About Vendor Marketing

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Vendor Marketing are the vendor advocacy experts.

We specialise in BOTH property marketing and real estate agent selection for property sellers in Melbourne.

Our goal is to give vendors a winning edge, providing tailored, independent advice that helps them achieve a stress free, successful property sale.

How we began

For over 20 years, property marketing and real estate has been my passion.

It began when I purchased my first property in 1991 whilst forging an exciting career in media sales. Seven years later I purchased a second, larger property and put my media and marketing knowledge to good use selling the first property as a vendor. This was my first experience of capital growth, and I quickly discovered why property is the Australian dream!

In 2009, whilst working as Real Estate Advertising Manager at Fairfax Media, I again became a vendor, selling my second property at auction in flat market for a great result. Armed with substantial property marketing and advertising experience, I created a strategic property marketing plan for half the cost my real estate agent would have charged.

What cemented my idea to leave Fairfax Media and launch Vendor Marketing in 2012 was the constant calls I received from Vendors checking up on their Real Estate Agents.

After more than a decade in the industry, I recognised an acute need for vendors to have an impartial, professional advisor. And so I created Vendor Marketing: a professional, independent property marketing and advocacy service designed to help them confidently navigate the property sale process from start to finish.

Craig Knudsen
Principal Advisor / Licensed Estate Agent

m 0403 091 511
e  craig@vendormarketing.com.au

Bio

• Certificate IV in Property Services – Real Estate
CPP40307
• Real Estate Advertising Manager – Fairfax Media
Domain.com.au, The Domain Weekly’s & Domain Age
• Business Development Manager – Private Media
Propertyobserver.com.au
• Agent’s Sales Representative
• The Building Blocks of Online Advertising
• Advertising Federation of Australia
Marketing, Media Planning & Buying, Retail Advertising, Research & Strategic Planning, Campaign Planning & Creative
• Developing Effective Advertising Strategies

Testimonials

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    A huge thank you to Craig Knudsen

    “A huge thank you to Craig Knudsen for your support and exceptional knowledge in assisting us with an outstanding sale price for our beautiful home. All throughout we received a high level of transparency & knowledge. Highly recommend the professional service from Vendor Marketing. From very happy vendors in Greensborough, Vic. Amber & Danny”

    14 Amiet Street Greensborough 3088 | Testimonial | Vendor Marketing

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    A & D Sprakel, Greensborough

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    We would highly recommend Craig Knudsen of Vendor Marketing

    “The appointment of Craig Knudsen of Vendor Marketing was the wisest decision we made when it came to selling of our home of 45 years. From our initial meeting with Craig it was clear he was a man of honesty and integrity and had great knowledge and understanding of the real estate industry. From the beginning of the campaign until the auction Craig guided us with total professionalism. One comment we recall vividly was when he said, “Let me remove the stress from you” and he certainly did that. Everything that Craig achieved for us was managed so professionally and through a Covid lockdown period. As a result photographers were unable to enter homes, initially no open for inspections were allowed and the campaign ended with an online auction, the result of which was extremely satisfying. At no stage did Craig lose focus and he was not distracted by these obstacles, just continued doing what Craig does best, selling properties for his clients. Without hesitation we would highly recommend Craig Knudsen of Vendor Marketing.”

    12 Minchinbury Drive Vermont South 3133 | Testimonial | Vendor Marketing

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    G & K Williams, Vermont South

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    Great Results Through Vendor Marketing

    “Craig and Vendor Marketing were recommended to us to assist with the sale of my parents’ home in 2014 and we had no hesitaion in engaging Craig’s services again when it came to selling our property. With extensive knowledge of the real estate industry, Craig was able to assist us in selecting the agent best suited to marketing and selling our home. From our initial interviews with agents through to auction day, Craig kept us informed and guided us through the whole process in a professional and friendly manner. Working together with Craig and the agent we were able to achieve a wonderful result at auction with a minimum of stress. I would highly recommend Craig to anyone considering selling their property”

    23 Kooringa Crescent Wheelers Hill 3150 | Testimonial | Vendor Marketing

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    S Edwards & S Sabapathy, Wheelers Hill

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    The best decision we made when selling

    “The best decision we made when it came to sell our home was to employ Craig Knudsen of vendormarketing. He vetted 4 Real Estate Agents and with his advice we chose the best agent in our area to deal with our home. He then did all the communications with the agent until they successfully negotiated a pleasing sale during lockdown. His attention to detail was exemplary and was always immediately available to answer questions- very professional. We cannot thank him enough for his help and friendship during this time. We recommend without hesitation Craig Knudsen as a reliable and helpful savier when it comes to real estate.”

    34 Meredith Street Mount Waverley 3149 | Testimonial | Vendor Marketing

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    A & M Lester, Mount Waverley

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    Vendor Marketing/Craig Knudsen

    “A big shout out for Craig Knudsen! Apart from being a really nice man, he knows his stuff! We had soooo much happening in our lives and needed help in selling our home. How nice it was to put your total trust in someone, who could in fact “take the reins” Craig interviewed several agents and with our approval we collectively chose the agent we thought best to sell our property. Through “lockdowns” Craig worked hard to make sure that everything possible was achieved to provide a prosperous outcome on Auction Day. Other than during the Auction, we were never stressed or worried. We knew we had 4 bidders coming to Auction and we sold our home for $140,000 over our reserve. We have no problem recommending Craig to anyone who is wanting to sell their home, his guidance and support has been commendable. Thanks Craig.”

    9 Bannons Lane Yarrambat 3091 | Testimonial | Vendor Marketing

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    C & K Dempsey, Yarrambat

FREE eBOOK
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4. Effective Property Marketing – how we create a winning property marketing strategy

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