Our goal is to give vendors a winning edge, providing tailored, independent advice that helps them achieve a stress free, successful property sale.
How we began
For over 20 years, property marketing and real estate has been my passion.
It began when I purchased my first property in 1991 whilst forging an exciting career in media sales. Seven years later I purchased a second, larger property and put my media and marketing knowledge to good use selling the first property as a vendor. This was my first experience of capital growth, and I quickly discovered why property is the Australian dream!
In 2009, whilst working as Real Estate Advertising Manager at Fairfax Media, I again became a vendor, selling my second property at auction in flat market for a great result. Armed with substantial property marketing and advertising experience, I created a strategic property marketing plan for half the cost my real estate agent would have charged.
What cemented my idea to leave Fairfax Media and launch Vendor Marketing in 2012 was the constant calls I received from Vendors checking up on their Real Estate Agents.
After more than a decade in the industry, I recognised an acute need for vendors to have an impartial, professional advisor. And so I created Vendor Marketing: a professional, independent property marketing and advocacy service designed to help them confidently navigate the property sale process from start to finish.
Principal Advisor / Licensed Estate Agent
• Certificate IV in Property Services – Real Estate
• Real Estate Advertising Manager – Fairfax Media
Domain.com.au, The Domain Weekly’s & Domain Age
• Business Development Manager – Private Media
• Agent’s Sales Representative
• The Building Blocks of Online Advertising
• Advertising Federation of Australia
Marketing, Media Planning & Buying, Retail Advertising, Research & Strategic Planning, Campaign Planning & Creative
• Developing Effective Advertising Strategies
Highly Recommend Vendor Marketing…
“Having recently sold my property I can highly recommend engaging Craig as a vendors advocate to assist with the whole selling property process. ?Craig’s knowledge of this industry helped inform and guide our decision making and strategic thinking around marketing and the auction, ending in a great result!”
Craig from Vendor Marketing was amazing…
“Craig from Vendor Marketing was amazing to deal with. He provided steady, consistently valuable guidance throughout the process of selling mum’s house. We were able to rely on him as our point of contact and he made this journey so much easier for us. His experience helped us achieve the sale result we got. Highly recommended.”
Craig has helped us to achieve a great result
“Craig has helped us to achieve a great result in the sale of our house, and we are so grateful to have had him with us during the process! He brought with him a great amount of knowledge and gave well rounded advice on all matters regarding our sale. From the beginning, he explained everything that we could expect during this process, sent out comparative information in a concise and easy to read format and gave objective answers and recommendations. We definitely believe that Craig and his services helped us to achieve our amazing result. If you are on the fence about engaging a vendor advocate, do yourself a favour and give Craig a ring!”
“I have been lucky enough to have had Craig recommended to me to attend to sell my property. From the moment Craig commenced guiding the strategies of how the campaign would be guided gave me confidence that l was in professional hands. The result far exceeded my expectations.”
Highly recommended vendor advocate
“Craig streamlined the selling process from beginning to end. He was committed, communicative and a pleasure to work with. We would definitely recommend Craig as a vendor advocate.”
Want a proven better sale result for your property?
Enter your details below to download our FREE Essential Property Selling Guide and learn our 4 steps to success!
1. Real Estate Agent Selection – how we choose the best selling agent for your property
2. Accurate Price Quoting – why is getting this right so important
3. Making The Most Of Presentation – how to best present your property
4. Effective Property Marketing – how we create a winning property marketing strategy
Vendor Marketing – Melbourne’s most qualified vendor advocates will not disclose any of your personal information.