Vendor Marketing – Melbourne’s most qualified vendor advocates is the only vendor advocacy melbourne firm in the real estate industry with BOTH property marketing & estate agent selection expertise.
This is most important because these are the 2 KEY cost areas that incur fees when selling your home.
We are also one of the very few Australian firms that provide a genuinely independent fixed fee for service. We offer a cost neutral upon successful sale remuneration structure for all our clients.
Many vendor advocacy firms, especially the ones you hear in the media say their services are free, but the reality is there’s no such thing!
Frequently operated by retired &/or ex-selling agents, these firms charge 50% of the agent’s sales commission – so you end up paying more, in exchange for often outdated, unqualified advice!
These vendor advocates have no incentive to negotiate the agent’s commission, and often align themselves only with agents who agree to their terms, rather than the best agent for the job.
One of the greatest benefits of true vendor advocacy is independent, impartial advice. But if your vendor advocate also negotiates with buyers, whose side are they really on?
The primary objective of these firms is to secure additional listings – the buyers become sellers – which is the same reason real estate agents keep buyers on side!
Vendor Marketing is completely independent. We’re not aligned with any selling agent or buyer. Our service is designed to only represent you, the vendor.
Did you know the average property owner will sell their home or an investment property every 7-10 years?
At Vendor Marketing, we help property sellers market and sell their properties across the Melbourne property market every day!
Selling property is often a pivotal life event, but it needn’t be a stressful one. At Vendor Marketing, we combine vendor advocacy with a strategic approach to create a unique sellers advocate service that ensures you get the best return on your investment.
For some vendors choosing a real estate agent is the most daunting part when selling a home or investment property! At Vendor Marketing, we manage the entire vendor advocacy tender process for you, from start to finish. We ask the tough questions and examine every aspect of the agent’s proposals, so you can be confident that we will find the best agent to market your property for sale. Our process includes:
Having a clearly defined pricing strategy that considers all contingencies is key. On your behalf, we carefully evaluate your agent’s strategy for:
We then oversee execution of the pricing strategy by your chosen agent.
Every agent has a preferred approach to property marketing. Often their marketing effort is as much about their own branding as it is about your property. As your sellers advocate, we will thoroughly review the agent’s marketing strategy to make sure it includes:
“Hi Craig, I would like to personally thank you for your assistance in selling my late mother’s apartment. When I made the decision to sell, I was daunted by the prospect of choosing an agent and trying to achieve a good outcome in a changing market. I am so pleased that I contacted you to assist with the sale. Your expert knowledge of property quickly became apparent, especially your comparison of three agents and their proposals to sell the property and the selection of the preferred agent which achieved the outcome. I was particularly impressed with your attention to service, particularly your prompt reporting after the opens and you advice to maximize interest in the property which was effective. Nothing was too much trouble if I had any question. Your attendance with me at the pre auction meeting was invaluable. Likewise being by my side at the auction was so helpful and took the edge off a stressful and emotional day. I have already recommended you to other people and will use you to sell my own property when the time comes. Kindest Regards, Vivienne”
“Hi Craig, we would like to thank you for your assistance in selling our parents’ home. Being faced with selling the family home of 53 years was very daunting and as we found out on Auction day very emotional. I’m glad our solicitor recommended you to us, you made the whole process so easy, from setting us up with the girls from Home Moving Planners to furnish & style the home, to picking the right agent, negotiating the commission, providing a good marketing campaign and keeping us informed every step of the way. And your support on Auction day was invaluable giving us support & guidance throughout the day. We would highly recommend Vendor Marketing to anyone contemplating selling their property. Thanks again Craig”
“I was first introduced to Craig Knudsen from Vendor Marketing via a Financial Planner after my mother had to be moved into an aged care facility. After interviewing a couple of local agents myself I thought it best to hear what Craig had to say. As independence was paramount to me and as Craig had rightly pointed out both Property Marketing & Real Estate Agent selection to be highly important I chose to run with his services. Well appointing Craig to my Mum’s property sale turned out to be a very good move. Firstly, he introduced me to a Styling company who presented my Mum’s home in its best light. He then shortlisted 4 well-known local agents to come through and appraise my Mum’s home. He analysed their proposals, commissions and marketing strategies and documented this for me. The agent we chose he further negotiated their commission and refined their marketing strategy. From Craig’s intrinsic knowledge around both Property Marketing and knowing who the best agents are he gives your property every opportunity to achieve the best possible price! From presentation, to the right marketing and pricing strategy to selecting the right agent for the job – he does it all for you and whilst minimising the stressful process of selling a home. Furthermore he is there with you on Auction day armed with another strategy. And the proof is in the pudding! My Mum’s property sold at Auction, under the hammer and achieved the price we predicted it would, so there were no unwanted surprises. Thank-you Craig!”
“Craig, from Vendor Marketing, was recommended to us as a Vendor Advocate when we were faced with the difficult task of selling our father’s home of 62 years when he was transitioned into aged care. With our limited experience in selling property and one of us living interstate it was always going to be difficult to select and work closely with a real estate agent. The sale of the property was complicated by a major decluttering exercise required and with a wealth release vendor involved. From our first meeting with Craig we were both impressed with his approach. Craig was well prepared from the outset, having done significant research which immediately made us comfortable to engage his services. As value add, Craig coordinated with our chosen declutterer and staging team to ensure the property was presented to the market in the best possible condition to attract a wide range of buyers. Craig prepared a market proposal for real estate agents to respond. From the responses, Craig presented the best three, in ranked order, using an easy to understand ‘points system’. The report to us included a brief summary of each proposal and his recommendation making our final decision much easier. From this point on Craig coordinated all facets of the sale with the real estate agent on our behalf. During the process, regular written and verbal communication from Craig ensured we were kept informed throughout. Midway through the campaign, Craig assessed the progress with us and suggested a change in strategy which immediately improved market interest. We have no doubt this was directly reflected in the incredible final price achieved. Craig is friendly, was always available, easy to talk to, and very knowledgeable across all facets of the property market. Prior to auction day Craig rehearsed the auction day process with us, covering their strategy for each of the different possible outcomes. Knowing Craig would be with us explaining any situation that arose, ensured that we were not nervous wrecks on the day. Thank you Craig for the incredible contribution you made to the sale of our father’s property and the very professional manner in which you pulled us all together. Your support and friendship will leave us with a lasting impression and we have no hesitation in recommending you and Vendor Marketing to anyone selling their home. All the best”
“Even if you have doubts about spending money to improve a property to sell, just do it! We were advised by our mother’s financial adviser to employ Craig Knudsen of Vendor Marketing, as our Vendor Advocate. It proved to be the best decision we have could have made as it made the property an attractive proposition for a wide range of prospective buyers. Craig began by vetting the real estate agents and then appointing one at a reduced commission from the accepted norm. He controlled all aspects of the advertising and acted as the go between us and the agent. He then recommended we paint and repair throughout and introduced us to the right company. They were a god send for us as they carried out the decluttering of her home, cleaned out all the unwanted items and rubbish, titivated the gardens and then carried out the introduction of furniture i.e. for display and open for inspections. The result achieved at auction was a great result for our mother, who is in care and at 96 will allow her to see out her days in comfort. Our thanks to you Craig!”
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1. Real estate agent selection
2. Accurate price quoting
3. Making the most of presentation
4. Effective property marketing
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