About Vendor Marketing

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Vendor Marketing are the vendor advocacy experts.

We specialise in BOTH property marketing and real estate agent selection for property sellers in Melbourne.

Our goal is to give vendors a winning edge, providing tailored, independent advice that helps them achieve a stress free, successful property sale.

How we began

For over 20 years, property marketing and real estate has been my passion.

It began when I purchased my first property in 1991 whilst forging an exciting career in media sales. Seven years later I purchased a second, larger property and put my media and marketing knowledge to good use selling the first property as a vendor. This was my first experience of capital growth, and I quickly discovered why property is the Australian dream!

In 2009, whilst working as Real Estate Advertising Manager at Fairfax Media, I again became a vendor, selling my second property at auction in flat market for a great result. Armed with substantial property marketing and advertising experience, I created a strategic property marketing plan for half the cost my real estate agent would have charged.

What cemented my idea to leave Fairfax Media and launch Vendor Marketing in 2012 was the constant calls I received from Vendors checking up on their Real Estate Agents.

After more than a decade in the industry, I recognised an acute need for vendors to have an impartial, professional advisor. And so I created Vendor Marketing: a professional, independent property marketing and advocacy service designed to help them confidently navigate the property sale process from start to finish.

Craig Knudsen
Principal Advisor / Licensed Estate Agent

m 0403 091 511
e  craig@vendormarketing.com.au

Bio

• Certificate IV in Property Services – Real Estate
CPP40307
• Real Estate Advertising Manager – Fairfax Media
Domain.com.au, The Domain Weekly’s & Domain Age
• Business Development Manager – Private Media
Propertyobserver.com.au
• Agent’s Sales Representative
• The Building Blocks of Online Advertising
• Advertising Federation of Australia
Marketing, Media Planning & Buying, Retail Advertising, Research & Strategic Planning, Campaign Planning & Creative
• Developing Effective Advertising Strategies

Testimonials

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    Very professional approach, stress free experience.

    “Craig proved to be very professional in his approach to the sale process, from the selection of the real estate company to the preparation of the house as well as being the “rock” we could depend on when it came to the auction. Having Craig guide us removed the stress of the unknown and provided us with confidence during the sale process”

    28 Headingley Road Mount Waverley 3149 | Testimonial | Vendor Marketing

    M & R Smith, Mount Waverley

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    Vendor Marketing will make selling your home a breeze!

    “From the moment I made contact with Craig, he was very welcoming and personable and I knew straightaway that he would take the headache out of selling my property. He was clear about what to expect and how to best prepare my property for the process of selling. From his engagement and comparison of key real estate agents, right up until the successful auction of my property on the day, he was always only too happy to support me in any way”

    3 Island Point Avenue Waterways 3195 | Testimonial | Vendor Marketing

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    S White, Waterways

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    Just Great!

    “Great advice. Great and friendly service. And when it mattered the most, a great negotiator which ended with a great result. Thank you Craig we couldn’t have achieved this without you…you were Just Great. Highly recommend Vendor Marketing and wouldn’t hesitate to employ you again.”

    1/9 Elizabeth Street Burwood 3125 | Testimonial | Vendor Marketing

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    J Heath, Burwood

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    A huge thank you to Craig Knudsen

    “A huge thank you to Craig Knudsen for your support and exceptional knowledge in assisting us with an outstanding sale price for our beautiful home. All throughout we received a high level of transparency & knowledge. Highly recommend the professional service from Vendor Marketing. From very happy vendors in Greensborough, Vic. Amber & Danny”

    14 Amiet Street Greensborough 3088 | Testimonial | Vendor Marketing

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    A & D Sprakel, Greensborough

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    We would highly recommend Craig Knudsen of Vendor Marketing

    “The appointment of Craig Knudsen of Vendor Marketing was the wisest decision we made when it came to selling of our home of 45 years. From our initial meeting with Craig it was clear he was a man of honesty and integrity and had great knowledge and understanding of the real estate industry. From the beginning of the campaign until the auction Craig guided us with total professionalism. One comment we recall vividly was when he said, “Let me remove the stress from you” and he certainly did that. Everything that Craig achieved for us was managed so professionally and through a Covid lockdown period. As a result photographers were unable to enter homes, initially no open for inspections were allowed and the campaign ended with an online auction, the result of which was extremely satisfying. At no stage did Craig lose focus and he was not distracted by these obstacles, just continued doing what Craig does best, selling properties for his clients. Without hesitation we would highly recommend Craig Knudsen of Vendor Marketing.”

    12 Minchinbury Drive Vermont South 3133 | Testimonial | Vendor Marketing

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    G & K Williams, Vermont South

FREE Vendor Advocacy eBOOK
Want a proven better sale result for your property?

Enter your details below to download our FREE Essential Property Selling Guide and learn our 4 steps to success!

1. Real Estate Agent Selection – how we choose the best selling agent for your property
2. Accurate Price Quoting – why is getting this right so important
3. Making The Most Of Presentation – how to best present your property
4. Effective Property Marketing – how we create a winning property marketing strategy

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