About Vendor Marketing

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Craig Knudsen - Vendor MarketingWho is Vendor Marketing?

Vendor Marketing are the vendor advocacy experts.

We specialise in property marketing and real estate agent selection for home sellers in inner Melbourne.

Our goal is to give vendors a winning edge, providing tailored, independent advice that helps them achieve a stress free, successful property sale.

How we began

For over 21 years, property marketing and real estate has been my passion.

It began when I purchased my first property in Middle Park in 1991 whilst forging an exciting career in media sales. Seven years later I purchased a second, larger property and put my media and marketing knowledge to good use selling the first property as a vendor. This was my first experience of capital growth, and I quickly discovered why property is the Australian dream!

In 2009 I again became a vendor, selling my second property at auction in flat market for a great result. Armed with substantial property marketing and advertising experience, I created a property marketing strategy/plan for half the cost my real estate agent would have charged.

After more than two decades in the industry, I recognised an acute need for vendors to have an impartial, professional advisor. And so I created Vendor Marketing: a professional, independent property marketing and advocacy service designed to help vendors confidently navigate the property sale process from start to finish.

Craig Knudsen
Principal Advisor / Licensed Estate Agent
Vendor Marketing

Bio

  • Certificate IV in Property Services – Real Estate   2018
    CPP40307
  • Real Estate Advertising Manager – Fairfax Media   2007–2011
    Domain.com.au, The Domain Weekly’s & Domain Age
  • Business Development Manager – Private Media   2012
    Propertyobserver.com.au
  • Agent’s Sales Representative   2006
  • The Building Blocks of Online Advertising   2006
  • Advertising Federation of Australia   1993-1994
    Marketing, Media Planning & Buying, Retail Advertising, Research & Strategic Planning, Campaign Planning & Creative
  • Developing Effective Advertising Strategies   1992

Testimonials

  • P, G & S Dearing, Forest Hill - Vendor Marketing“Hi Craig, we would like to thank you for your assistance in selling our parents’ home. Being faced with selling the family home of 53 years was very daunting and as we found out on Auction day very emotional. I’m glad our solicitor recommended you to us, you made the whole process so easy, from setting us up with the girls from Home Moving Planners to furnish & style the home, to picking the right agent, negotiating the commission, providing a good marketing campaign and keeping us informed every step of the way. And your support on Auction day was invaluable giving us support & guidance throughout the day. We would highly recommend Vendor Marketing to anyone contemplating selling their property. Thanks again Craig”

    P, G & S Dearing, Forest Hill

  • T Nolan, 31 Airedale Avenue Hawthorn East - Vendor Marketing“I was first introduced to Craig Knudsen from Vendor Marketing via a Financial Planner after my mother had to be moved into an aged care facility. After interviewing a couple of local agents myself I thought it best to hear what Craig had to say. As independence was paramount to me and as Craig had rightly pointed out both Property Marketing & Real Estate Agent selection to be highly important I chose to run with his services. Well appointing Craig to my Mum’s property sale turned out to be a very good move. Firstly, he introduced me to a Styling company who presented my Mum’s home in its best light. He then shortlisted 4 well-known local agents to come through and appraise my Mum’s home. He analysed their proposals, commissions and marketing strategies and documented this for me. The agent we chose he further negotiated their commission and refined their marketing strategy. From Craig’s intrinsic knowledge around both Property Marketing and knowing who the best agents are he gives your property every opportunity to achieve the best possible price! From presentation, to the right marketing and pricing strategy to selecting the right agent for the job – he does it all for you and whilst minimising the stressful process of selling a home. Furthermore he is there with you on Auction day armed with another strategy. And the proof is in the pudding! My Mum’s property sold at Auction, under the hammer and achieved the price we predicted it would, so there were no unwanted surprises. Thank-you Craig!”

    T Nolan, Hawthorn East

  • “Craig, from Vendor Marketing, was recommended to us as a Vendor Advocate when we were faced with the difficult task of selling our father’s home of 62 years when he was transitioned into aged care. With our limited experience in selling property and one of us living interstate it was always going to be difficult to select and work closely with a real estate agent. The sale of the property was complicated by a major decluttering exercise required and with a wealth release vendor involved. From our first meeting with Craig we were both impressed with his approach. Craig was well prepared from the outset, having done significant research which immediately made us comfortable to engage his services. As value add, Craig coordinated with our chosen declutterer and staging team to ensure the property was presented to the market in the best possible condition to attract a wide range of buyers. Craig prepared a market proposal for real estate agents to respond. From the responses, Craig presented the best three, in ranked order, using an easy to understand ‘points system’. The report to us included a brief summary of each proposal and his recommendation making our final decision much easier. From this point on Craig coordinated all facets of the sale with the real estate agent on our behalf. During the process, regular written and verbal communication from Craig ensured we were kept informed throughout. Midway through the campaign, Craig assessed the progress with us and suggested a change in strategy which immediately improved market interest. We have no doubt this was directly reflected in the incredible final price achieved. Craig is friendly, was always available, easy to talk to, and very knowledgeable across all facets of the property market. Prior to auction day Craig rehearsed the auction day process with us, covering their strategy for each of the different possible outcomes. Knowing Craig would be with us explaining any situation that arose, ensured that we were not nervous wrecks on the day. Thank you Craig for the incredible contribution you made to the sale of our father’s property and the very professional manner in which you pulled us all together. Your support and friendship will leave us with a lasting impression and we have no hesitation in recommending you and Vendor Marketing to anyone selling their home. All the best”

    L Jachno & C Weatherley, Blackburn

  • L & T Amos, 1-1 Donald Street Mount Waverley - Vendor Marketing

    “Even if you have doubts about spending money to improve a property to sell, just do it! We were advised by our mother’s financial adviser to employ Craig Knudsen of Vendor Marketing, as our Vendor Advocate. It proved to be the best decision we have could have made as it made the property an attractive proposition for a wide range of prospective buyers. Craig began by vetting the real estate agents and then appointing one at a reduced commission from the accepted norm. He controlled all aspects of the advertising and acted as the go between us and the agent. He then recommended we paint and repair throughout and introduced us to the right company. They were a god send for us as they carried out the decluttering of her home, cleaned out all the unwanted items and rubbish, titivated the gardens and then carried out the introduction of furniture i.e. for display and open for inspections. The result achieved at auction was a great result for our mother, who is in care and at 96 will allow her to see out her days in comfort. Our thanks to you Craig!”

    L & T Amos, Mount Waverley

  • S & J Hatcher, 5 Keen Street Glen Iris 3146 - Vendor Marketing“Dear Craig, thank you for helping us through the minefield of selling our house with a successful outcome. It was lovely to have someone else to bounce off and also to send to meetings. Having you there to interview agents in the beginning and negotiate their rates and advertising exposure was invaluable. Now to our next adventure. Thank you, Cheers”

    S & J Hatcher, Glen Iris

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