Vendor Marketing are the vendor advocacy experts.
We specialise in BOTH property marketing and real estate agent selection for property sellers in Melbourne.
Our goal is to give vendors a winning edge, providing tailored, independent advice that helps them achieve a stress free, successful property sale.
How we began
For over 20 years, property marketing and real estate has been my passion.
It began when I purchased my first property in 1991 whilst forging an exciting career in media sales. Seven years later I purchased a second, larger property and put my media and marketing knowledge to good use selling the first property as a vendor. This was my first experience of capital growth, and I quickly discovered why property is the Australian dream!
In 2009, whilst working as Real Estate Advertising Manager at Fairfax Media, I again became a vendor, selling my second property at auction in flat market for a great result. Armed with substantial property marketing and advertising experience, I created a strategic property marketing plan for half the cost my real estate agent would have charged.
What cemented my idea to leave Fairfax Media and launch Vendor Marketing in 2012 was the constant calls I received from Vendors checking up on their Real Estate Agents.
After more than a decade in the industry, I recognised an acute need for vendors to have an impartial, professional advisor. And so I created Vendor Marketing: a professional, independent property marketing and advocacy service designed to help them confidently navigate the property sale process from start to finish.
Principal Advisor / Licensed Estate Agent
• Certificate IV in Property Services – Real Estate
• Real Estate Advertising Manager – Fairfax Media
Domain.com.au, The Domain Weekly’s & Domain Age
• Business Development Manager – Private Media
• Agent’s Sales Representative
• The Building Blocks of Online Advertising
• Advertising Federation of Australia
Marketing, Media Planning & Buying, Retail Advertising, Research & Strategic Planning, Campaign Planning & Creative
• Developing Effective Advertising Strategies
My Surrey Hills apartment
“I engaged Craig Knudsen from Vendor Marketing to sell my apartment after he had successfully sold two previous properties of mine in Surrey Hills & Sorrento. After testing the market after Covid via an Expressions of Interest campaign and not being able to uphold my price expectations, Craig protected my interests and suggested we promptly withdraw the property from the market and wait for the right time to re-market. Phase two, Craig recommended we go to Auction and the property sold within 2 weeks of the 4 week campaign for $140,000 more than what was offered on the previous campaign. His marketing recommendations(s) were second to none. He suggested we add Chester Street, my facing Street to the front end marketing which would help eliminate the stigma of my Warrigal Road address. I just couldn’t be happier with the outcome. Craig’s agent and property marketing knowledge is second to none. His understanding of the sales process is reassuring whilst his customer service & negotiation skills are exemplary which takes a lot of the stress away and minimizes costs when selling a property.”
Craig was “my rock” during the sales process
“Craig was “my rock “during the sales process. It was not easy having a marketing program with a lockdown in the middle of it but we got through it.He kept me informed and followed up with my real estate agent if I had any concerns.He asked the agent questions that I wouldn’t have thought to ask and guided me professionally from start to finish. I would have no hesitation in recommending Vendor Marketing Advocates to family and friends.”
“Craig from Vendor Marketing assisted my wife and I with the sale of our apartment in Caulfield and we were rapt with the result. Having Craig involved just meant so much less work for us to do and took a lot of the emotion out of selling our home. He was always responsive and easy to get hold of at all times throughout our engagement. His advice was extremely valuable and well considered, from selection of an appropriate real estate agent, to the set up of the marketing campaign and ultimately the sale method. We would highly recommend involving Craig for the sale of any residential property.”
The house we sold with Craig
“The house we sold with Craig was a deceased estate, and 95% of the business was done by phone/email. Communication was extremely good and on auction day when we got to see the house in sale condition the interior was almost unrecognisable. The decor was modern and fresh and the house was presented above what we expected, so was the auction result. Well done Craig and your team.”
Very knowledgeable, good communicator
“Very knowledgeable, good communicator”
Enter your details below to download our FREE Essential Property Selling Guide and learn our 4 steps to success!
1. Real Estate Agent Selection – how we choose the best selling agent for your property
2. Accurate Price Quoting – why is getting this right so important
3. Making The Most Of Presentation – how to best present your property
4. Effective Property Marketing – how we create a winning property marketing strategy
Vendor Marketing – Melbourne’s most qualified vendor advocates will not disclose any of your personal information.