About Vendor Marketing

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Vendor Marketing are the vendor advocacy experts.

We specialise in BOTH property marketing and real estate agent selection for property sellers in Melbourne.

Our goal is to give vendors a winning edge, providing tailored, independent advice that helps them achieve a stress free, successful property sale.

How we began

For over 20 years, property marketing and real estate has been my passion.

It began when I purchased my first property in 1991 whilst forging an exciting career in media sales. Seven years later I purchased a second, larger property and put my media and marketing knowledge to good use selling the first property as a vendor. This was my first experience of capital growth, and I quickly discovered why property is the Australian dream!

In 2009, whilst working as Real Estate Advertising Manager at Fairfax Media, I again became a vendor, selling my second property at auction in flat market for a great result. Armed with substantial property marketing and advertising experience, I created a strategic property marketing plan for half the cost my real estate agent would have charged.

What cemented my idea to leave Fairfax Media and launch Vendor Marketing in 2012 was the constant calls I received from Vendors checking up on their Real Estate Agents.

After more than a decade in the industry, I recognised an acute need for vendors to have an impartial, professional advisor. And so I created Vendor Marketing: a professional, independent property marketing and advocacy service designed to help them confidently navigate the property sale process from start to finish.

Craig Knudsen
Principal Advisor / Licensed Estate Agent

m 0403 091 511
e  craig@vendormarketing.com.au

Bio

• Certificate IV in Property Services – Real Estate
CPP40307
• Real Estate Advertising Manager – Fairfax Media
Domain.com.au, The Domain Weekly’s & Domain Age
• Business Development Manager – Private Media
Propertyobserver.com.au
• Agent’s Sales Representative
• The Building Blocks of Online Advertising
• Advertising Federation of Australia
Marketing, Media Planning & Buying, Retail Advertising, Research & Strategic Planning, Campaign Planning & Creative
• Developing Effective Advertising Strategies

Testimonials

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    Great Results Through Vendor Marketing

    “Craig and Vendor Marketing were recommended to us to assist with the sale of my parents’ home in 2014 and we had no hesitaion in engaging Craig’s services again when it came to selling our property. With extensive knowledge of the real estate industry, Craig was able to assist us in selecting the agent best suited to marketing and selling our home. From our initial interviews with agents through to auction day, Craig kept us informed and guided us through the whole process in a professional and friendly manner. Working together with Craig and the agent we were able to achieve a wonderful result at auction with a minimum of stress. I would highly recommend Craig to anyone considering selling their property”

    23 Kooringa Crescent Wheelers Hill 3150 | Testimonial | Vendor Marketing

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    S Edwards & S Sabapathy, Wheelers Hill

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    A huge thank you to Craig Knudsen

    “A huge thank you to Craig Knudsen for your support and exceptional knowledge in assisting us with an outstanding sale price for our beautiful home. All throughout we received a high level of transparency & knowledge. Highly recommend the professional service from Vendor Marketing. From very happy vendors in Greensborough, Vic. Amber & Danny”

    14 Amiet Street Greensborough 3088 | Testimonial | Vendor Marketing

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    A & D Sprakel, Greensborough

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    The best decision we made when selling

    “The best decision we made when it came to sell our home was to employ Craig Knudsen of vendormarketing. He vetted 4 Real Estate Agents and with his advice we chose the best agent in our area to deal with our home. He then did all the communications with the agent until they successfully negotiated a pleasing sale during lockdown. His attention to detail was exemplary and was always immediately available to answer questions- very professional. We cannot thank him enough for his help and friendship during this time. We recommend without hesitation Craig Knudsen as a reliable and helpful savier when it comes to real estate.”

    34 Meredith Street Mount Waverley 3149 | Testimonial | Vendor Marketing

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    A & M Lester, Mount Waverley

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    Vendor Marketing/Craig Knudsen

    “A big shout out for Craig Knudsen! Apart from being a really nice man, he knows his stuff! We had soooo much happening in our lives and needed help in selling our home. How nice it was to put your total trust in someone, who could in fact “take the reins” Craig interviewed several agents and with our approval we collectively chose the agent we thought best to sell our property. Through “lockdowns” Craig worked hard to make sure that everything possible was achieved to provide a prosperous outcome on Auction Day. Other than during the Auction, we were never stressed or worried. We knew we had 4 bidders coming to Auction and we sold our home for $140,000 over our reserve. We have no problem recommending Craig to anyone who is wanting to sell their home, his guidance and support has been commendable. Thanks Craig.”

    9 Bannons Lane Yarrambat 3091 | Testimonial | Vendor Marketing

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    C & K Dempsey, Yarrambat

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    My Surrey Hills apartment

    “I engaged Craig Knudsen from Vendor Marketing to sell my apartment after he had successfully sold two previous properties of mine in Surrey Hills & Sorrento. After testing the market after Covid via an Expressions of Interest campaign and not being able to uphold my price expectations, Craig protected my interests and suggested we promptly withdraw the property from the market and wait for the right time to re-market. Phase two, Craig recommended we go to Auction and the property sold within 2 weeks of the 4 week campaign for $140,000 more than what was offered on the previous campaign. His marketing recommendations(s) were second to none. He suggested we add Chester Street, my facing Street to the front end marketing which would help eliminate the stigma of my Warrigal Road address. I just couldn’t be happier with the outcome. Craig’s agent and property marketing knowledge is second to none. His understanding of the sales process is reassuring whilst his customer service & negotiation skills are exemplary which takes a lot of the stress away and minimizes costs when selling a property.”

    6/91 Warrigal Road Surrey Hills 3127 | Testimonial | Vendor Marketing

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    M Carr, Surrey Hills

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