Vendor Marketing are the vendor advocacy experts.
We specialise in BOTH property marketing and real estate agent selection for property sellers in Melbourne.
Our goal is to give vendors a winning edge, providing tailored, independent advice that helps them achieve a stress free, successful property sale.
How we began
For over 20 years, property marketing and real estate has been my passion.
It began when I purchased my first property in 1991 whilst forging an exciting career in media sales. Seven years later I purchased a second, larger property and put my media and marketing knowledge to good use selling the first property as a vendor. This was my first experience of capital growth, and I quickly discovered why property is the Australian dream!
In 2009, whilst working as Real Estate Advertising Manager at Fairfax Media, I again became a vendor, selling my second property at auction in flat market for a great result. Armed with substantial property marketing and advertising experience, I created a strategic property marketing plan for half the cost my real estate agent would have charged.
What cemented my idea to leave Fairfax Media and launch Vendor Marketing in 2012 was the constant calls I received from Vendors checking up on their Real Estate Agents.
After more than a decade in the industry, I recognised an acute need for vendors to have an impartial, professional advisor. And so I created Vendor Marketing: a professional, independent property marketing and advocacy service designed to help them confidently navigate the property sale process from start to finish.
Principal Advisor / Licensed Estate Agent
• Certificate IV in Property Services – Real Estate
• Real Estate Advertising Manager – Fairfax Media
Domain.com.au, The Domain Weekly’s & Domain Age
• Business Development Manager – Private Media
• Agent’s Sales Representative
• The Building Blocks of Online Advertising
• Advertising Federation of Australia
Marketing, Media Planning & Buying, Retail Advertising, Research & Strategic Planning, Campaign Planning & Creative
• Developing Effective Advertising Strategies
My experience with Vendor Marketing
“I hired Craig Knudsen from Vendor Marketing, to be my vendor advocate, as I didn’t have any experience in selling a house. I am very glad that I did, he made the whole process worry free. He helped me to get the right selling agent and ultimately a very good price for my house. I found Craig to be easy to talk to, honest and reliable, he was always available if I had a problem. I would be very happy to recommend Craig from Vendor Marketing Vendor Advocates to anyone.”
The expertise is invaluable
“The expertise, experience and advice provided by Craig Knudsen of Vendor Marketing was exceptional. As exector of my late parent’s estate there were some complex legal and family dispute issues which involved a legal deed which needed to carefully adhered to. Craig worked skillfully with solicitors, conveyancers, real estate agents and all parties to ensure the process and terms of the deed were adhered to and achieved. He is a highly skilled and professional advocate. He is also a gentlemen and a pleasure to deal with. I could not recommed Craig and Vendor Marketing more highly. He ensured my journey through the selling process was that much easier. I will definetely use Craig again and recommend him and Vendor Marketing to all my friends and family. Thanks Craig, you really are a star.”
We engaged Craig on a friends
“We engaged Craig on a friends recommendation. The daunting task ahead in selling our home required the skills that Craig was able to offer us with his experience in real estate. We had the added pressures associated with covid 19 restrictions but Craig was able to guide us through this difficult time. His caring manner was a comfort as in selling ones home is not without stress. Craig was always available and was there from start to finish. We recommend Vendor Marketing and know Craig will be transparent in all his dealings as he was with us. Thank you Craig you were fantastic. Claudia & Craig.”
After many months on the market
“After many months on the market, once Craig came in and added his expertise, found the right agent and his excellent marketing/real estate knowledge secured a sale within a few weeks. We cannot thank Craig enough for taking all the hassle and worry out of our sale – we never felt that we were alone and he was always approachable and handled matters with the utmost professionalism We would highly recommend Craig and Vendor Marketing if you are thinking of selling your property.”
“We have had a stress free experience in selling our holiday house, due from the very first contact with Craig Knudsen of Vendor Marketing to the outstanding sale result attributed to our advocates skill in finding the best agent in the area to sell the property and negotiating with them on our behalf. I have been more than happy to recommend Craig to friends who are considering selling a property in the near future. My thanks for the guidance and frequent updates during the process, and of course the end result.”
Enter your details below to download our FREE Essential Property Selling Guide and learn our 4 steps to success!
1. Real Estate Agent Selection – how we choose the best selling agent for your property
2. Accurate Price Quoting – why is getting this right so important
3. Making The Most Of Presentation – how to best present your property
4. Effective Property Marketing – how we create a winning property marketing strategy
Vendor Marketing – Melbourne’s most qualified vendor advocates will not disclose any of your personal information.