, negotiations on marketing costs and acted as our representative on Auction day. Craig is a true professional and kept us fully informed each step of the way. We felt that Craig always had our best interests at heart, and the sale of our property was in great hands. The resulting sale price exceeded our expectations, which also made us very happy. We fully recommend Vendor Marketing’s services.”

L & D Harris, Wright ACT


“Selling our family home seemed like a daunting task! That was until Craig Knudsen at Vendor Marketing was recommended to me. At my first meeting with Craig, I realised how professional, experienced and knowledgeable he was and most of the stress disappeared. Putting our property in Craig’s hands was the best decision I made. Craig took all of the stress out of picking an agent and negotiated hard with a number of agents to get the best deal. He also guided me through all of the steps involved in selling the property, answered any questions I had along the way, attended the pre-auction meeting with the real estate agent and provided valuable advice throughout the campaign. On the day of the auction, Craig was a great support and provided invaluable advice about when to put the property on the market. The result achieved was significantly better than the family expected and we are sure Craig deserves a significant share of the credit for this. A job well done which was very much appreciated. I have no hesitation in recommending Craig’s services to others. I and the family would use Craig when we next find ourselves needing to sell a property.”

L Sinclair, Mont Albert North


“Dear Craig. I wish to thank-you for your help and hard work in the marketing and sale of my late mother’s property in Glen Waverley. Your hard work and knowledge combined with your patience and positive attitude made the listing and selling of the property a stress free experience. Your attention to detail and negotiaiting skills and interaction with the selling agent are to be commended. Once agin, thank-you for your help at this most stressful time for me. Warm regards.”

N McIntyre, Blackburn South


“Craig Knudsen, from Vendor Marketing, came highly recommended to us by a friend in the real estate business. Craig was extremely professional to work with during the complete sale process from start to finish. As we are located abroad, we were corresponding with Craig predominantly via email. He was always extremely helpful, polite and efficient in his communication and very quick to reply back to us, which meant that time difference was no issue. He was very attentive to our needs as vendors, and gave us thorough and regular updates at each step along the way. When we had a slight mishap prior to settlement, he went above and beyond his call of duty to help rectify it for us. We thank Craig very much for all his great work and we would have no hesitation in recommending Craig’s services as a vendor advocate in the future.”

H & N Smith, South Yarra


“I recently enlisted the help of Vendor Marketing to sell my property. Being my first time to put a property on the market, I was particularly concerned about choosing the right agent for the job, getting a realistic and an honest selling point, and a correct marketing strategy. Craig was absolutely amazing. Not only did he bring three top estate agents to choose from, but he tailored my choice of agents marketing strategy to my situation. From sign up to sale, Craig liaised with the agent at every point, making the whole process easy and stress free. I was able to continue working and living as usual, without any distractions. Come auction day, my property was passed in. Craig’s honed negotiation skills got me a sold result of nearly 10% above my reserve. I was astonished. I most certainly will be using Craig again on a future real estate sale, and have utmost confidence in recommending him to others.”

N Basalaj, St Kilda East


“Craig Knudsen, Vendor Marketing, came highly recommended by my accountant. I am happy to report that it was an excellent recommendation and I am a very satisfied customer. As the executor of a deceased estate, I was acutely aware of my responsibility to the beneficiaries to achieve the best possible price for the property being sold and Craig was instrumental in helping me to achieve this. Craig selected three agents who pitched for the job, assessed what each was offering, and then nominated which of the agents he thought was the better choice. His knowledge regarding the local agents, his ability to negotiate reduced commission, and his experience generally in the property market was a great asset. He also recommended an excellent home stylist who brought with her a painter and a gardener. For a small investment they transformed the property. At all times Craig was prompt, courteous, reliable and thoroughly professional. He reported back on how many parties attended each open for inspection; he liaised with the agent and kept me informed with regular reports; and he conducted an excellent social media campaign. He was there with us on the day of the auction to advise and support….and to celebrate! The auction result was outstanding. The house sold for approximately $350,000 more than we had been expecting, in no small measure thanks to Craig’s expertise and his commitment to providing exemplary customer service. I couldn’t recommend Craig Knudsen and Vendor Marketing more highly.”

G Adams, Malvern


“After a failed auction campaign my son & I thought we’d make contact with Vendor Marketing. I only wish we contacted Craig first time round. Not only did he reach out to the incumbent agent and another two agents to compete in his qualified pitch/tender process he also analysed exactly what each agent was bringing to the table. From their valuations, commission, to their marketing strategy and even their value-add each were prepared to contribute. After listening to Craig’s recommendation we placed our trust in his hands and of course everything went to plan. From a failed auction campaign to our property selling two weeks prior to auction for a sale price that was approximately $20,000 above what we could realistically expect to achieve was an amazing outcome! Furthermore, Craig even recommended a property stylist to get our home professionally presented for sale. Most importantly, he was there for us every step of the way. With his sole aim focussed around both transparency and delivering you the very best outcome I would have absolutely no hesitation in recommending Craig Knudsen from Vendor Marketing to anyone looking to sell a property.”

G Raikes, Boronia


Prior to retaining Craig Knudsen of Vendor Marketing I had queried the value of having a vendor’s advocate. However Craig managed the sales campaign brilliantly. His involvement commenced by evaluating the campaigns of three possible selling agents, continued throughout the time that the property was on the market and culminated on the day of the auction with a higher than expected sale price being achieved. Craig’s frequent updates on possible purchasers and his discussion of auction tactics made me confident that there would be a successful outcome. I recommend Craig as an excellent vendor’s advocate.”

Dr. J Kimm (Executor) for Dr. A M. Ridsdale


“We were very fortunate to have had Craig recommended to us to help sell our Home. From the moment Craig walked in our door, we knew he was the person for us. His calm gentle nature was apparent from the first words he said. He spoke to us with words we could understand, and always asked if we had questions. Craig helped us choose an Agent, and we all agreed. Craig always kept us up to date with what was happening, and was always on top of everything. Through his wonderful work, we received $60,000 more than had been quoted. We think he is wonderful, and we would recommend him to any one who is thinking of selling.”

N Hill & L Daws, Endeavour Hills


“Craig Knudsen (Vendor Marketing) was highly recommended to my husband and I as a Vendor’s Advocate and on this basis and after we had met him, we engaged Craig to assist in the sale of our Unit. Craig proved to be invaluable in navigating the choice of Real Estate Agents. We selected an Agent who really did work for us using Craig’s methodical criteria and interview. I feel that having Craig overseeing the whole process and liaising with the Agent certainly took the pressure I had felt in previous home sales where I had not used a Vendor’s Advocate. Craig negotiated the optimum marketing package with the Agent. He also employed an active social media campaign and prepared an auction day strategy with us and gave solid advice with respect to the sale. Craig was professional, pleasant, courteous and very efficient. He was easy to communicate with and made the whole sale as stress free as possible. I would highly recommend Craig to anyone going through the sale of their home.”

L & N Wilson, Oakleigh East


“Craig, thank you for all your help with the sale of our property in Albert Park. Your assistance was invaluable, highly professional and always courteous as you guided us through the sale process, and also advised on the choice of an excellent agent, as well as how to contain our costs. We are very grateful for your support and would certainly recommend you to other prospective sellers.”

D & P Furphy, Albert Park


“Selling your largest asset is a daunting task but with Vendor Marketing on-board, I found it a less harrowing experience. Craig was able to sort through the proposals and spin from a shortlist of agents and then trim and refine their marketing campaign. Craig also added value with additional marketing through social media. The net result was a higher-than-average number of potential buyers inspected the property. On auction day there were several serious buyers, some with buyer advocates, so bidding was strong from the start. The outcome was a sale price that was above the average “best case scenario” price expected by the agents and more than $200,000 above the reserve. A great result! Thank you Craig and Vendor Marketing.”

D Kuhn, Armadale


“Following recent events a decision was made to sell the family home of 58 years. With work commitments and family in interstate along with the emotional involvement within the property, it was a difficult decision to part with the family home. The criteria for the sale of the house was that it was handled professionally and realize the true value of the property. Mr Craig Knudsen of Vendor Marketing came highly recommended and from the first meeting we quickly realized that we had made the correct decision by selecting Vendor Marketing. The process of selling of the house was handled in a completely professional manner and Craig guided us through the process at all times with our interests at the forefront. Following the careful selection of the most suitable real estate agent within our area, Craig further negotiated a truly remarkable deal in regards to not only the agent’s fees, but also saved considerable costs in regards to marketing. As a result of his social media campaign and his monitoring of the agent’s marketing strategy, we realized at the auction about $100,000 more than anticipated. This was largely to do with the selection of Vendor Marketing and I can only speak highly of Craig’s professionalism, knowledge and complete understanding of the property market, which made the entire process a lot less stressful and more profitable. I have no reservation in recommending Craig Knudsen of Vendor Marketing in acting as an advocate for the sale of a property. Considering the fees are deducted from the agent’s fees, the commissioning of Craig to act on your behalf would probably be one of the smartest decisions you are likely to make.”

T & B McMahon, Glen Waverley


“As a first time seller, it’s a quite daunting task for me to pick the right agent, get the right marketing plan and decide the right selling strategy. However, after I approached Craig, it’s been a quite smooth and easy journey. He guided me the whole way from the initial discussion to making the sell decision. He kept me informed during the whole process, with updates after each inspection, and was always pleasant and easy to talk to. At the end, it was a quick and smooth sell for me. I would highly recommend him to anyone who are to sell their property.”

C Zhu, Melbourne


“Dear Craig, thank you so much for your involvement in the sale of our home. We had made a sudden decision to sell and bringing you in to take the reigns made it less stressful to us. You promptly met us to go over our requirements and then got the appropriate estate agents through. From that you were able to filter through to find the best options to suit our needs and intern making our involvement as minimal as possible. Selling a home is such a stressful and emotional time, it was comforting to know that someone who understands the ins and outs of the business and had our best interest at heart was “on our side”. Having you as our advocate meant we could relax and let you be the objective party to get the best possible result. We heard about you through word of mouth, and will certainly recommend Vendor Marketing to others. Best wishes,”

K & R Tabinor, Eltham


“Craig Knudsen from Vendor Marketing came highly recommended when the time came to sell our family home. Not only did he recommend the right styling/maintenance company to prepare our property for sale but also the right selling agent. Craig ran his tender selection process between four local real estate agents and after he analysed their proposals, strategies, value-add, then further negotiated their commission and summarizing what all of them were bringing to the table, he provided me his recommendation. Initially I had pre-selected a different agent but Craig then clearly articulated why he felt we should run with the agent he recommended. Well I’m glad I listened to him! Overall I spent minimal money on advertising as Craig selected a correctly weighted & balanced advertising schedule based on the identified target markets (buyers) and the end result was amazing. We sold for $240,000 over reserve! It certainly pays to get independent qualified advice especially when it comes to selling your biggest asset and Craig at Vendor Marketing really takes a strategic approach. From the presentation to the advertising and then ultimately selecting the right agent. Better still he is there every step of the way, from the beginning to the end therefore helping you to eliminate any guess-work and stress! If I ever sell another property he will be my first port of call!”

J Hirjee, Toorak


“If you’re looking at selling your property, I would highly recommend engaging Craig’s services. We hadn’t had great experiences with Real Estate Agents in the past and were fairly anxious about this when we decided to put our family home on the market recently. While we were keen, but not desperate to sell, it was still a very emotional decision for us, and what we wanted most was honest appraisals and feedback and for the process to be as less stressful as possible. Craig was completely understanding of our position and how we wanted to approach it. Everything he suggested and how he handled it all was completely in line with our wishes. Nothing was ever a problem and he went out of his way to make sure we were comfortable with proceedings every step of the way. His process of choosing the right Agent for our property was thorough and helped put the onus back on them to win our business and clearly outline their approach, costs and expected outcomes. In the end, his recommendations to who we should go with and his experience and expertise in fine tuning the campaign, made us feel like we had a team who were focussed and genuinely interested in not only getting the best result for us, but also in respecting our thoughts and needs. Craig provided excellent and honest feedback, advice and attention throughout, which clearly indicated how hard he worked on our listing. There was never an over-the-top sales pitch, nor suggestions of lowering our expectations at any stage – from Craig or the Agents – which I credit to Craig’s professional management of the entire process. Craig and Vendor Marketing certainly made our experience better and less stressful than it would’ve been otherwise. And the end result was exactly as he (and the Agents) suggested it would most likely be – which is all we could’ve asked.”

P & A Marcolin, Elwood


“My husband and I met with Craig Knudsen from Vendor Marketing last year and were greatly impressed from selling my late parents house in East Bentleigh with an excellent result. Therefore he was our first choice when we decided to sell our Deer Park home this year. Craig made choosing a real estate agent easy due to his background and knowledge in this area. He even challenged the agent’s suggested advertising range. Rather than running with the agent’s recommendation he raised the bar by a further $30,000. Within one week our property sold $20,000 above the top end of the range. If it weren’t for Craig’s support, advice, most professional manner and marketing expertise we wouldn’t have achieved this excellent outcome on our own.”

R & A Durbridge, Deer Park


“As I sit down to write about our experience with Vendor Marketing I’m aware that it may seem to be in the ‘too good to be true’ category. But thankfully our experience is real and we are delighted to share it with others. Some history…our property in Ocean Grove had been on the market for four years with two agents. No offers at all during this time!! A coastal property, the second agency was a ’boutique’ Melbourne firm with a local branch. After about two years with this company, we met with the principal who advised us to drop the price by $150,000 (after they had determined the original selling price)! Feeling quite despairing, Craig was recommended to us by a respected Buyer’s Advocate. She described Craig to us as ‘the best Vendor Advocate in Melbourne’. We were wary, but knew we needed support to change the current dynamic. Craig instantly identified solid marketing strategies that hadn’t been recognised by the two agencies. After researching local agencies, he approached three to ask if they would like to submit a proposal, based on his selection criteria. He then met with the Directors and made a recommendation to us. Being in a small town, all the agents knew our house had been on the market for years and we knew they would try to reduce the sale price. Craig, with his new marketing strategy, convinced the selected agent to increase the selling price! I must admit that we were sceptical, but went along with his vision. Long story short…within six weeks we had an unconditional contract, delighted purchasers who paid $5,000 less than the advertised price. We’re obviously delighted!!! Craig is professional, honest and really works for his vendors. He is also able to maintain enthusiasm and optimism, even with thoroughly jaded vendors. We highly recommend Vendor Marketing.”

J Kaufmann & I Davis, Yarraville


“I was referred to Craig Knudsen of Vendor Marketing by a firm of solicitors I had engaged to assist me as executor in handling a deceased estate. I was very mindful of my responsibility to all of the estate’s beneficiaries, and I was very relieved when I secured Craig’s services to guide me through the whole process of selling the house which formed the estate’s principal asset. He very expertly found the right selling agent, negotiated a very good agent’s commission, determined the marketing strategy and then diligently followed through until completion of the auction. The property to be sold was most unusual – an old farm house on a large block in the middle of suburbia, with a heritage overlay on the buildings. The real estate agent chosen to handle the sale regarded the property as quite unique in the area, making the establishment of a likely sale price very difficult. However, with Craig’s astute professional guidance we converged on the best pathway forward, and at auction secured a selling price well above the reserve and at the very top of the range deemed likely in the circumstances. All of the beneficiaries were absolutely delighted. I would recommend Craig and Vendor Marketing to anyone wishing to secure the best price for their property, and to take away the headaches of doing it all themselves.”

I Sare, Toorak


“I have no hesitation recommending Vendor Marketing to assist with the sale of your property. I recently sold my fathers property and was reluctant to use a real estate agent directly because of bad experiences in the past. Craig managed the process every step of the way, and kept me fully informed of what was going on. He went over and above, giving me advice on how to legally give the tenant notice, helping me find a property stylist and even arranging a plumber after the property was sold. But of course the results speak for themselves with the property selling for 100k above the reserve and $89K more than a comparable apartment in the same building just a couple of months prior. If I have to sell a property again, the first call I make will be to Vendor Marketing.”

B Esposito, Prahran


“Craig Knudsen from Vendor Marketing came highly recommended by our neighbours who successfully sold their family home mid year. As our circumstances were almost identical we decided to follow suit and employ Craig’s services to steer us through the daunting process of agent selection, marketing and deciphering the reams of real-estate jargon. Craig’s professionalism and patience was shared in a friendly and personal manner making it comfortable to contact him whenever unforseen issues arose; resulting in immediate action. Having been through the process of selling twice before and all that it entails, having a Vendor Marketing agent like Craig certainly helped lessen the pressure, giving us confidence we were in safe hands and all necessary boxes had been ticked. His presence was very reassuring to have throughout the entire campaign, and the results spoke for themselves. A job well done Craig and it was a pleasure meeting you.”

L Malton & S Edwards, Glen Waverley


“Hi Craig, a quick note to say thanks for your support in selling our townhouse in Glass Street Richmond. We were really happy with our decision to engage a Vendor’s Advocate and really pleased with your service. Right from the beginning we were impressed with your professionalism and transparency regarding the process and fee arrangement. Of all the advocates we spoke to, you were the only one with a professional written proposal outlining the agent selection process, exactly what your service involved and the structure of fees. This gave us a real sense of confidence that you would be open and honest throughout the sale process and after meeting you it was very clear your focus was getting the best possible result for our property. We were delighted with the final sale price and really valued having the opportunity to consult openly with you through the sale process. Your knowledge, experience and advice no doubt helped to ensure a great result for us.”

R & K Korff, Richmond


“Vendor Marketing were engaged on behalf of my sibling’s and myself. I had the task of selling my deceased parents property. Craig was recommended as a conduit for the property selling process. Conduit expertly summarises the process as the expertise that he displayed during a detailed explanation process clearly displayed to me that for someone with little experience in this field I would obtain the best monetary result for family stakeholders. The entire process lasted for two months and was consistent in follow up meetings, emails, phone calls and impeccable interpersonal and communication skills. Easy to read paper work, that detailed the marketing process, the Estate Agents commission and the detailed analysis of the marketing strategies always portrayed a clear picture that made for easy comparison. The end result was well above the reserve and ‘spot on’ with a price prediction. As the lead organiser of this process my wife and I cannot recommend Vendor Marketing highly enough.”

B & J Campbell, Brighton East

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