J Kaufmann & I Davis, Yarraville

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“As I sit down to write about our experience with Vendor Marketing I’m aware that it may seem to be in the ‘too good to be true’ category. But thankfully our experience is real and we are delighted to share it with others. Some history…our property in Ocean Grove had been on the market for four years with two agents. No offers at all during this time!! A coastal property, the second agency was a ’boutique’ Melbourne firm with a local branch. After about two years with this company, we met with the principal who advised us to drop the price by $150,000 (after they had determined the original selling price)! Feeling quite despairing, Craig was recommended to us by a respected Buyer’s Advocate. She described Craig to us as ‘the best Vendor Advocate in Melbourne’. We were wary, but knew we needed support to change the current dynamic. Craig instantly identified solid marketing strategies that hadn’t been recognised by the two agencies. After researching local agencies, he approached three to ask if they would like to submit a proposal, based on his selection criteria. He then met with the Directors and made a recommendation to us. Being in a small town, all the agents knew our house had been on the market for years and we knew they would try to reduce the sale price. Craig, with his new marketing strategy, convinced the selected agent to increase the selling price! I must admit that we were sceptical, but went along with his vision. Long story short…within six weeks we had an unconditional contract, delighted purchasers who paid $5,000 less than the advertised price. We’re obviously delighted!!! Craig is professional, honest and really works for his vendors. He is also able to maintain enthusiasm and optimism, even with thoroughly jaded vendors. We highly recommend Vendor Marketing.”

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