Vendor Advocacy

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Vendor Advocacy Strategists

What we do differently

Vendor Marketing – Melbourne’s most qualified vendor advocates is the only vendor advocacy melbourne firm in the real estate industry with BOTH property marketing & estate agent selection expertise.

This is most important because these are the 2 KEY cost areas that incur fees when selling your home.

We are also one of the very few Australian firms that provide a genuinely independent fixed fee for service. We offer a cost neutral upon successful sale remuneration structure for all our clients.

Don’t believe the hype

Many vendor advocacy firms, especially the ones you hear in the media say their vendor advocacy services are free, but the reality is there’s no such thing!

Frequently operated by retired &/or ex-selling agents, these firms charge 50% of the agent’s sales commission – so you end up paying more, in exchange for often outdated, unqualified advice!

These vendor advocates have no incentive to negotiate the agent’s commission, and often align themselves only with agents who agree to their terms, rather than the best agent for the job.

Independence is paramount

One of the greatest benefits of true vendor advocacy is independent, impartial advice. But if your vendor advocacy firm also negotiates with buyers, whose side are they really on?

The primary objective of these vendor advocacy firms is to secure additional listings – the buyers become sellers – which is the same reason real estate agents keep buyers on side!

Vendor Marketing is a completely independent vendor advocacy firm. We’re not aligned with any selling agent or buyer. Our vendor advocacy service is designed to only represent you, the vendor.

The power of vendor advocacy with strategy

Did you know the average property owner will sell their home or an investment property every 7-10 years?

At Vendor Marketing, we help property sellers market and sell their properties across the Melbourne property market every day!

Selling property is often a pivotal life event, but it needn’t be a stressful one. At Vendor Marketing, we combine vendor advocacy with a strategic approach to create a unique sellers advocate service that ensures you get the best return on your investment.

Our Tender Process

For some vendors choosing a real estate agent is the most daunting part when selling a home or investment property! At Vendor Marketing, we manage the entire vendor advocacy tender process for you, from start to finish. We ask the tough questions and examine every aspect of the agent’s proposals, so you can be confident that we will find the best agent to market your property for sale.  Our process includes:

  • Interviewing and short-listing the best agents in your area
  • Strategically reviewing the pitch of short-listed agents
  • Negotiating the most cost effective commission structure
  • Enhancing the marketing schedule for best targeting and value adds

Our Pricing Strategy

Having a clearly defined pricing strategy that considers all contingencies is key. On your behalf, we carefully evaluate your agent’s strategy for:

  • Best case, realistic and worse case price points
  • Complete transparency
  • Accurate reserve price

We then oversee execution of the pricing strategy by your chosen agent.

Our Marketing Strategy

Every agent has a preferred approach to property marketing. Often their marketing effort is as much about their own branding as it is about your property. As your sellers advocate, we will thoroughly review the agent’s marketing strategy to make sure it includes:

  • A clear, accurate definition of the target market and buyers
  • A marketing schedule tailored to the campaign’s objectives and your budget
  • To maximise your sale price


> What is Vendor Advocacy?

> Why use a Vendor Advocate to help sell your home?

> Vendor Advocacy services – Web portal or Hands-on? What’s the difference?

> Vendor Advocacy Fees, what are they?

> Real Estate Traps vs Vendor Advocacy Traps exposed

> Melbourne’s most qualified Vendor Advocates


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