J Hirjee, Toorak

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Craig Knudsen from Vendor Marketing came highly recommended when the time came to sell our family home. Not only did he recommend the right styling/maintenance company to prepare our property for sale but also the right selling agent. Craig ran his tender selection process between four local real estate agents and after he analysed their proposals, strategies, value-add, then further negotiated their commission and summarizing what all of them were bringing to the table, he provided me his recommendation. Initially I had pre-selected a different agent but Craig then clearly articulated why he felt we should run with the agent he recommended. Well I’m glad I listened to him! Overall I spent minimal money on advertising as Craig selected a correctly weighted & balanced advertising schedule based on the identified target markets (buyers) and the end result was amazing. We sold for $240,000 over reserve! It certainly pays to get independent qualified advice especially when it comes to selling your biggest asset and Craig at Vendor Marketing really takes a strategic approach. From the presentation to the advertising and then ultimately selecting the right agent. Better still he is there every step of the way, from the beginning to the end therefore helping you to eliminate any guess-work and stress! If I ever sell another property he will be my first port of call!”

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